The Beatles' name was first noticed by Epstein in the first issue of
Bill Harry's Mersey Beat magazine (which Epstein successfully sold in his NEMS music store), on numerous posters around Liverpool, and on the front page of the second issue of
Mersey Beat. before asking journalist Harry who they were. The Beatles—then consisting of Lennon, McCartney, Harrison, and Best—were due to perform a lunchtime concert in The Cavern Club on 9 November 1961, as part of a residency, for £3, 15
shillings a concert. According to Sytner, Epstein had visited the club quite a few times previously on Saturday nights, once asking Sytner to book a group for his twenty-first birthday party. Epstein asked Harry to arrange for Epstein and his assistant,
Alistair Taylor, to watch the Beatles perform, so Epstein and Taylor were allowed into the club without queuing, with a welcome message being announced over the club's
public-address system by Wooler, the resident DJ. Epstein later talked about the performance: After the performance, Epstein and Taylor went into the dressing room, which he later called "as big as a broom cupboard", to talk to them. The Beatles, who were all regular NEMS customers, immediately recognised Epstein, but before Epstein could congratulate them on their performance, Harrison said, "And what brings Mr. Epstein here?" Epstein replied with, "We just popped in to say hello. I enjoyed your performance". He introduced Taylor, who merely nodded a greeting, and then said, "Well done, then, Goodbye," and left. Epstein and Taylor went to Peacock's restaurant in Hackins Hey for lunch, and during the meal Epstein asked Taylor what he thought about the group. Taylor replied that he honestly thought they were "absolutely awful", but there was something "remarkable" about them. Epstein waited a long time before saying anything further, eventually saying, "I think they're tremendous!" Later, when Epstein was paying the bill, he grabbed Taylor's arm and said, "Do you think I should manage them?" The Beatles were scheduled to play at the club over the next three weeks, and Epstein was always there to watch them. Epstein contacted
Allan Williams (their previous promoter/manager), to confirm that Williams no longer had any ties to them, but Williams advised Epstein "not to touch them with a fucking
barge pole [to stay away]", because of a concert percentage the group had refused to pay him while playing in Hamburg. Epstein later signed singer
Cilla Black, who had been working as a hat-check girl in the club. The Beatles were recorded playing live at the club on 22 August 1962, by
Granada Television, and their producer at
EMI,
George Martin, later thought of recording them live there, calling the projected album
Off The Beatle Track, but soon realised the club had terrible acoustics. Epstein also hired Beatles secretary
Freda Kelly, whose memories of him, the Cavern and the Beatles over the group's duration are detailed in the documentaries noted above and in the 2013 documentary ''Good Ol' Freda''.
Dress code Although Epstein had had no prior experience of artist management, he made it clear that he wanted to change the Beatles' early dress-code and attitude on stage, as they wore blue jeans and leather jackets, smoked, ate and swore, stopped and started songs when they felt like it, pretended to hit each other, and turned their backs to the audience. Epstein put a stop to their behaviour, insisting they wear more suitable clothes, and later suggested the famous synchronised bow at the end of their performances. Epstein: "I encouraged them, at first, to get out of the leather jackets and jeans, and I wouldn't allow them to appear in jeans after a short time, and then, after that step, I got them to wear sweaters on stage, and then, very reluctantly, eventually, suits". McCartney was the first to agree with Epstein's ideas, believing it was due to Epstein's
RADA training. Lennon was against the idea of suits and ties, but later said, "Yeah, man, all right, I'll wear a suit. I'll wear a bloody balloon if somebody's going to pay me". According to McCartney, "The gigs went up in stature and though the pay went up only a little bit, it did go up", and that the group was "now playing better places". Epstein pushed McFall to raise the group's fee for a concert at the club from the previous £3, 15 shillings, to £10. Another improvement was that the group was now far more organised; having a single concert diary in which to record bookings, rather than using whoever's diary was to hand. ==Worldwide interest==