New Zealand is well placed to capitalize on its scenery. Tolkien tourist attention is less geared to visiting New Zealand's
national parks and more focused on scenery that was used as backdrops in Peter Jackson's films. For example,
Mount Olympus is in
Kahurangi National Park near
Nelson in a remote corner of the South Island. Since it featured in
The Fellowship of the Ring, Mount Olympus has become a spot for Tolkien tourists.
Mount Sunday, in a remote area west of the
Canterbury Plains (upper reaches of the
Rangitata Valley near Erewhon) served as the location of Edoras. Although no traces of the filming remain, complete day tour packages to it are available from Christchurch. The New Zealand Film Commission, the national film promotion board, advertises that New Zealand offers a kaleidoscope of urban and rural landscapes. Tourists are invited to find film locations around New Zealand with a free "Middle Earth map." Currently New Zealand is negotiating with Peter Jackson and New Line Cinema, the films' producers, to construct a permanent Lord of the Rings museum for some of the 40,000 props and costumes now warehoused in New Zealand.
Economic effects The annual tourist influx to New Zealand grew 40%, from 1.7 million in 2000 to 2.4 million in 2006, has been attributed in large part to
The Lord of the Rings phenomenon. An article published by The New York Times contradicts Lahood, stating that New Zealand subsidized the movie trilogy with $150 million. File:Mt. Sunday (Erewhon).jpg |Mount Sunday was the filming location for
Edoras. File:Tongariro Nationalpark Mount Ruhapeu.JPG |
Mount Ngauruhoe served as
Mount Doom in the films. File:Hobbit holes on the hillside.jpg |The Lord of the Rings
"Hobbiton" film set was renovated and re-used for
The Hobbit trilogy, and is maintained to that standard for set tours.
Impact New Zealanders have commented on the pervasiveness of Tolkien tourism, and the presentation of New Zealand internationally in terms of the Tolkien films. It has been argued that this covers up the country's precolonial history with its indigenous
Māori population and
their culture. The speculative fiction writer Sascha Stronach called it "suffocating" and while pointing out Tolkien's works' English elements stating the association "a cruel echo of
colonialism, a sort of soft colonialism: by making
Aotearoa a proxy of England, you say Aotearoa
is England". == In other places ==