• The first series enjoyed strong ratings with an average audience of 485,000, a significantly high audience number for TV3. The first series also had strong online engagement, with over 120,000 Facebook fans and up to 70,000 people actively discussing the show. Every episode trended on Twitter, with #xfactornz sometimes trending internationally. The show's site at tv3.co.nz has over 6.3 million page impressions, with over 886,000 streams of full episodes and over 844,000 streams of individual song performances. The grand final decider was watched by a cumulative audience of 1,326,000, with 553,976 votes cast to decide the winner. Overall 3,285,500 New Zealanders (79.7% of the population) watched the first series at one point. • The second series was significantly down in ratings from the first. An average of 343,280 people watched the premiere of the second series whilst over 467,000 people tuned in to watch the premiere of the first series; this is a 26% drop in viewers, however by the end of the first week viewership had increased by 10%. On average over 1.3 million people watched the first week of the series. The Grand Final Decided was watched by an average audience of 359,910, down 39% from the Grand Final of the first series. Overall the second series had an average viewership of 328,000, down 18%.
Ratings Controversy and criticism During the first live show of the second series, judges
Natalia Kills and her husband
Willy Moon verbally attacked and ridiculed a contestant, Joe Irvine, resulting in an audible backlash from the audience and fellow judge Melanie Blatt, who later described Kills as "a twat" on social media for her behaviour. The following day, MediaWorks received several complaints from viewers and the major sponsors of the show;
McDonald's and
2degrees. It was later announced by the show's producers that both Kills and Moon had been immediately removed from the program. The results night aired with only Walker and Blatt in attendance at the judging panel. ==
The Xtra Factor==