Main •
Jason Sudeikis as
Ted Lasso, an American college football coach from
Kansas City, MO, who is hired to coach AFC Richmond, an English soccer team. He is frequently ridiculed for his folksy optimism and inexperience with the sport, but gradually wins people over through his kind and compassionate approach to coaching. •
Hannah Waddingham as Rebecca Welton, the new owner of AFC Richmond. She initially hires Lasso as a ploy to sabotage the team, but eventually comes to appreciate him and becomes a mentor and friend to Keeley Jones. •
Jeremy Swift as Leslie Higgins, the timid but quirky Director of Football Operations. He has a large family with five sons. •
Phil Dunster as Jamie Tartt (seasons 1–3), a talented but egotistical young up-and-coming striker. •
Brett Goldstein as Roy Kent, a veteran
box-to-box midfielder, captain, later assistant coach, then head coach of AFC Richmond. Kent is primarily based on hot-headed Irish former footballer
Roy Keane. •
Brendan Hunt as Coach Willis Beard, Lasso's grounded, laconic longtime assistant coach and friend, from
Peoria, Illinois. He meets his London girl friend over a game of chess. •
Nick Mohammed as Nathan "Nate" Shelley (seasons 1–3), AFC Richmond's former
kit man turned assistant coach who became publicly known as "The Wonder Kid". He becomes the head coach at
West Ham United until he quits mid-season and returns to Richmond as an assistant kitman/coach. •
Juno Temple as Keeley Jones, a model who becomes the club's manager of marketing and public relations, before starting her own firm. •
Sarah Niles as Dr. Sharon M. Fieldstone (season 2; recurring season 3), a no-nonsense sports psychologist. •
Anthony Head as Rupert Mannion (season 3; recurring season 1; guest season 2), Rebecca's vindictive, philandering ex-husband, the former owner of AFC Richmond, and later the owner of West Ham United. •
Toheeb Jimoh as Samuel "Sam" Obisanya (season 3; recurring seasons 1–2), a young Nigerian right back, later converted to a right winger. •
Cristo Fernández as Dani Rojas (season 3; recurring seasons 1–2), an enthusiastic young forward from Mexico who joins midway through the first season, after recovering from an injury. •
Kola Bokinni as Isaac McAdoo (season 3; recurring seasons 1–2), a center-back who is the vice-captain, later promoted to captain. •
Billy Harris as Colin Hughes (season 3; recurring seasons 1–2), a young Welsh left winger who is initially
closeted. •
James Lance as Trent Crimm (season 3; recurring seasons 1–2), a pragmatic reporter formerly working for
The Independent before being fired in the second season after revealing who was the anonymous source that leaked Ted's panic attack; in the third season, he is writing a book about the club, ultimately titled
The Richmond Way.
Recurring AFC Richmond personnel •
Stephen Manas as Richard Montlaur, a young, womanizing French midfielder. •
Moe Jeudy-Lamour as Thierry Zoreaux / "Van Damme", a French Canadian goalkeeper and a close friend of Isaac's. In the third season, Zoreaux changes his name to "Van Damme" after
Jean-Claude Van Damme. • Charlie Hiscock as Will Kitman (seasons 2–3; guest season 1), the new equipment manager after Nate's promotion. • David Elsendoorn as Jan Maas (seasons 2–3), a Dutch center back known for his blunt personality, who transferred to Richmond from
Ajax. • Moe Hashim as Moe Bumbercatch, a Swiss midfielder who is close friends with Richard. • Ash Bayliss as Arlo Dixon, Richmond's English right back. He is named after
Arlo White and
Lee Dixon. • Flaurese as Gareth Canterbury (seasons 1–2), Richmond's reserve left back, who is from
Slough. His name and hometown are a reference to
the British version of The Office, namely its characters Gareth Keenan and Tim Canterbury. •
Maximilian Osinski as Zava (season 3), a talented but eccentric striker. Zava is based on Swedish
striker Zlatan Ibrahimović, while Osinski says that he is a "mix between Ibrahimović and French forward
Eric Cantona."
