The idea of
The Flintstones started after Hanna-Barbera produced
The Huckleberry Hound Show and
The Quick Draw McGraw Show, which were successful. However, they did not appeal to a wide audience like their previous theatrical cartoon series
Tom and Jerry, which entertained both children and adults. Since children did not need their parents' supervision to watch television, Hanna-Barbera's programs became labeled "kids only". Hanna and Barbera wanted to recapture the adult audience with an animated
situation comedy. Hanna and Barbera considered making the two families hillbillies, a theme which was later incorporated into two episodes, "The Bedrock Hillbillies" and "The Hatrocks and the Gruesomes",
ancient Romans, an idea which was later developed into
The Roman Holidays,
pilgrims, and
Native Americans before deciding on a Stone Age setting. According to Barbera, they settled on the Stone Age because "you could take anything that was current, and convert it to stone-age". Under the working title
The Flagstones, a treatment was written by
Harry Winkler. The family originally consisted of Fred, Wilma, and their son, Fred, Jr. A brief demonstration film was also created to sell the idea of a "modern stone-age family" to sponsors and the network. It was a difficult sell, and required eight weeks of daily presentations to networks and ad agencies. Animator
Kenneth Muse, who worked on the
Tom and Jerry cartoons, also worked on the early seasons of
The Flintstones.
William Hanna was honest about the inspiration, saying, "At that time,
The Honeymooners was the most popular show on the air, and for my bill, the funniest. The characters, I thought, were terrific. Now, that influenced greatly what we did with
The Flintstones ...
The Honeymooners was there, and we used that as a kind of basis for the concept."
Joseph Barbera disavowed these claims in a separate interview, stating, "I don't remember mentioning
The Honeymooners when I sold the show, but if people want to compare
The Flintstones to
The Honeymooners, then great. It's a total compliment.
The Honeymooners was one of the greatest shows ever written." Jackie Gleason, creator of
The Honeymooners, considered suing Hanna-Barbera Productions, but decided not to since he did not want to be known as "the guy who yanked Fred Flintstone off the air".
The Bickersons creator
Philip Rapp settled out of court with Gleason over
The Honeymooners' similarities to his show. Another influence was noted during Hanna-Barbera's tenure at
MGM, where they were in a friendly competition with fellow cartoon director
Tex Avery. In 1955, Avery directed a cartoon entitled
The First Bad Man, narrated by cowboy legend
Tex Ritter, which was about the rowdy antics of a bank robber in stone-age
Dallas. Many
sight gags from
The First Bad Man antedated similar situations used by Hanna-Barbera in
The Flintstones by many years. Therefore, students of American animation call
The First Bad Man a progenitive seed of
The Flintstones. The concept was also antedated by the "
Stone Age Cartoons", a series of 12 animated cartoons which
Fleischer Studios released from January to September 1940. These cartoons show stone-age people doing modern things with primitive means, such as "
Granite Hotel" including characters such as a newsboy, telephone operator, hotel clerk, and a spoof of
Edgar Bergen and Charlie McCarthy. Barbera explained that selling the show to a network and sponsors was not an easy task. When the series entered production, the working title
The Flagstones was changed, possibly to avoid confusion with the Flagstons, the main characters in the comic strip
Hi and Lois. After spending a brief period in development as
The Gladstones (GLadstone being a Los Angeles
telephone exchange at the time), Hanna-Barbera settled upon
The Flintstones, and the idea of the Flintstones having a child from the start was discarded, with Fred and Wilma starting out as a childless couple. However, some early
Flintstones merchandise, such as a 1961
Little Golden Book, included "Fred Jr". Despite the animation and fantasy setting, the series was initially aimed at adult audiences. This was reflected in the comedy, which resembled the primetime sitcoms of the era, with family issues resolved at the end of each episode, as well as the inclusion of a
laugh track. Hanna and Barbera hired many writers from live-action, including two of Jackie Gleason's writers, Herbert Finn and Sydney Zelinka, as well as relative newcomer
Joanna Lee. However, they still used traditional animation writers, such as
Warren Foster and
Michael Maltese.
The Flintstones premiered on September 30, 1960, at 8:30 pm Eastern time, and quickly became a hit. It was the first American animated show to depict two people of the opposite sex (Fred and Wilma; Barney and Betty) sleeping together in one bed, although Fred and Wilma are sometimes depicted as sleeping in separate beds. The first live-action depiction of this in American TV history was in television's first sitcom: 1947's
Mary Kay and Johnny. cigarettes during the closing credits The first two seasons were co-sponsored by
Winston cigarettes and the characters appeared in several black-and-white television commercials for Winston. This was dictated by the custom, at that time, that the stars of a TV series often "pitched" their sponsor's product in an "integrated commercial" at the end of the episode. During the third season, Hanna and Barbera decided that Fred and Wilma should have a baby. Originally, Hanna and Barbera intended for the Flintstone family to have a boy, but the head of the marketing department convinced them to change it to a girl since "girl dolls sell a lot better than boy dolls".
Broadcast history Although
The Flintstones was produced in color for its entire run, ABC broadcast the show only in black-and-white for the first two seasons. Beginning with the third season in 1962, ABC televised
The Flintstones in color, making it one of the first programs in color to air on the network. The first three seasons of
The Flintstones aired Friday nights at 8:30 Eastern time on ABC. Season four and part of season five aired Thursdays at 7:30, while the rest of the series aired Fridays at 7:30. In the U.S.,
The Flintstones was part of NBC Saturday mornings from 1966 to 1970, with syndicated reruns offered to local stations until 1997, when
E/I regulations and changing tastes in the industry led to the show's move to cable television. From the time of
Ted Turner's purchase of Hanna-Barbera in 1991,
TBS,
TNT, and
Cartoon Network aired the program. In September 2003, the program moved to
Boomerang, where it has continued to air regularly as of 2025 with some interruptions. Online, the series was made available on the
In2TV service beginning in 2006, then the online version of
Kids' WB until it was discontinued in 2015. As of 2017, full episodes are available in the U.S. on Boomerang's subscription
video-on-demand service, with select clips made available on the official
YouTube account tied to the revamped Kids' WB website. In 2019,
MeTV acquired rerun rights to the series, returning the show to broadcast television for the first time in over 20 years, first airing on its main channel and then its new channel
MeTV Toons in 2024. Until 2025, the series streamed in full and then in part on
Max, a streaming service owned by
Warner Bros. Discovery.
The Flintstones has also been streaming on
Tubi since 2021. In Canada,
The Flintstones first aired Monday nights at 9:00 Eastern time on
CBC Television until the third season when it moved to the
CTV Television Network. At the time, CTV aired the show at different evening time slots throughout its last three seasons. Syndicated reruns were also offered to local stations until the early-1990s. The show was also later carried overtime on
YTV,
Teletoon Retro,
Cartoon Network, and
Boomerang, alongside French channels
ICI,
TQS,
TVA, and
Prise 2. When independent broadcaster ITV first aired
The Flintstones to England in January 1961, the program slowly began to spread its popularity around the world. The BBC picked up the rights for the program in 1985. The series was repeated for decades in various daytime and early evening time-slots; episodes were also sometimes used by the BBC in case of last minute schedule changes, such as coverage of sporting events being affected by bad weather. The final BBC broadcast of an episode was in 2008 on
BBC Two. Additionally, the series appeared on
Cartoon Network starting in the mid-1990s. Other international networks that aired the original run of the series include
RTF in France,
ARD in Germany,
Rai 1 and
Rai 2 in Italy,
NTS in the Netherlands, and
Fuji TV in Japan. ==Reception==