Development of television The first experimental television broadcast began in 1932 in Montreal, Quebec, under the call sign of VE9EC. The broadcasts of VE9EC were broadcast in 60 to 150 lines of resolution on 41 MHz. This service closed around 1935, and the outbreak of
World War II put a halt to television experiments. Television in Canada on major networks pre-date any telecasts that originated in the country as thousands of television sets that were capable of receiving U.S.-based signals were installed in homes near the Canada–US border between 1946 and 1953. Homes in southern and southwestern
Ontario and portions of
British Columbia, including the Toronto,
Hamilton,
London,
Windsor,
Victoria and
Vancouver areas, were able to receive television stations from
Buffalo,
Cleveland,
Detroit or
Seattle with the help of elevated outdoor antennas and amplifiers. U.S. television programs and the networks that originated them thus became popular in those Canadian cities within range of their signals, and those cities represented a sizeable proportion of the total Canadian population. This helped spur development of a specifically Canadian television programming and transmission system during the late 1940s and early 1950s, but at the same time caused it to develop within American technical standards that had been previously mandated by the
Federal Communications Commission between 1941 and 1946. Since the first Canadian stations (
CBFT in Montreal and
CBLT in Toronto) signed on in September 1952, television developed differently in Canada than in the United States because it was introduced and developed in a different context. The distinct social, political, and economic situation of Canada shaped the historic development of mass communication and television in the country. Three factors have made the historical development of television in Canada a unique one: The threat of American influence, the language divide, and the government's response to both of these. American influence and the fear of that influence greatly affected television's development in Canada. The first decades of the 20th century saw a change towards industrialization, and during that time both the materials and products manufactured as well as the investors and consumers were American. The Canadian dependency on American capital and markets persisted through the Great Depression and its aftermath. This situation remained during the emergence of television and affected its development in Canada. Even with the emergence of radio, Canada was already trying to keep foreign ownership and programming at a minimum to avoid the
American imperialism that would be caused by such dependency on the United States, which in fact was already incipient. The issue of economy of scale played a large role. "Americans [were] pushing smaller cultural communication aside with their dominating programming, not because they [were] based on a policy but because they ha[d] the money – the poorer the country, the more American productions." English Canadian broadcasting illustrated how this was problematic for some Anglophone Canadians as well as the
Canadian government. A major question was how any sense of "Canadianism" could come out of such an attractive (and rich) American world. There was a fear of communicating ideas and opinions that were not Canadian, to Canadians - especially the youth. With the exception of radio, television presented an opportunity, for the first time, to reach a very wide audience at the same time. By 1954, a million television sets had been sold in Canada. Even though those sets were very expensive at the time, the large majority (9 of 10) of Canadian households owned a television set by the end of the 1950s. People became excited and obsessed with the novelty. Television performer and producer
Lorne Michaels said, about the advent of television, "it was all we talked about at school. We literally raced home to watch TV". It became important to Canada that Canadian values would be projected onto this large audience and then onto the entire nation. Although many watched the available American television programs, some feared that Canada would end up stuck in a rut of American popular culture during a time when Canadian national identity was very vague. Canada was not only made up of
Francophones and Anglophones, there were also immigrants from around the world, at that time mostly from
Europe. That fear of American influence convinced the Canadian government that its involvement was necessary in order for Canadian broadcasting to express and encourage Canadian identity and national unity. Though French-speaking Canadians feared expansion of American influence and the difficulties that might arise in protecting the
French language, inexpensive imported U.S. programs, which filled the schedules of many English language Canadian TV channels, were not attractive to French-speaking audiences. In this situation, society affected the division in the Canadian broadcasting industry as much as the division affected society. The intensity of fears of "continentalism" was as strong as its opposing force of attractiveness of American television programs to Canadian viewers. Most Anglophone viewers could relate easily to the American programs as much as they did to their Canadian programs, since people spoke the same language as they did. For example, in 1957, the
