For the week dated June 26, 1987, "Touch of Grey" received 145 adds to
album oriented rock stations that report to
Radio & Records, making it the most added song in that format for that week. The publication also mentioned that 84 percent of reporting album oriented rock stations had the song in their rotation. That same week,
The Hard Report called it "the most raved about new record we've encountered this year." When discussing how the song had been received by listeners, Doug Clifton from
KBCO said that "we haven't seen this much response to a new release since
The Joshua Tree." "Touch of Grey" entered the
Billboard Hot 100 at number 77 for the week dated July 25, 1987; in the process, it became their first song to appear on the Hot 100 in seven years and was the second most added song on radio that week. "Touch of Grey" peaked at number 9, and reached number 1 on the
Mainstream Rock Tracks chart. ==Music video==