Other characters •
Annette Badland as Mae Green, the local pub's
landlady. • Gus Turner (season 1–3) and Grant Feely (season 4) as Henry Lasso, Ted's son. • Rosie Lou as Ms. Kakes (season 3), Rupert's assistant at West Ham •
Spencer Jones as Deryck (season 3), the owner of Nate's favorite restaurant • Shannon Hayes as Shannon, the recurring "Soccer Girl" who occasionally bumps into Ted around Richmond •
Precious Mustapha as Simi (season 3), chef at Sam's restaurant
Guests •
Kieran O'Brien as James Tartt, Jamie's abusive father •
Jimmy Akingbola as Ollie (season 1), Ted's driver when he arrives in England, who also works at his family's Indian restaurant • Kiki May as Nora (season 2), Sassy's teenage daughter and Rebecca's goddaughter •
Harriet Walter as Deborah (seasons 2–3), Rebecca's mother •
Sofia Barclay as Dr. O'Sullivan (seasons 2–3), an ER doctor and surgeon who treated Sharon after her bike accident, later confirmed to be Roy's sister and Phoebe's mother •
Sam Richardson as Edwin Akufo (seasons 2–3), a petty Ghanaian billionaire who buys
Raja Casablanca and tries to convince Sam to sign with the team • Edwin De La Renta as Francis, Edwin Akufo's assistant and handshake surrogate •
Scott Van Pelt as himself, a
SportsCenter anchor who breaks the news regarding Ted's hiring at AFC Richmond •
Karen Johal as Nicole Shelley (season 3), Nate's sister • Sam Liu as Michael (season 3), Colin's boyfriend. • Matteo van der Grijn as Matthijs, who lives on a house boat in
Amsterdam and rescues Rebecca after she is knocked off a footbridge into a canal. His name is never spoken on screen but seen in the credits •
Nonso Anozie as Ola Obisanya, Sam's father •
Becky Ann Baker as Dottie Lasso, Ted's mother (season 3) •
Leanne Best as Georgie, Jamie's mother •
Steve Edge as Simon, Jamie's stepfather
Notable cameos Many sports and television entertainment personalities appeared on the show, often appearing as themselves in cameo roles throughout the series: •
Lloyd Griffith as Lloyd, one of the regular reporters at the AFC Richmond press conferences •
Arlo White and
Chris Powell as themselves, providing commentary for AFC Richmond's matches •
Jeff Stelling (seasons 1–3),
Chris Kamara (seasons 1–2),
Paul Merson and
Clinton Morrison (season 3) as themselves, as presenter and pundits on
Sky Sports Soccer Saturday, the show in which Roy briefly appears •
Thierry Henry and
Gary Lineker as themselves, playing soccer pundits throughout the show •
Seema Jaswal and
Ian Wright (season 2) as themselves, as a soccer TV show presenter and pundit •
Fleur East as herself (season 2), the host of
Lust Conquers All, the reality dating show that Jamie appears on •
Mike Dean as himself (seasons 2–3), the referee who officiates several of AFC Richmond's games •
Holly Willoughby and
Phillip Schofield, as themselves (season 2), presenters of
ITV's
This Morning who interview Jamie about his appearance on
Lust Conquers All. •
Eni Aluko appears as Georgia (season 2), a member of the street soccer team in the second season. •
Peter Crouch,
Tom Fordyce, and
Chris Stark (season 2–3), who are members of
That Peter Crouch Podcast are heard in radio show clips describing current events at Richmond. •
Rebecca Lowe and
Jermaine Jenas as themselves (season 3), presenter and pundit on the Premier League Round-up show. •
Colin Mochrie and
Ryan Stiles (season 3), who are heard (but not seen) as Canadian TV soccer commentators Lanny and Bruce in season 3's "International Break". •
Pep Guardiola as himself (season 3), manager of
Manchester City. •
Kasali Casal,
Lee Hendrie,
Jermaine Pennant,
George Elokobi and
Jay Bothroyd as opposition players. ==Episodes==