Thaification is a byproduct of the
nationalist policies mandated by the Thai state after the
June 1933 Siamese coup d'état. The coup leaders, said to be inspired by
Western ideas of an exclusive
nation state, acted more in accordance with their close German nationalist and anti-democratic counterparts to effect kingdom-wide dominance by the Central Thai culture. Minority-owned businesses, like the traditionally-merchant
Thai Chinese were aggressively acquired by the state, which gave preferential contracts to
ethnic Central Thais and cooperative ethnic Chinese. Thai identity was mandated via 12
Thai cultural mandates and reinforced in the heartlands and in rural areas.
Central Thailand became economically and politically dominant, and Central Thai, unlike the multilingual Siam, became the state-mandated language of the
media, business, education and all state agencies. Central Thai values were successfully inculcated into being perceived as the desirable national values, with increasing proportions of the population identifying as Thai. Central Thai culture, being the culture of wealth and status, made it hugely attractive to a once-diverse population that sought to be identified with
nationalist unity. ==Targets==