Canadian Broadcasting Corporation presented American programs such as
The Ed Sullivan Show. However, the ten most popular programs on French-language television were made in Quebec, including
La Famille Plouffe. The merging of local and foreign ideas and techniques was a novelty in North American television. Since English and French language television in Canada had developed separately, French-language broadcasting developed a distinct popular culture. With the fear of the United States stunting the growth of Canada as well as the country becoming increasingly divided by language, the government showed huge concern with how television affected Canadians. Graham Spry, founder and spokesperson of the Canadian Radio League, stated about the radio system: "The question is the State or the United States." According to the Canadian government, the survival of Canadian television depended on public funding for Canadian programs, which would be produced, broadcast and controlled by a public corporation. Its main aim was the "Canadianization of mass media". In other words, it wanted to create a Canadian broadcasting system to replace the American system that had infiltrated itself into Canada, as well as to unite Canadians in creating a national identity. The Broadcasting Act of 1932 created a national network for each electronic medium in Canada's two official languages, French and English. The government-created corporation held the responsibility of establishing a national service and to monitor the entire broadcast system. Because of Canada's large land area, it would be difficult for one corporation to control the broadcasting system throughout the country, all while establishing a network to compete in that system as well as in the American system. Before 1958, Canadian law prohibited the creation of private television networks. The 1968 Broadcasting Act created the Canadian Radio-Television Commission (now the
Canadian Radio-Television and Telecommunications Commission). The government still referred to the Canadian broadcasting system as the "single system". Among other concerns, this implied that both private and public networks were working toward the same goals, notably the national objective of unity and Canadian content and ownership. Government intervention helped the Canadian broadcasting industry economically but failed to create a distinct culture that was in sharp contrast to American popular culture. However, it did allow Quebec to run its own broadcasting service and economically, it helped out the Canadian broadcasters, particularly the
Canadian Association of Broadcasters (CAB). Due to their protests, Bill C-58 was passed. Policies such as these produced important economic benefits for Canadian broadcasters. Following a review by the
Diefenbaker government in the late 1950s, a number of new, "second" stations were licensed in many major markets, many of which began operating before the end of 1960.
CTV, the first private network, which grew out of the inevitable association of these new stations, began operating in October 1961. About the same time,
CHCH-TV in
Hamilton disaffiliated from the CBC and became the first station not affiliated with either network, not counting the initial launch period of most of the soon-to-be CTV stations. Over the next 25 years or so, many more new stations were launched, primarily CBC stations in major markets replacing private affiliates (which subsequently joined with CTV or became independent) and new independent stations in the largest centres, such as
CITY-TV in Toronto,
CITV-TV in
Edmonton, and
CKND-TV in
Winnipeg. During this time
cable television also began to take hold, securing the fortunes of individuals such as
Ted Rogers, who secured the licences for much of Toronto. In 1966, CHCH in Hamilton formed the nucleus of the first serious attempt to form Canada's third terrestrial television network. The original plan was withdrawn for regulatory and financial reasons by 1969, but a scaled-down version resulted in the 1974 launch of
CKGN-TV in Toronto, whose branding as
Global Television Network would eventually extend nationwide. Through the 1970s and 1980s, nearly every major Canadian market saw the launch of independent third stations, most of which were either launched by or eventually acquired by
Izzy Asper's
Canwest, and which served as a de facto third network although they were not yet branded or formally structured as such; these stations, by and large, were eventually unified as the Global Television Network. The 1980s and 1990s saw exponential growth in the multichannel universe, beginning with
pay television services and later continuing with various waves of specialty services, usually launched in one fell swoop. The launch of direct-to-home
satellite television services in the mid-1990s accelerated this growth. The early- to mid-1990s in particular also saw further growth and consolidation of broadcast television.
