Screenings The film premiered at the
2013 Sundance Film Festival on , 2013. The
Sundance Institute, as part of their Sundance Film Festival USA program, screened
The East at the
Michigan Theater in
Ann Arbor, Michigan on , 2013. Over 1,300 people were in attendance for the screening, and Zal Batmanglij and Brit Marling showed for a Q&A session. Leading up to its theatrical release in May 2013,
The East was chosen as the closing night film of the
South by Southwest (SXSW) Film Conference and Festival, and went on to screen at the
Phoenix Film Festival,
Seattle International Film Festival, and the
San Francisco International Film Festival.
The Washington Post reported that Q&A sessions after the film's screenings were popular. It said, "Filmgoers might not have agreed on their feelings about 'The East,' but they had one thing in common: They needed to talk about it." According to Batmanglij, the Sundance screening retained 98% of the audience for its Q&A session.
The East had its New York City premiere on , 2013. It was released in four theaters in Los Angeles and New York City on May 31, 2013. The film grossed $77,031 over the opening weekend, a theater average of $19,258.
Indiewire reported, "That's a strong number in general and also a big step up from Batmanglij and Marling's previous collaboration."
TheWrap said the film had a strong start, while
Box Office Mojo said it "opened to modest results". In its second weekend, the release was expanded to . It grossed $228,561 over the weekend. Overall, it grossed .
Varietys Justin Chang reviewed the film, "This clever, involving spy drama builds to a terrific level of intrigue before losing some steam in its second half." He noted that, "the appreciable growth in filmmaking confidence here should translate into a fine return on Fox Searchlight's investment". Joe Neumaier of the
New York Daily News gave
The East 5 stars and highlighted it as a Sundance standout. He said the film felt like a "sophisticated"
Earth First! take of
The Parallax View and other 1970s films with the theme of paranoia. Logan Hill, reviewing for
indieWire, said, "Fast-paced and energetic,
The East hits a beat and hurries along to the next
Jam. As slickly paced as a big-studio espionage movie, it nearly succeeds as a pure adrenaline-rush thriller. In the end, the problem isn't that there's too much plot, but rather a certain dramatic illogic." Hill commended the cast and said of the direction, "Batmanglij has a particular talent for capturing that unmoored, twentysomething search for meaning, and the tight-knit allure of a group that offers a reason for living. But the film is so plot-driven, those don't have much room to breathe." Following the film's release in May, the film review aggregation website
Metacritic surveyed and assessed 26 reviews to be positive, nine to be mixed, and one to be negative. It gave an aggregate score of 68 out of 100, which it said indicated "generally favorable reviews". Another review aggregator,
Rotten Tomatoes, surveyed and, categorizing the reviews as positive or negative, gave the film a score of 77% and summarized the critical consensus, "Tense, thoughtful, and deftly paced,
The East is a political thriller that never loses sight of the human element."
Home media The East was released on DVD and
Blu-ray Disc in the United States on September 17, 2013 and in the UK on November 5, 2013. ==See also==