Expansion (2011–2013) On December 9, 2011, the
Ontario Teachers' Pension Plan announced the sale of its majority stake in
Maple Leaf Sports & Entertainment to BCE and its rival,
Rogers Communications, in a deal valued at around
$1.32 billion. Additionally,
Larry Tanenbaum increased his stake in the company to 25%. The deal closed in August 2012. On March 16, 2012, BCE announced that it had entered in an agreement to
acquire Montreal-based broadcaster
Astral Media for an estimated value of $3.38 billion; the assets of which were to be incorporated into Bell Media. The acquisition was primarily centered on Astral's premium services (such as
The Movie Network and its stake in
HBO Canada) and its French-language radio and television stations. Bell planned to use Astral's premium offerings to enhance its own multi-platform services to compete against the likes of services such as
Netflix, and its French media outlets to better compete against the dominant
Québecor Média. The merger was notably opposed by a coalition of competing cable providers (which included
Cogeco,
EastLink, and
Vidéotronthe last of which is also owned by Québecor Média, who felt that Bell's control of a majority of Canadian media would harm consumer choice, and lead to increased carriage fees which could cripple smaller cable companies. BCE's first proposal was denied by the CRTC in October 2012; the commission believed that the combined company would have had too much market power. Soon afterward, Bell and Astral began to negotiate a second proposal that would involve selling most of Astral's English-language television channels in order to quell fears by the CRTC. On March 18, 2013, the Competition Bureau cleared the revised proposal. Unlike the previous deal, which would have given Bell a 42% share of the English-language television market, the new deal would only give Bell a total market share of 35.7%, but still increase its French-language market share to 23% (in comparison to 8% before). Following hearings by the CRTC in May 2013, the CRTC approved Bell's acquisition of Astral Media on June 27, 2013. The deal is subject to conditions, including the requirement to provide fair treatment to its competitors, to not impose "restrictive bundling practices" on Astral's premium movie channels, invest $246.9 million over the next seven years on Canadian-produced programming, and to maintain the operation and local programming levels of all of its television stations through 2017. The CRTC also approved Bell's proposed exemptions for maintaining ownership of Montreal's
CKGM. Bell put
Family,
Disney XD, the two
Disney Junior services,
MusiMax,
MusiquePlus, and five radio stations up for sale, while
Corus Entertainment acquired
Historia,
Séries+, and
Teletoon from Astral and competitor
Shaw Media. On June 6, 2013, Bell announced that Bravo would be its first network to implement a
TV Everywhere service, which would allow subscribers to Bravo on participating television service providers to stream video on demand content and the Bravo channel live via the Bravo Go
app. Apps for some of its other networks were also released over the following months.
Layoffs, new partnerships (2014–2017) In December 2014, Bell Media launched
CraveTV, a subscription video on-demand service. Initially, the service was available only through television providers; Bell Media president Kevin Crull argued that Bell did not want the service to cannibalize its linear television business, because its content "[would not] exist if you didn't have the traditional TV system. So you really can't sustainably have one without the other." On April 9, 2015, Crull stepped down as president of Bell Media, and was replaced by
Mary Ann Turcke, the subsidiary's former head of media sales. The move came following allegations reported by
The Globe and Mail that, after the CRTC's March 2015 decision to mandate that pay television providers offer
a la carte packages, Crull ordered all Bell-owned news properties, including
CTV News, not to air any remarks by CRTC chairman
Jean-Pierre Blais during reports regarding the decision. Although the CTV News Channel program
Power Play and a report aired on the local evening newscasts complied with Crull's order, the
CTV National News that night defied Crull's demand by airing a story on the changes that included remarks by Blais. CTV News president Wendy Freeman, Ottawa bureau chief
Robert Fife, and the program's anchor
Lisa LaFlamme felt that the inclusion of remarks by Blais was necessary due to the nature of the story. In response to the dismissal, BCE CEO
George A. Cope explained that the journalistic independence of its news operations was "paramount importance to our company and to all Canadians". Shortly after taking the position, Turcke was criticized for remarks that considered the use of
virtual private network services to evade
geo-blocking and access the U.S. version of subscription video on demand service
Netflix to be "stealing". In late August 2015, Bell Media began a series of layoffs, which included directors and vice presidents. On November 6, 2015, additional layoffs of 380 jobs from production, editorial, sales, and administrative roles in Toronto and Montreal were revealed. On November 17, 2015, further cuts were made, which included high-profile on-air talent from radio and television properties in Ottawa, Toronto, and Vancouver. On November 20, 2015, Corus announced that it would wind down the operation of
Movie Central, a premium television service that had been granted exclusivity in Western Canada, and cede its regional monopoly to Bell Media's
The Movie Network, which was similarly restricted to Eastern Canada, allowing it to become available nationwide in 2016. Bell Media subsequently announced that it had acquired exclusive Canadian rights to all current
HBO programming in Canada (rights previously shared with Corus due to its joint venture
HBO Canada). On January 6, 2016,
iHeartMedia announced that it had partnered with Bell Media to launch a localized version of its online radio service
iHeartRadio Canada. On January 14, 2016, CraveTV became available as a standalone service without requiring an existing television subscription. On May 4, 2016, Bell acquired rights to the programming and branding of Canadian specialty channel
Gusto TV. The channel was shut down, and re-launched on September 1, 2016, replacing
M3 under its existing
Category A license. On January 31, 2017, Bell Media announced that it planned to perform another round of layoffs in 24 locations, citing various developments across Canada's broadcasting industry, as well as the impact of recent regulatory decisions (such as one that prevents the federal
simsub rules from being used on the
Super Bowl, whose Canadian broadcast rights are currently owned by Bell Media).
