Formation and early years with AmRep (1992–1996) The band was founded by
guitarist Steve Austin and
drummer Brad Elrod, who previously played together in Alien in the Land of Our Birth. Today Is the Day released its debut demo EP, entitled
How to Win Friends and Influence People, in 1992. This self-financed release garnered the attention of
Amphetamine Reptile Records (also known as AmRep) who signed the band in February 1993. The full-length
Supernova was released in April that year. In September 1994, Today Is the Day saw its popularity in the metal underground increase with the release of their second album, entitled
Willpower. That same year,
Willpower was followed by the ''Clusterfuck '94'' split EP with labelmates
Chokebore and Guzzard. Today Is the Day also contributed to the tenth volume of AmRep's
Dope Guns and Fucking in the Streets 7-inch series with Brainiac and Steel Pole Bath Tub. The split was originally to be shared with
Converge, but after falling through, Today Is the Day's song appeared on the Undecided Records various artists compilation
The Old, the New, the Unreleased in 2005. In 2001, new Today Is the Day songs were released on splits with Metatron and 16, the first new material since 1999. In 2007, a feature-length film based on the album
Axis of Eden was produced by director David Hall. The film made its debut on September 13, 2007, the first day of the
Axis of Eden tour. To promote the film and tour, a section of the movie that included the track "IED" was made available on the internet as a music video. A second video, directed by Tate Steinsek, consisted of live footage from the tour and was released online. The film would later be made available for purchase as a digital download on November 2, 2008. In April 2010, it was confirmed Today Is the Day would join former labelmates Melvins, Boss Hog, and others at Amphetamine Reptile's 25th Anniversary celebration in Minneapolis on August 28, 2010. In July 2010 Black Market Activities Records announced that they were welcoming Today Is The Day to its roster. Black Market Activities released Today Is The Day's ninth studio album,
Pain Is a Warning, in 2011. It was produced by
Kurt Ballou of
Converge. In June 2014, Austin announced that Today Is The Day had joined
Southern Lord Records for the release of its tenth studio album,
Animal Mother, which was released on October 21 of that year. By late 2015, Steve Austin, along with
Chris Spencer from
Unsane, formed a new project called
UXO, which also featured bassist Aarne Victorine and drummer Patrick Kennedy. Their debut self-titled album was released on January 29, 2016 through
Reptilian Records. On September 26, 2016, it was announced that Today Is The Day joined
The End Records for the release of their eleventh studio album, which was expected to be released in 2017. The group also announced via their Facebook page that they planned to reissue almost their entire discography (including their debut self-issued
How to Win Friends and Influence People demo) to coincide the 20th anniversary of
Temple of the Morning Star. On January 20, 2017, The End Records released the digital-only sampler album
Silver Anniversary on music-streaming service
Spotify, containing tracks from the band's first nine albums. A deluxe 20th-anniversary edition of
Temple Of The Morning Star was also released on March 24, 2017 on 2CD and 2LP formats, which included rare and unreleased material. The band announced a tour to celebrate the album's re-release and anniversary. A European leg of the anniversary tour was announced, as well as a deluxe reissue of
In the Eyes of God, which was released on September 22, 2017.
Recent activities (2019–present) On December 12, 2019, Decibel Magazine premiered a new song titled "No Good to Anyone", the title track from the upcoming eleventh studio album by the band. The album was slated for release in February 2020 through
BMG. On January 9, 2020, Revolver premiered "You're All Gonna Die", the second single to be released from the upcoming album. "Burn In Hell", the third single from the upcoming album, was released on February 13, with a music video produced to promote it.
No Good to Anyone was released on February 28, 2020, and to promote the record, the band toured the United States with
16,
Child Bite, and
The Obsessed. However, due to the
COVID-19 pandemic, the tour was cut short and most shows had to be cancelled. In 2021, it was announced that Austin had managed to purchase the rights to the band's entire catalog, which led to SuperNova Records reissuing the material as well as announcing a new album for 2022. Mike Herrell died in September 2025. ==Musical style and influences==