In 1964, Noffs established the
Wayside Chapel of the Cross at 29 Hughes Street,
Potts Point, in a block of flats owned by the Methodist Church.
The "Upper Room" methodology The Chapel was architecturally distinct, featuring a coffee shop known as the "Upper Room" situated above the sanctuary. Noffs described this space as a "
narthex"—the entry point where the sacred met the profane. The Upper Room became a haven for "disaffected inner-city youth," "marginal intellectuals," and "eccentrics." Operating on a policy of "total acceptance," the venue allowed Noffs to engage in sociological "participant observation," living among the drug subculture and learning its rhythms before the medical establishment recognised the scale of the issue.
Civil religion The Chapel became known as the "Wedding Factory" due to the thousands of marriages conducted for couples alienated by traditional parishes. Noffs viewed these ceremonies as acts of "
civil religion," using them to bring the secular middle class into contact with the marginalised community of Kings Cross and force a breaking down of class barriers.
Conflict with police Noffs' ministry frequently brought him into conflict with the
New South Wales Police Force, particularly the Vice Squad. The Chapel was often raided under the pretext of searching for "runaways." Noffs argued that providing a safe harbour for runaways was a moral imperative to protect them from the predatory street economy of
prostitution and trafficking. ==Social activism==