Randy Lennox presidency (2017–2020) On February 27, 2017, Turcke left Bell to join the
National Football League as president of NFL Media. She was succeeded as president by
Randy Lennox. That month, Bell also announced that it had partnered with record executive
Scott Borchetta to develop a new, international
television format that would "uncover, develop, and promote pop culture's next musical superstars", and "leverage Bell Media's massive reach and extensive platforms to showcase musicians on the national and international stage." CTV officially announced the new series,
The Launch, in April 2017. On June 7, 2017,
Wow Unlimited Media announced that it would acquire a specialty channel from the company (later revealed to be
Comedy Gold; however, the sale would later be aborted, leading to the channel's shutdown in 2019) to form a new network targeting children and young adults, and provide
children's television content for Bell's over-the-top ventures. As part of the purchase, BCE will take 3.4 million common voting shares in the company. On August 9, 2017, Bell announced that it would acquire
Larche Communications' four Ontario radio stations, pending CRTC approval. On October 17, 2017, Bell Media announced its intent to acquire
Historia and
Séries+—two French-language networks whose Astral-owned stakes were divested during its acquisition by Bell—from Corus Entertainment for $200 million. On May 28, 2018, both transactions were blocked by the
Competition Bureau, citing a condition on the Bell/Astral deal which forbade Bell from re-acquiring properties divested in the sale for 10 years after its completion. On January 23, 2018, Bell Media announced that it had reached licensing agreements with
Starz Inc. and
Lionsgate, and that
TMN Encore would be rebranded under the
Starz brand in 2019, featuring its programming. The following month, Bell launched SnackableTV, a streaming video
app with short-form content from Bell Media properties and other sources. In April 2018, Bell Media acquired a controlling stake in the
Pinewood Toronto Studios complex. In May 2018, Bell Media announced that it, along with several other parties, would contribute French-language content to
Radio-Canada's subscription streaming service
Ici Tou.tv Extra. In May 2018, Bell Media laid off 17 employees, resulting in the cancellation of Discovery's
Daily Planet and Space's
Innerspace. On June 7, 2018, during the CTV upfronts, it was announced that four Bell Media specialty channels would re-brand in September 2019, with the original Bravo, Comedy Network, Gusto, and Space respectively becoming CTV Drama Channel, CTV Comedy Channel, CTV Life Channel, and CTV Sci-Fi Channel. Two new ad-supported video-on-demand platforms were also announced: CTV Movies and CTV Vault (renamed CTV Throwback on launch). These rebrandings and launches will be incorporated into a larger, unified digital platform containing content from all six services. Later that day, it was also announced that Bell Media was one of two Canadian companies that had acquired a stake in the Montreal-based comedy festival
Just for Laughs. On August 16, 2018,
Vice Media announced a long-term output deal with Bell Media, which would see its networks and properties hold rights to
Viceland programming in Canada. On July 24, 2019, Bell announced its intent to acquire the French-language broadcast television network
V from
V Media Group pending CRTC approval, as well as its streaming outlet Noovo. CTVglobemedia previously owned a 40% stake in the network prior to its sale to
Remstar. On April 3, 2020, the sale was approved; as a condition of the purchase, the CRTC stated that all five V stations must air five hours of local programming per-week through the 2020-2021 broadcast year, and expanding to eight-and-a-half hours per-week in Montreal and Quebec City by 2021–2022. At least half of all local programming must be locally-reflective. The sale was closed on May 15, 2020. V would later be renamed to Noovo on August 31, 2020.
