MarketTheater of the Mind
Company Profile

Theater of the Mind

Theater of the Mind is the seventh studio album by American rapper Ludacris. It was released in the UK on November 21, 2008, and internationally on November 24, 2008, by Disturbing tha Peace and Def Jam South. Ludacris calls the album "theatrical", with guest performers credited as "co-stars".

Background
The album was slated for release on October 21, but was pushed back to November 24. In April 2008, a song named "Let's Stay Together" appeared on xxlmag.com; supposedly from the new album. It is now an iTunes bonus song on the album. T.I. appeared on a track called "Wish You Would", produced by DJ Toomp. The album cover was released on October 24, 2008, on wemix.com. The cover is an homage to Sly and The Family Stone's Life album, which had the band appearing as all the cinemas goers in the picture. Ludacris planned on releasing a sequel to this album in 2009. Ludacris has been talking to T.I. and Young Jeezy about a tour together. ==Guests==
Guests
Ludacris stated before the release of the album that, rather than featuring "guests", the tracks would have "co-stars", in keeping with the concept of the album as a "movie". ==Promotion==
Promotion
Ludacris released a "Gangsta Grillz" mixtape, with DJ Drama, titled The Preview. The mixtape was released as a digital download on July 28, 2008. This mixtape was well known for his disses toward George W. Bush, Hillary Clinton and John McCain. ==Leaks==
Leaks
On October 24, 2008, three songs from Theater of the Mind, "Do the Right Thing", featuring Common and Spike Lee, "I Do It for Hip Hop", featuring Jay-Z and Nas, and "Last of a Dying Breed", featuring Lil Wayne were leaked to the Internet. Ludacris commented on the situation: ==Singles==
Singles
Official singles • The first single is "What Them Girls Like", featuring Chris Brown and Sean Garrett. The song peaked at number 33 on the Billboard Hot 100. • The second single is "One More Drink", featuring T-Pain. It peaked at number 24 on the Billboard Hot 100. • The third single is "Nasty Girl", featuring Plies and produced by Swizz Beatz. Despite failing to reach the Billboard Hot 100, it moderately entered the Hot R&B/Hip-Hop Songs and Hot Rap Songs charts. Other songs • The first promotional single, "Wish You Would" (featuring T.I.), was released on September 2, 2008. At the 51st Annual Grammy Awards, it was nominated for Best Rap Performance by a Duo or Group. • The second promotional single, "Undisputed" (featuring Floyd Mayweather Jr.), was released on October 14, 2008. • The song "Last of a Dying Breed" (featuring Lil Wayne) peaked at number 65 on the Billboard Hot 100. ==Critical reception==
Critical reception
Theater of the Mind garnered a mild reception from music critics. Addi Stewart from NOW praised the cinematic concept throughout the record, from its title to the vast majority of featured artists on every track. The A.V. Clubs Nathan Rabin commended the upbeat tracks and lyrical collaborations with T-Pain, Nas/Jay-Z and T.I. but felt they were only decent retreads of Luda's previous material and lacked the strengths found in his guest verses on other people's records. He also compared it to Kanye West's 808s & Heartbreak on how it engages its respective fanbases, saying that Mind is "more immediately accessible, but ultimately less resonant" and could benefit from a "radical reinvention" that's similar to Heartbreak. Ian Cohen, writing for Pitchfork, commended the first third for its lyrical boasts, criticized the middle portion's "one dimensionality" and "woefully underdeveloped" party jams and found the final half's hip-hop checklist tracks passable if the listeners can stomach the logic behind them, saying that "[W]hile Theater isn't quite as dire as the above may indicate, like every other Ludacris record, it doesn't grow on you-- in fact, it actually contracts." ==Commercial performance==
Commercial performance
The album debuted at number five on the Billboard 200, selling 214,000 copies in its first week, making it his sixth top 5 album on that chart. It was his first album since 2000's Back for the First Time and 2001's Word of Mouf to not reach number one status, and his lowest charting album in his career. As of March 2010, the album has sold about 671,000 copies, achieving a gold certification. ==Track listing==
Track listing
Notes • signifies a co-producer Sample credits • "Undisputed" contains samples of "We'll Find a Way" performed by Edwin Starr. • "One More Drink" contains samples of "Take That To The Bank" performed by Shalamar. • "Everybody Hates Chris" contains samples of "It Takes a Whole Lotta Man for a Woman Like Me" performed by Gladys Knight & the Pips. • "Last of a Dying Breed" contains samples of "You Don't Have to Say You Love Me" performed by Dusty Springfield, and "Eric B. Is President" performed by Eric B. & Rakim. • "MVP" contains samples of "Virgo" performed by Nas, "DTP for Life" performed by Disturbing tha Peace, and "All Night Long" performed by Mary Jane Girls. • "Do the Right Thang" contains samples of "Na Boca Do Sol" performed by Arthur Verocai. • "Let's Stay Together" contains samples of "Everybody's Breakin' Up" performed by Billy Paul. ==Personnel==
Personnel
Credits for Theater of the Mind adapted from AllMusic. • Joseph Alexander – keyboards • Wayne Allison – engineer • Chris Atlas – marketing • Ken Bailey – A&R • Christian Baker – engineer • Dru Betts – vocals • Leslie Brathwaite – mixing • Don Cannon – engineer, score • Andrew Coleman – engineer • Jeff Dixon – executive producer • DJ Premier – score • Mike Donaldson – editing • 8TRIX – score • Jose "Zeek" Fendrick – A&R • Zach Fisher – engineer • Morgan Garcia – engineer • Sean Garrett – score • Kamau Georges – background vocals, mixing, score • Jason Goldstein – mixing • Don Goodrick – assistant • Inaam Haq – engineer • Artemus Jenkins – video director • Eric Jensen – engineer • Rodney Jerkins – score • E. Jones – keyboards, keyboard arrangements • Terese Joseph – A&R • Doug Joswick – package production • Gimel "Young Guru" Katon – mixing • Erik Madrid – assistant • Brandon Pena – mixing • Mike Miller – assistant • Aiyisha Obafemi Mitchell – marketing • Nick Nastasi – assistant • Rich Nice – A&R • 9th Wonder – keyboard arrangements • Erica Novich – A&R • Dave Pensado – mixing • Christian Plata – assistant • Poke & Tone – drums • Will Ragland – art direction, design • Orlando Rashid – engineer • Charles Roane – mixing • J. Peter Robinson – art direction, design • The Runners – score • Glenn Schick – mastering • Derrick Selby – engineer • Clinton Sparks – score • Chris Stanford – photography • Scott Storch – score • Crystal Streets – stylist • Swizz Beatz – score • Neo Tanusakdi – engineer • Sean Taylor – A&R • Justin "J.T." Trawick – assistant • Javier Valverde – engineer • Miles Walker – engineer • Brian Warwick – engineer • Finis "KY" White – engineer • Mike "Hitman" Wilson – engineer • Wyldfyre – score • Keke and Amy — production coordination • Mayne Zane – background vocals • Chaka Zulu – executive producer ==Charts==
Charts
Weekly charts Year-end charts ==Certifications==
tickerdossier.comtickerdossier.substack.com