Toon Disney was launched on April 18, 1998, at 3:00 p.m.
Eastern Time, in honor of
Disney Channel's 15th anniversary by
Disney Channel, Inc. on digital tiers of
DirecTV,
Marcus Cable, and
EchoStar. The first program to air on the network was ''The Sorcerer's Apprentice
from Fantasia'' (1940). At 7:00 p.m. ET that day, Toon Disney launched a block called "The Magical World of Toons". The block originally featured Disney animated features, specials, and shorts. Over the next five months, Toon Disney furthered its programming to cable subscribers such as
Americast. At its launch, the channel shared half of its assigned series with Disney Channel. The channel had no advertising until its viewership reached a set number. By September 2000, the channel was expected to reach 20 million subscribers and would start showing advertising. Ad sales were provided by
Disney Kids Network. In June 2001, Toon Disney launched the "Most Animated Kid Search". In September 2002, eight new shows joined the line-up as part of Toon Disney's fall schedule. In commemoration of the network's fifth anniversary in April 2003, the channel held the "Toon Disney's Magical Adventure Sweepstakes" in which three winners along with three family members would win a trip to
Disneyland Resort to see ''Disney's Aladdin: A Musical Spectacular
. The block consisted of the entire acquired Fox Kids/Saban Entertainment action library as the result of an acquisition by The Walt Disney Company in the summer of 2001, as well as some original programming. Some shows, including The Legend of Tarzan, and Buzz Lightyear of Star Command'' aired under both the Toon Disney and Jetix monikers. The Toon Disney/Big Movie Show premiere of the 2004 film
The Polar Express on December 22, 2006, was the channel's highest primetime rating with 1.35 million viewers. On January 27, 2007, Toon Disney launched its weekend afternoon programming block, "The Great Toon Weekend". On August 6, 2008,
Disney-ABC Television Group announced they would rebrand Toon Disney in early 2009 as
Disney XD, which would be aimed at children, mostly boys, from ages 6 and up. The final pre-
Disney XD program to air on the channel was
The Incredible Hulk episode "Doomed" at 11:30 p.m. ET on February 12, 2009, as part of Jetix, while the first
Disney XD program was the
Phineas and Ferb episode "
Dude, We're Getting the Band Back Together" on February 13, 2009, at 12:00 midnight ET. ==Programming==