First appearing on television in 1951, Kovacs was an extremely prolific producer of television comedy throughout the 1950s. As a result of the critical success of his 1957 NBC special
Silent Show, Ernie came to Hollywood in 1958, where he had a film contract with
Columbia Pictures to write and consult on screenplays – but no television series of his own. At that time, sponsors did not buy commercial time on a television shows as a commodity; rather, a sponsor would produce a television program in its entirety and present it to a network for broadcast. While visiting a Hollywood movie set, Kovacs happened to meet a cigar company executive who was impressed that Kovacs continually smoked a cigar. Ernie was impressed that this corporate executive was carrying a book on
Bertold Brecht. As a result of this chance meeting, a business deal ensued in which Consolidated Cigar/Dutch Masters became the sole sponsor of Ernie's newest idea for a television series. In the show itself, Ernie performed in many Dutch Masters commercials, usually presented as yet another type of "blackout gag" shown during the show and themselves unique due to being done completely in pantomime and directed by Kovacs himself. The Congress of TV Editorial Writers was impressed enough with the silent commercials to award Kovacs with their Madison Avenue Award in 1960. ==Format==