(1977) Tandy was one of three companies (along with
Commodore International and
Apple) that started the
personal computer revolution in 1977 by introducing complete pre-assembled
microcomputers instead of a kit. Their
TRS-80 (1977) and
TRS-80 Color Computer ("CoCo") (1980) line of
home computers were popular in the years before the
IBM PC became commonplace, and had wide distribution in Radio Shack stores at a time when there were few
computer stores. Tandy had 60 Radio Shack Computer Centers by 1980, and expected to have 250 Radio Shack stores that sold its entire computer product line by the end of 1981. By then computers were the most important part of Tandy's sales. The company attempted to monopolize software and peripheral sales by keeping technical information secret and not selling third-party products in Tandy-owned stores. An experimental Tandy computer store at company headquarters sold non-Tandy products until the company banned doing so. A market research company reported in 1981 that not selling others' products slowed Tandy's growth, and predicted that competitors would benefit. Discussing the report,
Wayne Green, publisher of
80 Microcomputing, warned that the company might have become overconfident from defeating "poorly financed and inadequately managed competitors", and that
IBM and others would not likely be "as myopic and hidebound as Radio Shack". He wrote that had Tandy continued its experiment, "they might have a couple of thousand Tandy Computer Centers around the country, instead of the
Byte Shops and
Computerlands we now see. And Tandy would have had a lot more control over Apple and other upstarts". In 1982 he wrote that while its thousands of stores were once a "considerable advantage" over competitors, "the Shack is falling way behind in sales outlets and thus in sales ... we've seen the Apple come along and, with fewer outlets, pass the TRS-80 by in sales". Green warned that the company needed to make "soul-searching, perhaps painful, decisions". Citing a recent study by
Time finding what he described in May 1983 as "a severe loss" of Tandy market share, Green said "Until some major changes are made in the approach to computer sales by most Radio Shack stores, I expect that businessmen will be put off by the adjacent counters of toys and gadgets". Tandy's market share—as high as 60% at one time—indeed declined by 1983 because of competition from the
IBM PC and lack of third-party products. Tandy adopted the
IBM PC compatible architecture with the
Tandy 1000 and
Tandy 2000 (1983–1984). The 1000 helped Tandy achieve a 25% personal computer market share in 1986, tied with Apple and in second place behind IBM. In 1982, Tandy Corporation entered into a development contract with Oklahoma-based software company Dorsett Educational Systems, known for its 25 years pioneering educational technology. The deal resulted in dozens of titles being released for the TRS-80 Color Computer. Radio Shack stores sold TRS-80 computers with other products, while Radio Shack Computer Centers only sold computers. Non-company-owned franchises sold Radio Shack products, including computers, and non-Radio Shack items.
Value-added resellers distributed relabelled versions of Tandy computers. Despite selling computers through old-fashioned, department-store-like Sunday-newspaper inserts that emphasized price instead of technology and functionality, by 1980
InfoWorld described Radio Shack as "the dominant supplier of small computers". and in 1981 "one of the best marketers in the computer industry".
Adam Osborne that year described Tandy as "one of the great enigmas of the industry". He wrote of his amazement that a company "with so few roots in microcomputing" was the "number-one microcomputer manufacturer" while "selling computers out of Radio Shack stores, no less?" Green suggested in 1982 that stores separate computers from toys to convince "middle-income (-class) customers that Radio Shack stores are not primarily dealers in schlock for the unwary lower-income people".
James Fallows that year wrote, while praising
Scripsit, that he at first "had snobbishly resisted Radio Shack because of the low-rent appearance of its products". A
BYTE reviewer admitted in 1983 that he at first dismissed the
Model 100 "as a toy" because he saw it in a store next to a
radio-controlled car, stating that "it's too bad that Radio Shack is associated with toys and
CB radio" when the computer "shows tremendous planning and foresight". In 1984, a
sell-side analyst stated that Tandy had an "impressive product line, magnificent distribution capability, control of the whole process from manufacturing through distribution, and a reasonably nimble management that is willing to move with the product cycle". Roach described his company as "basically a distribution system for high technology products", with 500 Radio Shack Computer Centers and 800 to 900 "Plus" stores, Radio Shack locations with a large computer section. By then computers were 35% of Radio Shack sales; the Model 100 was the world's best-selling notebook computer, while Tandy was the leading Unix vendor by volume, selling almost 40,000 units of the
68000-based, multiuser
Tandy Model 16 with
Xenix, The company's association with consumers likely hurt a 1982 attempt at
direct sales to companies, despite Tandy avoiding the Radio Shack name. It began selling all computers using the Tandy brand because, an executive admitted, "we were told by customers that the Radio Shack name was a problem in the office". In the mid-1980s, it began selling products compatible with non-Tandy products such as the IBM PC for the first time, acknowledging that Tandy could no longer only sell software for its own computers, and customers could buy products for Tandy PC compatibles elsewhere. The company also mandated in 1986 an IBM-like dress code for store employees. In 1987,
BYTE wrote that "Tandy might now be offering the most extensive lines of computer products in the world", including the $99 Color Computer 2, $499 Model 102 notebook, various PC compatibles, and the $3,499 Tandy 6000 Xenix system. The company acquired
GRiD Systems in March 1988. Grid Systems was a laptop manufacturer whose products included the
GRiD Compass (1982),
GridCase (1985), GridLite (1987), and
GridPad (1989)
tablet computer. Tandy also produced the short-lived Tandy 1100FD and Tandy 1100HD notebooks. Released in 1989, the 1100 Series was based on the popular
NEC V20 processor clocked at 8 MHz. Tandy also produced software for its computers in the form of
Tandy Deskmate. That same year, Tandy introduced the WP-2, a solid-state notebook computer that was a rebadged Citizen CBM-10WP. Eventually, in the early 1990s, Tandy Corporation sold its computer-manufacturing business to
AST Computers, and all Tandy computer lines were terminated. When that occurred, Radio Shack stores began selling computers made by other manufacturers, such as
Compaq. In 1992, the company introduced the Tandy Zoomer, a predecessor to the
Palm Pilot, designed by
Jeff Hawkins. Also that year, the company produced an interactive, multimedia CD-ROM player called the
Tandy Video Information System (VIS). Like the Tandy computers, it was based on the IBM PC architecture and used a version of
Microsoft Windows. Tandy even produced a line of
floppy disks, and continued producing IBM PC compatibles until the end of the
Intel 486 era. ==Tandy stores ==