After experiencing
a series of financial setbacks in the early 1990s, New York real-estate developer
Donald Trump changed his business strategy from borrowing to build and purchase assets, to licensing his name to others. Producer
Mark Burnett approached Trump about a new television show. Although Trump was skeptical, stating that
reality television "was for the bottom-feeders of society", Burnett proposed that Trump appear as himself, a successful businessman with a luxurious lifestyle. The show was co-produced by Burnett and Trump, its first season airing in early 2004. The premise of the show, which bills itself as the "ultimate job interview" in the "ultimate jungle", is to conduct a job talent search for a person to head one of Trump's companies. The position starts with an introductory one-year contract with a starting yearly salary of $250,000. The popularity of the show led to Trump becoming known for his fateful
catchphrase, "You're fired!" and for the emergence of "
Trumponomics", a "portmanteau of Donald Trump and economics initially spelled 'Trump-Onomics' (2004), [which] started out as a bland managerial concept on cable TV, meant to convey the notion that 'impressing the boss' was the only way to 'climb the corporate ladder'." The opening theme music used on the show is "
For the Love of Money", a 1973
R&B song by
The O'Jays. For most seasons, the candidates ostensibly live in a communal suite at
Trump Tower in
Manhattan. This was originally billed as a penthouse suite, and after boardrooms, candidates were told to "go up" to the suite. However, in reality, the suite and the boardroom (and its elevator lobby) are all purpose-built sets within Trump Tower, As the series progressed, the advisors were occasionally substituted on a weekly basis with other advisors including two of Trump's other children,
Donald Trump Jr. and
Eric Trump, as well as past winners of the show and other business executives (typically from the company whose product or service was featured in the episode). During Trump's tenure, the series frequently featured and promoted his properties, products and brand. Trump's wife
Melania Trump was also featured on the series several times including in several tasks that have featured her fashion and cosmetic products. Ivanka Trump's fashion products have also been featured in tasks. Trump's on-screen (and real-life) assistants have each grown in personal fame. Two assistants appeared jointly for the first five seasons: Rhona Graff and Robin Himmler. In season six, Trump elected to have his newest executive assistant, Andi Rowntree, star in the LA-based show. For the
Celebrity Apprentice, Annette Dziamba appeared for the seventh season, and Amanda Miller since the eighth season. Season six, unlike the rest of the series, took place in Los Angeles. The teams resided in a mansion, with the winning team of each challenge occupying the house, and the losing team camping out in tents in the backyard. On May 14, 2007, the series was left off NBC's schedule, but NBC Entertainment president
Kevin Reilly said he was still in discussions with
Mark Burnett and Trump. On May 19, 2007, Trump announced that he was "moving on from
The Apprentice to a major new TV venture". On May 22, NBC announced
The Apprentice might return next season even though Trump had said he had quit. However, NBC and Trump resolved their differences, and the first season of
The Celebrity Apprentice began production shortly thereafter. On January 17, 2017, Summer Zervos filed a defamation lawsuit against Trump, arising from his statement that she had lied about her allegations of Trump's sexual misconduct toward her. Zervos had been a contestant on the
fifth season of
The Apprentice, which filmed in 2005 and aired in 2006. and thrusting his genitals on her. In November 2021, Zervos dropped her lawsuit against Trump. After his non-disclosure agreement expired in 2024, Bill Pruitt, one of the four producers of the first two seasons of
The Apprentice, revealed that Trump's appearances were heavily edited in post-production. On location, Pruitt noted, "he could barely put a sentence together about how a task would work" and often struggled to remember contestants' names. Post-production editing enhanced his dialogue, feeding him lines to make him appear "articulate and concise." Additionally, Trump's actual offices were too cramped and the furniture too shabby for a show meant to "demonstrate impeccable business instincts and unparalleled wealth." As a result, the production team rented vacant Trump Tower retail space from Trump and constructed the illusion of a luxurious reception area and boardroom. In March 2023, it was reported that
Rupert Murdoch had considered acquiring the rights to the show from
NBC following the former president's 2020 defeat to
Joe Biden but the deal did not proceed for fear that Trump would "kill" the reality series by turning it into a full-time campaign vehicle for himself. Reruns of
The Apprentice began in 2025 on
Prime Video after
Amazon bought out
Metro-Goldwyn-Mayer.
Series overview Key: : Host : Board member : Guest board member : Contestant == Spin-offs ==