Baton Broadcasting, owner of Toronto CTV affiliate CFTO-TV and already seen as the network's dominant player, bought or replaced most of the network's other affiliates and ultimately acquired the network itself. In 1997, Asper's regional networks became united under the Global Television Network brand previously used only by his Ontario station. Additional groups also sprouted up in the form of
Western International Communications,
CHUM Limited and
Craig Media. In 2000, CanWest bought WIC, which had itself grown from the CTV affiliate-owner in
British Columbia to include many of the stations of Allarcom and
Maclean Hunter, in order to satisfy its long-held desire to enter
Alberta, but also giving it a second network. CHUM secured two regional services in Ontario before expanding to British Columbia and merging with Craig, its equivalent in the
Canadian Prairies. The early 2000s, aside from the completion of the consolidation described above, brought an apparent
convergence craze among the major media conglomerates. CanWest bought the
Southam newspaper chain, including the leading
broadsheet papers in several major cities, raising new concerns on
media concentration. Telecom giant
BCE, believing it needed control over content to fuel its
new media strategy, formed
Bell Globemedia, essentially CTV and its specialty services put together with a single, if influential, newspaper,
The Globe and Mail. Canwest continues to pursue its strategy; in late 2005, BCE announced it would sell most of its interests in Globemedia to a consortium of investors including the
Thomson family and
Torstar, although it still retains a minority stake in the company. In many respects, particularly since the consolidation phase of the late 1990s and early 2000s the television industry in Canada now more closely resembles the British or Australian models, in which the vast majority of stations are directly owned by their networks and offer only slight variance in local scheduling apart from local or regional newscasts, rather than the American
network affiliate model that formerly predominated. In some cases, in fact, a single station serves an entire province (or even multiple provinces, in the case of the
Maritimes) through a network of
rebroadcasters rather than through multiple licensed stations. Some privately owned network affiliates do still exist, although these are now relatively rare and exist only in smaller television markets.
Recent developments Bell Globemedia (soon after renamed
CTVglobemedia and then
Bell Media) announced plans to acquire CHUM Limited, in a deal that would place Canada's four largest private English-language broadcast services under just two owners (in CTVgm's case, CTV and
Citytv). The enlarged CTVgm would also own interests in nearly 40 specialty channels and pay services. As part of the proposal, CTVgm would sell several of CHUM's less valuable properties, such as the smaller A-Channel system, to
Rogers Communications, Canada's largest cable provider and already a major media company in its own right. On June 8, 2007, however, the CRTC approved the CHUM merger, conditional on CTV divesting itself of Citytv rather than A-Channel. This sparked another round of media consolidation. In early 2007, Canwest, in partnership with
Goldman Sachs, announced an agreement to buy
Alliance Atlantis, another major specialty channel operator, and more deals are expected in the near future. Other major specialty operators include
Corus Entertainment (owned by the Shaw family) and
Channel Zero. Consolidation has also continued between cable companies, and between specialty channel operators. There are now few of the small family-owned television groups that dominated the formative era of Canadian television, the most notable perhaps being the
Stirling family, which owns
NTV in
St. John's, Newfoundland and Labrador. The
twinstick model of broadcasting, in which a single locally owned company operated both CTV and CBC affiliates in a community, is also now rare – within English Canada, only the cities of
Thunder Bay and
Lloydminster still receive television service from a twinstick operation, and of those two, only Thunder Bay's
Thunder Bay Television is still locally owned. In 2012, Bell Media attempted to acquire Astral Media in a
takeover. This initial attempt was rejected by the CRTC as this would have resulted in Bell increasing its share of the Canadian broadcasting market to 42%. Bell filed a new application for the proposed takeover with the CRTC on March 6, 2013, two days after the
Competition Bureau approved the acquisition; the Commission approved the merger on June 27, 2013, with Bell volunteering to sell certain cable television properties including
Family Channel,
Disney XD,
MusiMax,
MusiquePlus and
Historia as well as Astral's interest in
Teletoon, in an attempt to relieve concerns surrounding Bell's total market share in English-language television following the merger (most of the properties were sold to Corus Entertainment – which already owned Teletoon and its related children's specialty channels – although
Remstar acquired MusiMax and MusiquePlus and
DHX Media acquired Family Channel and its sister channels). ==Television programming==