There are two music videos for the song, both videos were released in 1991.
UK video The UK video for the song was directed by
David Balfe, the former keyboardist for
The Teardrop Explodes and owner of Blur's label
Food Records. The video was produced by Anita Staines through Radar Films. The video begins with a close-up shot of a worm inching through the grass. A pink ball is dropped next to the worm and a young girl picks it up, throwing it to her identical twin sister nearby. The scene cuts inside the dining room/kitchen of a suburban house, with Albarn and the rest of the band sitting down at a table. A woman, assumed to be the mother (actress Karen Ford) sets out dishes on the table with the help of the girls.
Soup and
bread rolls are the first course, this is followed by
chicken pie,
carrot batons,
broccoli florets,
gravy and
new potatoes. During the first course the family is then joined by a man assumed to be the father, and the whole group digs into the meal. During the meal, Albarn will occasionally stop eating, look up at the camera, and sing along to the lyrics. After dinner has ended, the mother gets up from the table and retrieves a
trifle from a cabinet, which she holds up in front of her face. The camera then gets distorted and jerky, the view filling up with a variety of colorful, loud filters applied to the film. The family looks at the mother with a mixture of apprehension and excitement as the film gets more distorted and layered with effects. As the song ends, the camera cuts back to a clear shot of the worm crawling in the grass again.
US video The US video for the song was directed by Matthew Amos, the video consists of the band playing the song in
Diana Dors swimming pool at her home in Orchard Manor, with colorful and psychedelic effects shown in the video. ==Legacy==