MarketGuy Kawasaki
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Guy Kawasaki

Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.

Early life and education
Guy Kawasaki was born in Honolulu, Hawaii, to Duke Takeshi Kawasaki (d. 2015) and Aiko Kawasaki. His family lived in an area outside Honolulu called Kalihi Valley. His father, Duke, once served as a fireman, real estate broker, state senator, and government official while his mother was a housewife. He attended ʻIolani School and graduated in 1972. Kawasaki graduated from Stanford University in 1976 with a Bachelor of Arts degree in psychology. In 1977, he enrolled in the UCLA Anderson School of Management, where he earned an MBA degree. == Career ==
Career
In 1983, Kawasaki got a job at Apple through his Stanford roommate, Mike Boich. He was the chief Apple evangelist for four years. In a 2006 podcast interview on the online site Venture Voice, Kawasaki said, "What got me to leave is basically I started listening to my own hype, and I wanted to start a software company and really make big bucks." In 1987 he was hired to lead ACIUS, the U.S. subsidiary of France-based ACI, which published an Apple database software system called 4th Dimension. Kawasaki left ACIUS in 1989 to further his writing and speaking career. In the early 1990s he wrote columns that were featured in Forbes and MacUser magazines. He also founded another company, Fog City Software, which created Emailer, an email client that sold to Claris. A collection of namesake software utilities called ''Guy's Utilities for Macintosh (GUM), was published by After Hours Software in the early 1990s. An edition of GUM for PowerBook systems was acquired by Gordon Eubanks and was subsequently remarketed by Symantec as The Norton Essentials for PowerBook''. He returned to Apple as an Apple Fellow in 1995. In 2007, he founded Truemors, a free-flow rumor mill, that sold to NowPublic. He is also a founder at Alltop, an online magazine rack. In March 2013, Kawasaki joined Google as an advisor to Motorola. His role was to create a Google+ mobile device community. In April 2014, Kawasaki became the chief evangelist of Canva. It is a free graphic design website for non-designers as well as professionals and was founded in January 2013. On March 24, 2015, Kawasaki joined Wikimedia Foundation's board of trustees. He stepped down at the end of December 2016. On February 26, 2019, Penguin Group released Wise Guy, described as Kawasaki's most personal book to date. While the book is written as what could be considered a memoir, it contains a series of vignettes that include various personal experiences that Kawasaki says have enlightened and inspired him. In December 2019, Kawasaki created a podcast called Remarkable People. There are now over 90 episodes available including interviews with Jane Goodall, Stephen Wolfram, Andrew Yang and Sal Khan. Kawasaki has stated that he believed the podcast was his best and most under appreciated work. == Personal life ==
Personal life
Kawasaki and his wife have four children: Nicodemus ("Nic"), Noah, Nohemi, and Nate. Nohemi and Nate are biological siblings whom the couple adopted from Guatemala. == Bibliography ==
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