Early history Billabong was founded in the
Gold Coast, Queensland, Australia, in 1973 by Gordon and Rena Merchant. At first, they designed and created board shorts at their home, and then sold them to local surf shops. Surfers soon realised the durability of the shorts that was the result of Rena's triple-stitching technique. Billabong started to sponsor contests, which increased the public's awareness of its products, and the company expanded. By the 1980s, Billabong board shorts were present throughout Australia. Based upon the success in Australia, the company decided to export Billabong's products, and by the late 1980s, Billabong board shorts were available in other countries, including
New Zealand,
Japan, and
South Africa. In the 1990s, the surf industry as a whole grew significantly, and Billabong was a part of this growth process. The company was first traded on the Australian Securities Exchange 2000, which provided the company with the funds to further expand and acquire other companies.
Acquisitions As the company developed further, it acquired new brands and retail outlets to move beyond the wholesale business, and the first decade of the 21st century was a particularly active period of expansion for Billabong. and the acquisition of skateboarding apparel and
hard-good brand Element was announced in July 2001. ,
West Yorkshire,
England The acquisition of the
Kustom surf shoe brand, as part of Billabong's purchase of the Australian Gold Coast-based Palmers Surf company, was disclosed in September 2004. The following year in December, an official press release was published to announce the acquisition of
Nixon Inc., a watch and accessories brand in the board-sports market. The acquisition of wetsuit and technical watersport accessories brand Xcel became effective on 1 September 2007, and
Jodhi Meares's former Tigerlily brand was acquired in December of the same year. The Tigerlily decision represented the first time that Billabong had acquired a brand focused exclusively on the 'girls' market, and the management intended to position the new addition so that it complemented the company's own 'Billabongs Girls' line. In 2008, Billabong continued with the consistent acquisition activity that occurred in 2007 and announced four acquisitions over four successive months. Following the acquisition of the Gold Coast store Kirra Surf in May, the company announced its acquisition of the retail operations of Quiet Flight, a retail company on the
East Coast of the United States that had already been operating licensed Billabong and Element retail outlets in
Times Square, New York City. The Quiet Flight deal resulted in the addition of 14 Quiet Flight and Surf Warehouse retail stores, most of which were located in Florida, USA. Then in June 2008, the founders of the Sector 9 skateboard company accepted an offer from Billabong that also included the purchase of the Gullwing skateboard truck brand. Finally, in August, Billabong confirmed the acquisition of board-sport accessories brand
DaKine, which specialises in
backpacks, bags, gloves, and accessories, in a press release that projected that "DaKine is expected to contribute approximately 4% of Billabong International Limited’s Group sales in the 2008-09 financial year". Billabong's retail expansion continued into late 2008 with the November purchase of the United Kingdom (UK)-based 13-store retail chain
Two Seasons for an undisclosed sum. Billabong only announced a single acquisition in 2009 with the purchase of Swell, a US-based online retailer of board-sports brands, for an undisclosed sum. Billabong began 2010 with the signing of a 10-year licensing deal with popular skateboard company
Plan B, and Plan B subsequently entered into a partnership arrangement with Element. In May 2010, Billabong's retail expansion continued with the acquisition of American surf retailer Becker Surf and Sport in May (the Becker deal included the business's online operations, but not its surfboard operations), followed by the purchase of prominent Canadian action sports retailer
West 49 in late June. Further acquisitions were then announced in the remainder of 2010; the acquisition of apparel brand
RVCA was confirmed in July and the label's founder Pat Tenore explained his decision in the Billabong press release: "One of the key things about Billabong is its respect for the creative independence of each of its brands and that level of flexibility will allow RVCA to maintain its identity while benefiting from the support of the wider Billabong group"; after RVCA, Billabong then returned to the retail market and ended the year with the October acquisition of the Australian retail stores
Surf Dive ‘n' Ski and Jetty Surf—from vendor
General Pants Group—for an undisclosed amount.
Collapse On 16 February 2012, trading in Billabong shares was halted at the company's request because of reports of a 776 million takeover offer from
TPG Capital, a US
private equity firm. On 17 February 2012, Billabong announced its intention to undergo a major restructure. Up to 150 stores closed, Billabong announced that Gordon Merchant, who owns 15% of the company's shares, had rejected both the offers. On 27 August 2012, chief executive Launa Inman presented her four-year plan to try to return Billabong to positive sales growth and increase earnings. The plan included a range of measures with the key focus being on simplifying the business, leveraging its namesake brand, improving its supply chain and e-commerce offerings. The new initiatives are estimated to cost roughly A$80 million. In September 2012, two private equity firms, TPG Capital and
Bain Capital, were bidding for ownership of Billabong.
