Media interest in
TNT was relatively high prior to its release; American publications such as
Billboard and British publications such as
The Sunday Times,
The Wire and
The Face ran features on the band and the album. The band's labels and distributors had relatively high commercial hopes for the album;
Alternative Distribution Alliance, who distribute the band's American record label
Thrill Jockey to major chains, set up programs to promote and deliver
TNT in outlets such as
Best Buy,
Borders,
Tower Records and
Barnes & Noble. Interest for the band had also grown in France; Betti Richards, Thrill Jockey's owner, said "France's market has always been a bit slow, but this time it seems like its going to blow up".
TNT was released by Thrill Jockey on March 10, 1998. In the United Kingdom, the album was released by
City Slang, whereas in Japan, where the album was expected to sell 15,000 copies and carried a
bonus remix of the title track by
Nobukazu Takemura, it was released by
Tokuma Japan Communications. The cover art is simply a
doodle made by a band member on a CD-R cover insert during the recording sessions. The album generally met target sales, with its success accredited to
college radio. Richards told
Billboard in March 1998, "we service about 200 [college] stations, and they've always done well. Up until about two months ago, we didn't have anybody doing anything with college radio–we just sent 'em the records. It charts naturally on its own." Though no standard singles were released from
TNT,
techno pioneer
Derrick Carter remixed material from the album for a limited edition release. Tortoise underwent a five-month world tour in promotion of the album, beginning in Europe in April 1998. As the material on
TNT was arranged over a long period of time in the studio, the band had to rearrange the songs for the tour;
CMJ described it as "the curious position of having to learn its songs from the record–to "cover" them as it were–highlighting the postmodern reversal that turns live performance into a stimulation of the recorded original, the real into a copy of the virtual." McEntire told the magazine that "none of these songs were really played by the group together at one point ever, which is why we're having such a hard time now trying to learn them to play them live. It gets even more confusing because a lot of the stuff that's recorded was just done on a whim and you can't even remember what it is or who played it." == Critical reception ==