Wade Oosterman era (2021–2023) On October 19, 2020, BCE announced that Lennox would be leaving the organization on January 4, 2021, and that Bell group president Wade Oosterman, to whom Lennox had reported, would take over operational leadership of Bell Media directly, while maintaining oversight of Bell's wireless, residential, and small-business telecom operations. BCE subsequently clarified that Oosterman had taken the title of president of Bell Media while remaining vice-chair of BCE and Bell Canada. Immediately following Lennox's departure, Oosterman announced a new, simplified executive structure. As a result, several senior executives of Bell Media, some having served with the company's predecessors since the late 1990s, left the company; two of the three senior vice presidents reporting to Oosterman under the new structure also have roles overseeing parts of Bell's telecom business. Several other lower-level managers were laid off about two weeks later. This in turn was followed in early February by the elimination of hundreds of rank-and-file positions, including at least 210 in the company's Toronto offices alone, the removal of dedicated newsrooms for news-talk radio stations
CJAD Montreal and
CFRB Toronto, and the reformatting of three
TSN Radio outlets as automated business news or comedy stations with little locally produced content. In a memo announcing the end of the restructuring, Oosterman described the moves as necessary to "reflect the reality of sweeping change facing [Bell Media]" including impacts of the
COVID-19 pandemic, changing media consumption patterns and "aggressive" competition from global players. In March 2023, Bell Media acquired a minority stake in Montreal-based studio
Sphere Media, producer of CTV series
19-2 and
Transplant. In June 2023, BCE announced that it was cutting 1,300 positions across its telecom and media operations (around three per cent of its workforce, and of which approximately 30% were unfilled vacancies), including six per cent of positions at Bell Media (which had 5,645 employees at the end of 2022). The company also announced it would be closing or selling nine AM radio stations, some of which had changed to automated formats during previous rounds of cuts:
CFRW,
CKMX,
CFRN,
CKST,
CFTE, and
CJBK all closed immediately, while
CKWW,
CKOC, and
CHAM were slated for sale to one or more third-party buyers to be named later. On August 16, 2023,
Vrak and
Z were removed from
Vidéotron. As a consequence, Vrak closed down on October 1, 2023.
Sean Cohan presidency (2023–present) On October 3, 2023, BCE announced that Oosterman would be retiring from the conglomerate by early January 2024, and would be replaced as president of Bell Media by Sean Cohan, a former executive for the American media companies
A&E Networks and
Nielsen. On October 23, 2023, Bell Media acquired Outfront Media's Canadian business for $410 million. On October 27, 2023, Bell Media announced a co-development deal with
Fox Entertainment and Neshama Entertainment (a Toronto-based studio minority-owned by Fox subsidiary
MarVista Entertainment), to co-develop new programming for Bell and Fox platforms. On February 8, 2024, BCE announced that it would cut 4,800 positions (10% of which coming from Bell Media), citing declining revenues, and new CRTC requirements mandating that the company offer wholesale access to its fibreoptic telecom networks to competitors. Due to the restructuring, Bell Media announced that it would cut most noon and weekend newscasts across all CTV stations, cut programming at CTV News Channel and BNN Bloomberg, and sell 45 of its 103 radio stations to Arsenal Media,
Durham Radio,
Maritime Broadcasting System,
My Broadcasting Corporation,
Vista Radio,
Whiteoaks Communications Group, and
ZoomerMedia. Bell executive Robert Malcolmson told the
Canadian Press that radio was "not a viable business anymore".
MTV2 was closed on March 29, 2024. This left the
main MTV network to be the last remaining licensed
Paramount Global channel under Bell Media. In April 2024, Bell Media launched a suite of
free ad-supported streaming television (FAST) channels; these channels are co-branded with CTV, TSN, and Noovo, and distributed via platforms such as
Samsung TV Plus and others. On June 10, 2024,
Rogers Sports & Media announced that it had acquired the rights to all of
Warner Bros. Discovery's factual and lifestyle brands starting in January 2025. This would mark the end of Bell Media and CTV's long-running relationship with Discovery and its sibling networks. Bell filed a court injunction seeking to halt the agreement, arguing that their contract with WBD provides for a two-year non-compete clause ("window to adjust") if the company does not renew its licensing agreements. Rogers claims the suit is without merit. On October 8, 2024, Bell settled with WBD and Rogers, and concurrently reached an agreement to renew its licensing agreement with the company for HBO and Warner Bros. entertainment content on Crave. Bell and WBD also entered into an agreement to co-produce new programming, and license Bell Media original productions for international distribution outside of Canada. On October 17, Bell announced planned rebrands and relaunches for its Discovery-branded networks taking effect January 1, 2025. Animal Planet, Discovery Science, and Discovery Velocity would be brought under Bell's CTV-branded specialty networks as CTV Wild, Nature, and Speed Channel respectively. Meanwhile, Bell announced a new licensing agreement with then-parent company
NBCUniversal, which would see Discovery Channel and Investigation Discovery relaunched as Canadian versions of
USA Network and
Oxygen respectively. In an unrelated move,
MTV Canada would also wind down on December 31, 2024, with Bell citing “changing audiences”. On March 26, 2025, Bell Media acquired a majority stake in Sphere Media's international distribution arm Abacus Media Rights (which Sphere had originally acquired in 2024). The company will handle international distribution for Bell Media's programming catalogue. In an interview with
Deadline Hollywood, Cohen also stated that the company had begun an internal initiative known as "Northern Lights" to pursue more international production partnerships, explaining that they had "a responsibility to elevate what gets made and the perception of Canadian content, Canadian creative, in the eyes of the global community". In October 2025, Bell Media announced a partnership with Fox-owned
free ad-supported streaming television (FAST) service
Tubi to co-develop programming and handle Canadian advertising sales. As part of this agreement, Bell also added its suite of FAST channels to Tubi's live TV catalogue. == Operations ==