Takeover The company was to finalise a takeover deal with either of two American private equity investors; a refinancing deal was nearing completion as of 5 June 2013. On 4 June 2013, Billabong stated that it was unable to reach an agreement with US private equity funds
Altamont Capital Partners and
Sycamore Partners, 16 months after the first takeover move emerged. A media report published on 18 July 2013 conveyed that the takeover process had "exploded into acrimony", as two US hedge funds contested the offer from Altamont Partners that was accepted by the company on 16 July 2013. Acting together, the hedge funds claimed that they had made a superior offer to the one that was accepted, whereby a debt-for-equity swap was proposed that would result in a 60% stake in Billabong. As of 19 July 2013, Billabong rejected the claim from hedge funds
Centerbridge Partners and
Oaktree Capital, stating that the proposal in question was conditional, so could not be accepted. As of 23 August 2013, Billabong confirmed that is considering a rival deal from US hedge funds Centerbridge and Oaktree after the company had initially announced that plans to accept a US$300 million loan from an Altamont-led consortium. The two hedge funds offered a higher price than Altamont, as well as a lower interest rate on a loan. Also as of this date, Billabong shares gained 6.8%, to 58.75 cents. A media report on 27 August 2013 stated that Billabong would be moving ahead with the $US325 million refinancing proposal from Altamont and Blackstone. As of the same date, Centerbridge and Oaktree were actively pursuing Billabong directors in relation to their deal that they believe is significantly superior to the accepted proposal. The consortium also claimed that they could finalise the details and a recapitalisation within a brief time period, and would allow Altamont-installed acting boss Scott Olivet to remain if their offer succeeds. The company's chairman Ian Pollard explained: We are nearing the end of a long process that has caused distraction, impacted on staff morale and has been very costly. The company looks forward to refocusing, reinvigorating its brands and rebuilding the business on a solid, long-term financial footing. As of 21 September 2013, Billabong's deal with Altamont was no longer valid, and the company was in the process of seeking approval from shareholders to finalise an arrangement with Centerbridge and Oaktree, and their affiliates. If brokered, the deal will mean that the Centerbridge and Oaktree consortium will control most of the company's senior debt, it will own up to 40.8% of Billabong's shares, and will also be entitled to install three representatives on Billabong's board. On 21 September 2013, the Centerbridge and Oaktree consortium appointed new chief executive Neil Fiske; as of this date, Billabong was also continuing the search for a buyer for the Canadian skateboard retail chain West 49. The company's sale of the West 49 retail chain was announced on 4 November 2013, with fashion retailer YM Inc. identified as the buyer. West 49 was sold for about
CA$9–11 million, and Billabong has also entered into a two-year nonexclusive wholesale agreement with YM Inc. worth approximately CA$34 million. The ownership of 92 West 49 retail stores, located across Canada, was to be transferred through the deal. In January 2014, Oaktree Capital Management and Centerbridge Partners refinanced Billabong's debt for a 40.8 percent ownership. Profits of A$249 million were achieved in 2007. In early 2013, Billabong revealed earnings collapses across core business markets that "decimated its business". Losses in the December half are A$536.6 million. A late August 2013 media report stated, "the Billabong label itself is now deemed essentially worthless, according to Billabong's accounts" following the declaration of an A$859.5 million loss for fiscal year 2013. Billabong's brands were worth A$90 million at the end of June 2013, and on the morning of 27 August 2013, the company stated that global sales of A$1.34 billion were down by 13.5% in reported terms for 2012–13. The company returned to profitability in 2015—for the 2014 earning reports—with a net profit after tax around A$25.7 million. This was first time the company became profitable since 2011. In April 2023,
Authentic Brands Group made a binding offer to acquire Boardriders, Inc. from
Oaktree Capital Management for US$1.25 billion. Boardriders includes the Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, Von Zipper and Honolua brands. The takeover was finalized in September 2023.
Liberated Brands Bankruptcy On February 2, 2025, Liberated Brands, owner of Billabong retail stores in the US, filed for
Chapter 11 bankruptcy protection, listing assets and liabilities between $100 million and $500 million. The company announced the closure of all remaining Billabong locations in the US, with liquidation sales beginning a week before the bankruptcy. The ownership of the brands remains with Authentic Brands Group. == Awards ==