Food, initially funded by Balfe alone, signed
Voice of the Beehive,
Zodiac Mindwarp (both of whom moved on to major labels, while Balfe continued to manage them for many years),
Crazyhead, and
Diesel Park West, before signing a deal with
EMI to fund and distribute the label worldwide while retaining creative independence. They then signed
Jesus Jones who went on to have a number one album in the UK and multi-million sales internationally with their second album,
Doubt, and a number one single in the U.S. with "Right Here Right Now". A year after signing Jesus Jones, they signed
Blur. Balfe, along with his later label partner Andy Ross, convinced the band to change their name from 'Seymour' to Blur on signing in 1989. Balfe also directed Blur's first two music videos, "
She's So High" and "
There's No Other Way". Disenchanted with the alternative scene in the years of
grunge, Balfe decided to sell the Food label to
EMI in 1994, and semi-retire with his young family to the country – inspiring
Damon Albarn to pen Blur's first No. 1 hit, "
Country House". ==Later work==