MarketTelevision in Romania
Company Profile

Television in Romania

Television in Romania started in August 1955. State television started to broadcast on 31 December 1956. The second television channel followed in 1968, but between 1985 and 1990, there was only one Romanian channel before the return of the second channel. The first experimental color broadcast was made in 1972, from the SECAM format. Official color television tests was introduced in 1981 to 1983 in PAL Regular color broadcast testing began in 1985, but full-color broadcasting didn't arrive until 1986-1990. Private broadcasters arrived in December 1991, with SOTI which was the first private nationwide television station in Central and Eastern Europe. Romania has the highest penetration rates for pay television in the world, with over 98% of all households watching television through cable or satellite.

Television market
The Romanian market is dominated by two large groups: Central European Media Enterprises Ltd. and Intact Media Group, with PRO TV and Antena 1 as main channels and Kanal D also gaining audience share, starting 2014 as the third most popular channel. There are over 50 channels running ads, as of 2015 television being the best type of advertising in Romania. Over 80% of revenue advertising is earned by three players: 35% (48% GRP) PRO TV Group, 26% ANTENA TV Group, 10% Kanal D and 29% (15% GRP) rest of the channels. == Terrestrial television ==
Terrestrial television
Romania is the only EU state that didn't end analogue broadcasting because of low interest in terrestrial television. DVB-T tests began in 2005 with two channels in Bucharest and one in Sibiu using MPEG 2 for SD Channels and MPEG 4 for HD Channels. It broadcast public channels (including one in HD) and a for a limited time a few commercial television channel (general, news and music) until September 2016. On July 23, 2013 PRO TV, the largest television channel, changed from free-to-air to pay television. ANCOM cancelled the auction for multiplexes in 2011, and postponed the switching-off to June 17, 2015. In September 2016, Romania turned off DVB-T broadcasts which were experimental, and shifted on DVB-T2 technology.{{cite web|url=https://www.paginademedia.ro/2016/08/guvernul-amana-din-nou-trecerea-la-televiziunea-digitala-dar-vrea-sa-subventioneze-achizitia-de-setbox-uri-pentru-populatie|title=Guvernul amână din nou trecerea la televiziunea digitală şi vrea să subvenționeze achiziția de set-top box-uri pentru populație Criticism has appeared in the press about delays, suggesting that this will be a reason for the 20% of households who were receiving free terrestrial television to migrate towards cable and satellite operators. TVR remained the only broadcaster on DVB-T2. It is sent in Free To Air, as it is a public station. On 23 November 2022, TVR, the only broadcaster on terrestrial in Romania, removed the HD broadcasts for TVR-1 and TVR-2 on DVB-T2, leaving terrestrial broadcasting only with the SD broadcasts of TVR. TVR 1 HD and TVR 2 HD will be available solely on Satellite, Cable and IPTV. This happened mainly because of low demand of the terrestrial services, and to make room for the newly relaunched TVR Cultural. == Cable television ==
Cable television
Romania has a high penetration rates for cable television in Europe, with over 79% of all households watching television through a CATV network in 2007. The market is extremely dynamic, and dominated by two giant companies – Romanian-based RCS&RDS (DIGI) and U.K.-based (Vodafone). Both offer internet broadband, fixed (VOIP) and mobile telephony. The national CATV network is being improved, and most households are being migrated towards digital cable solutions. == Satellite television ==
Satellite television
After cable, satellite subscriptions hold second place, and are mainly popular in rural areas, where cable television and optical fiber networks were not widely available in the second half of the 2000s. The main operators are: Telekom TV, DIGI, Focus Sat operated by UPC Romania (the first DTH platform in Romania), FreeSat, and Orange operated by Orange Romania. Most of providers offer a small number of HD channels (10 channels), except Focus Sat (20 channels) and Orange, which is mainly dedicated to HD broadcasting with 50 channels. Focus Sat and FreeSat are prepaid services and can be also used with a CAM and a smart card. Defunct DTH Platforms are: Boom TV and AKTA Satelit, which were acquired by Romtelecom, now Telekom Romania. == IPTV ==
IPTV
IP television: Romtelecom (now Telekom) slowly started to upgrade its ADSL network to VDSL in 2008, and launched IPTV on December 8, 2009. It is popular in business (companies, corporations etc.) sector rather than consumer. It is provided by Telekom (formerly Romtelecom), INES. RCS RDS tried unsuccessfully to implement IPTV being available to a limited number of subscribers since 2010. == List of channels ==
List of channels
The following is a list of television channels broadcast in Romania. A&E Networks UK Channels operated by A&E Networks UK, a joint-venture with Sky plc: • Crime & InvestigationHistory AMC Networks InternationalAMCExtreme SportsJimJamMinimaxTV Paprika Antenna GroupAXNAXN BlackAXN SpinAXN WhiteKiss TVViasat KinoViasat ExploreViasat HistoryViasat Nature BBC WorldwideBBC EarthBBC FirstBBC News Central European Media EnterprisesAcasăAcasă GoldPro ArenaPro CinemaPro TVPro TV Internațional Clever GroupPrima SportPrima TV DIGIDigi24Digi LifeDigi Sport (Romania)Digi WorldMusic Channel (50%) Doğan Media İnternational SAKanal DKanal D2 Warner Bros. DiscoveryAnimal PlanetCinemaxCinemax 2Discovery ChannelEurosport 1Eurosport 2Food Network (joint-venture with Tribune Media) • HBOHBO 2HBO 3HGTVInvestigation DiscoveryTLCTravel Channel Disney Channels Worldwide EMEABaby TVDisney ChannelDisney JuniorNat Geo PeopleNational GeographicNational Geographic Wild Intact Media GroupAntena 1Antena 3 CNNAntena StarsAntena InternaționalHappy ChannelZU TV Mooz TVSport Extra NBCUniversal International NetworksCNBCDivaE! Tematic MediaDuck TVShorts TV Warner Bros. DiscoveryCartoonitoCartoon NetworkCNN InternationalEuronews (25%) (in English) • Warner TV TVRTVR 1TVR 2TVR 3TVR CulturalTVR InfoTVR Internațional Paramount Networks EMEAAComedy Central Channels operated by Nickelodeon UK, a joint venture with Sky plc: • NickelodeonNick Jr.Nicktoons Channels wholly operated by Viacom International Media Networks Europe: • MTV Main single-channel broadcastersB1Realitatea PlusRomânia TV International channelsArteAl JazeeraBalkanika TVBloombergCGTNDeutsche WelleDuna TVFashion TVFrance 24KBS WorldMezzoProSiebenRai 1Rai 3Russia TodayRTLSat.1Sky NewsSuper RTLTV5Monde (partially with subtitles) • TVE InternacionalTrace UrbanTrace Sport Stars == Most viewed channels ==
Most viewed channels
Most viewed channels for 2023 are: Given Romania's extensive cable coverage, many channels receive considerable viewing shares. Pro TV is the most viewed channel. Ratings data is measured by TNS-AGB International (2005–2007) and GfK Romania (2008–2011) on behalf of ARMADATA S.R.L. == See also ==
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