Overall critical reaction has been generally positive. Hugh Montgomery for
The Observer called it "Good, plasticky fun", praising 'Love Me Cos You Want To' and 'Hearts Don't Lie' but criticising the "unnecessary excursions into quivering balladry and jaunty piano-pop". Pete Paphides for
The Times also awarded 4 stars, saying "If her current single on a Mission doesn't manage to relieve Cilmi of the 2008 Sweet About Me albatross, then the sensuous future-disco of Love Me Cos should do the trick." BBC Music also praised Cilmi's voice, and said about the album: "
Ten still doesn't give too a clear indication of where to place Cilmi as an artist. And while that may infuriate chronic pigeonholers, it's also part of
Ten's beauty – it may be a mere stepping stone to something more defined in the bigger picture, but there's an unpredictability and a talent on display that implies she knows exactly where she's going." Pierre Oitmann of Dutch news site
Nu.nl cites Gabriella Cilmi as being "every record company mogul's wet dream (...) effortlessly adjusting to the musical genre of choice", and giving the album 7 out of 10 stars. == Singles ==