Thomas's portrayal of the Soup Nazi earned him a nomination for the
Primetime Emmy Award for Outstanding Guest Actor in a Comedy Series in
1996.
Advertising sign featuring the Soup Nazi's catchphrase as a joke in 2016. Like
Jackie Chiles, the Soup Nazi character (played by Thomas) has appeared in commercials after the end of the series. • In an advertisement by the corporate lobbying group
Center for Consumer Freedom, he denies food to people he considers to be too fat. • In June 2015, Thomas collaborated with
Pepsi Max to promote their Top Street Food Project in Israel. According to the website, "US actor Larry Thomas, the notorious Soup Nazi from the hit series
Seinfeld, roams the streets of
Tel Aviv in a new Pepsi Max commercial, striking fear into the hearts of Israeli salesmen and women as he searches for the perfect meal and demands a suitable beverage to quench his thirst." • Thomas appeared, in character, along with Jerry Seinfeld in a television commercial for
Acura that aired during the
2012 Super Bowl. In the advertisement, Seinfeld is trying to bribe an ordinary guy to get an Acura, offering him soup from The Soup Nazi, who happily offers "Soup for you!". After
Jay Leno beat Jerry Seinfeld in bribing the ordinary guy, the Soup Nazi was seen with Jerry, an alien, and a "
Munchkin" at a restaurant where they are angered at Jay Leno's actions. • In 2013,
Serbu Firearms refused to sell their model BFG-50A semi-automatic .50 rifles to the
New York City Police Department after the passage of the
NY SAFE Act that classified their weapon as an assault rifle. They issued a T-shirt depicting the Soup Nazi, with the slogan "No Serbu For You!" Serbu has since removed the image of Thomas and replaced it with one of their founder Mark Serbu.
In popular culture • Two allusions appear in the sitcom
Arrested Development. In Season 3, episode 2 "
For British Eyes Only" (Sept. 26, 2005), the crooked housing entrepreneur George Bluth Sr. is charged with signing a development deal with
Saddam Hussein, despite the
embargo against Iraq. Bluth claims that he acted in good faith, mistakenly believing that Hussein was Larry Thomas because of his resemblance to the Soup Nazi. • On the November 5, 2011 episode of
Saturday Night Live, host
Charlie Day played a
Columbo-like character, Crime Detective, in the sketch "Crime Scene."
Jason Sudeikis, as Officer Dan Owens, is continually surprised by the Detective's unworldliness and ignorance of television. Officer Owens remarks that the crime scene looks exactly like Jerry's apartment, down to the placement of the furniture, then laughs when the Crime Detective (who has never heard of
Seinfeld) bugs out exactly like Kramer upon seeing two soup bowls on the kitchen counter. Having agreed that, with no signs of a forced entry or a struggle, the murderer might be a neighbor, Owens suggests that maybe "someone didn't like his soup and killed him over it." To Owens's outrage, the Crime Detective speculates, "What, like some kind of soup Nazi?"
In-person promotions • Larry Thomas has used the character to promote soup kitchens for the homeless. • In July 2012, the "Seinfeld Food Truck" embarked on an eight-stop United States tour. The truck, driven by Larry Thomas, handed out free soup along with other
Seinfeld-related food items:
Snapple,
Twix,
Junior Mints,
black and white cookies, and
muffin tops. • Thomas was hired by Yeganeh's company in July 2015 to portray the Yev Kassem character as promotion for
Soupman products.
Other • The episode inspired an actual soup chain,
Soup Nutsy, which opened in 1996 in New York City. Though it had no official connection to, or endorsement from,
Seinfeld or its creators, it included specific
Seinfeld references such as describing two of its soups as "Jerry's Favorite" and "Kramer's Favorite". In 1997 it was bought by Franchise Concepts. , a few of its locations remain in
Toronto,
Ontario in
Canada. • The 2009
Seinfeld: A XXX Parody was inspired by
The Soup Nazi. ==References==