The story was repeated on BBC1 on consecutive Thursdays from 13 July to 3 August 1978, achieving ratings of 4.9, 5.5, 5.1 and 6.8 million viewers, respectively. Reviewing the serial for
The Times newspaper on the Monday following the second episode's transmission, critic Stanley Reynolds gave the story a generally negative reception. He also pointed out that in
ITV regions where the series was competing with
Man from Atlantis in the Saturday early-evening slot, it was now losing the ratings war: More recent reviews have also not been positive.
Paul Cornell,
Martin Day and
Keith Topping wrote of the serial in
The Discontinuity Guide (1995), "An ambitious project which has the look of a grand folly due to budget constraints and the tongue-in-cheek script... K9 makes a quite impressive debut, though, as with many aspects of
The Invisible Enemy, the ideas are better than the realisation." In
The Television Companion (1998),
David J. Howe and Stephen James Walker called it one of the "weakest" Fourth Doctor stories, mostly consisting of "clichéd and undemanding action-adventure material". They also noted the inconsistent visual effects. In 2010, Mark Braxton of
Radio Times awarded it two stars out of five, contrasting it with the
Philip Hinchcliffe era and describing it as "a kidified,
Poundland Star Wars". He felt "many of the effects are excellent" but observed a "precarious juxtaposition" between good and bad effects and "the ambition of the serial as a whole". He praised the story as a "romping yarn" which "brings out the best in veteran designer Barry Newbery", but criticised "unbelievably incompetent" action scenes, as well as "harsh lighting" and "pristine white sets". He also commented on Louise Jameson as looking "unsurprisingly ill at ease" despite giving "her usual 100 per cent".
DVD Talk's John Sinnott disliked the way K9 was used too conveniently and found the plot too similar to
Fantastic Voyage (1966), but less well done. He praised the visual effects of the inside of the Doctor's head, but criticised the other sets. ==Commercial Releases==