From 1966 to 1970, Peters served in the
U.S. Navy, making two deployments to
Vietnam as a
Navy Seabee, then later working for
the Pentagon. From 1973 to 1974, he worked in the
White House as a senior drug-abuse advisor, during the
Nixon administration. Peters acknowledged both the influence of military strategist Colonel
John Boyd and
OODA loops in his later writing. From 1974 to 1981, Peters worked as a
management consultant at
McKinsey & Company, becoming a partner and Organization Effectiveness practice leader in 1979. In 1981, he left McKinsey to become an independent consultant. In 1990, Peters was referred to in a British
Department of Trade and Industry (DTI) publication as one of the world's
Quality Gurus. In 1995, the
New York Times referred to Peters as one of the top three business experts in the highest demand as a speaker along with
Daniel Burrus and
Roger Blackwell. By 2000, Peters was noted for his ever-increasingly aggressive and sometimes "crackpot" demeanor while at the same time his target audiences had changed towards the considerably lower ranks of SMI management. In 2017, "Thinkers50" awarded Peters with its Lifetime Achievement Award for his paving the way for the "
thought leadership" and business book industries.
In Search of Excellence The publication of the popular business book
In Search of Excellence in 1982 marked a turning point in Peters' career. Peters states that directly after graduating with a PhD from Stanford in 1977, and returning to McKinsey, the new managing director,
Ron Daniel, handed him a "fascinating assignment". He later insisted that this was untrue and that he was the victim of an "aggressive headline".
Later work In 1987 Peters published
Thriving on Chaos: Handbook for a Management Revolution. In later books, Peters has encouraged
personal responsibility in response to the "
New Economy." More recent books are The Excellence Dividend, released in April 2018, and Excellence Now: Extreme Humanism, released in 2021. Peters currently lives in South Dartmouth, MA with his wife Susan Sargent, and continues to write and speak about personal and business
empowerment and
problem-solving methodologies. His namesake company "Tom Peters Company" is based in
Essex, UK. == Works ==