scoreboard, part of the 2016 renovation
Management Original Timberwolves owners Marv Wolfenson and Harvey Ratner built, owned and operated the arena for five years beginning in 1990. The venue was managed by
Ogden Entertainment after the city of Minneapolis purchased the arena in 1995. In 2000, SFX (later
Clear Channel Entertainment) took over the contract. The management was changed in May 2004 from Clear Channel to Midwest Entertainment Group, a joint venture of the Timberwolves and
Nederlander Concerts.
Renovations In 2004, Target Center underwent a major renovation that saw the replacement of all 19,006 of its original seats plus the addition of nearly 1,500 new seats as well as the reconfiguration of the lower bowl to make the arena more "fan-friendly". In addition the arena's original scoreboard was replaced with a new video screen and LED signage, LED signage on the upper deck fascia, a new lounge (Club Cambria) and improved access for fans with disabilities. Target Center was once one of three NBA arenas with
parquet floors, including
TD Garden in
Boston, and
Amway Arena in
Orlando—the floor was replaced prior to the 2007–08 NBA season. Target Center is the first arena to have a
green roof. It was unveiled on September 15, 2009. In February 2011, the Timberwolves and the city of Minneapolis introduced a $155 million proposal to remodel the Target Center. Plans included shifting the main entrance to the corner of 6th Street and First Avenue, two large glass atriums, another restaurant, and a complete remodel of the interior. The plan was approved in 2012 by the
Minnesota Legislature, as part of the bill that authorized a
new stadium for the
Minnesota Vikings. On April 3, 2015, the Minneapolis City Council gave the final approval for renovation plans for Target Center. The total cost was $140 million, which upgraded the exterior, seats, technology and loading bays, among other areas. The city contributed $74 million.
Glen Taylor, owner of the Timberwolves and Lynx, paid a total of $60 million; AEG contributed $5.9 million. As a result, the Timberwolves' lease will run until 2035. The renovated building reopened in October 2017.
Naming rights On August 7, 1990, it was announced that Minneapolis-based retail chain
Target had purchased the naming rights of the Timberwolves' arena and that it would be called Target Center. Since then, the naming rights have been renewed every five years. Target last renewed its naming rights in October 2015 for an undisclosed length of time. ==Basketball==