Reid started out on the short-lived
The Richard Pryor Show in 1977. Reid starred as DJ "
Venus Flytrap" on the hit
CBS sitcom
WKRP in Cincinnati from 1978-1982, in what is perhaps his best known TV role. He reprised his role in a 1992 episode of the sequel series
The New WKRP in Cincinnati. Reid starred as Lieutenant Marcel Proust "Downtown" Brown on the CBS detective series
Simon & Simon from 1983-1987. In 1988, Reid won an award from Viewers for Quality Television Awards as "Best Actor in a Quality Comedy Series" in CBS comedy ''
Frank's Place (1987-1988). In 1988, the same role earned him an Image Award for "Outstanding Lead Actor in a Comedy Series", but the series was short-lived as was his subsequent CBS series Snoops'' (1989-1990). Reid played the adult Mike Hanlon in the 1990 television mini-series adaptation of
Stephen King's epic horror novel
It. He made an appearance as Sgt. Ray Bennett of the Seacouver Police Department in three first-season episodes of
Highlander: The Series from 1992-1993. Reid had a starring role in the series
Sister, Sister as Ray Campbell for the entire six-season run from 1994–1999. On April 13, 2009, he appeared opposite former
Sister, Sister co-star
Tamera Mowry on the short-lived
ABC Family series
Roommates as Mr. Daniels. Reid had a recurring role on ''
That '70s Show'' as William Barnett from 2004 to 2006. ==Directing==