The Whole Bowl was founded by Tali Ovadia in 2001. The business was acquired by Moberi in January 2025. In 2013, The Whole Bowl was among the city's few food cart businesses offering health care to workers, according to
Portland Business Journal.
Locations There have been as many as 12 locations. In 2020, the business operated in
north Portland,
northeast Portland's
Hollywood neighborhood, and
northwest Portland's
Northwest District, as well as on
Hawthorne Boulevard in
southeast Portland. During the
COVID-19 pandemic, the business delivered via Caviar and
bicycle messengers. The Whole Bowl has also operated in Oregon Marketplace at the
Portland International Airport. Outside of Portland, The Whole Bowl has also operated in Cincinnati and New York City. There are plans to open a location in
Lake Oswego's
Mercato Grove in 2025. == Reception ==