The Toyota Prius XW30 was built at their Tsutsumi, Japan plant, At the launch of the XW30, Toyota stated its goal of selling about 400,000 Prius units annually worldwide, As a result, in May 2009 production was increased to 50,000 units per month or 600,000 annual units to help meet higher than projected demand. In early 2010, Toyota considered adding a monthly production of 6,000 at the Motomachi factory, in central Japan, the plant that built the first-generation Prius in 1997. In China, Toyota originally planned to start producing the third generation Prius in 2010 (through its joint venture FAW-Toyota). However, due to lack of government incentives and worries about losing tech secrets, this plan was delayed to 2011.
Asia In Japan, it is reported that Toyota cut the price of the Prius from to to compete with the Honda Insight. The Prius in Japan is equipped with
G-Book as of May 18, 2009. The XW30 Prius was awarded the 2009
Japan Car of the Year. In South Korea, Toyota has marketed the Prius since 2014 as a hybrid taxi since Hyundai and Kia at the time did not manufacture or sell any hybrid taxis. In 2019, it retailed at ( at the August 2019 exchange rate). It earned some good reception with taxi drivers due to its fuel economy.
Europe The official UK fuel consumption data, provided by the
Department for Transport, rates the Prius as: combined. Nineteen other car models match or exceed that figure as of February 2011. According to the UK Department for Transport in February 2011, the third-generation Prius launched in the UK in August 2009 emits 89 g/km CO2, the same as the
Škoda Fabia (Hatch and Estate), the
Volkswagen Polo and the
Toyota Auris Hybrid, and less than all other cars except the
Smart fortwo which emits 86 g/km.
North America In the U.S. market, trim levels Prius Two, Three, Four and Five were offered. Among the new standard features of the 2010 Prius, Toyota introduced three optional user-selectable driving modes: EV mode for electric-only low-speed operation, Eco mode for best fuel efficiency, and Power mode for better performance. The premium Prius Five model's Advanced Technology Package included the Premium HDD Navigation System,
Head-up Display,
Dynamic Radar Cruise Control,
Pre-Collision System and
Lane Keep Assist. The Pre-Collision System retracted the front seatbelts and applied the brakes in certain conditions when it determines that a crash is imminent. Lane Keep Assist helped the driver stay within the lane. Standard equipment included 15-inch alloy wheels,
Vehicle Stability Control,
cruise control, 6-speaker audio, keyless entry/ignition
Smart Key System and a display, marketed as
Touch Tracer Display, to help the driver's eyes stay on the road when using the steering-wheel-mounted climate and audio controls. Option packages included: •
Navigation Package: a
voice-activated touch-screen DVD-based
navigation system, 8-speaker
JBL audio system with
XM satellite radio, MP3/
WMA playback capability,
Bluetooth and
backup camera. •
Solar Roof Package: includes Navigation Package equipment as well as power tilt/slide
moonroof along with a
solar powered ventilation system that uses an electric fan to help keep the vehicle cooler when parked under the sun by venting the interior's heated air with the outdoors. The solar roof was originally intended to assist in charging the vehicle's battery, but the system was configured to only power ventilation when it was found that the battery-charging configuration created
electromagnetic interference that affected the radio. A new remote air-conditioning feature allows the driver to activate the air conditioner prior to entering the vehicle. •
Advanced Technology Package: includes the Navigation Package while adding a
Pre-Collision System,
Dynamic Radar Cruise Control,
Lane Keep Assist and
Intelligent Parking Assist. •
Plus Performance Package: announced in June 2011. This package includes a seven-piece body kit, 17-inch alloy wheels, special badging, and rear anti-sway bar. The car was also lowered by at the front and at the rear. Other options include
Safety Connect, while
LED headlamps come standard on the Prius V trim. In the U.S., the
Environmental Protection Agency (EPA) tested the XW30 based on the revised 2007 testing procedures, resulting in the following scores: city driving, highway driving, combined. The Prius XW30 was the most efficient car powered purely by liquid fuel available in the U.S., based on the official rating. Only the discontinued first-generation
Honda Insight attained higher fuel efficiency: (for manual/no air conditioner option). In the U.S., the EPA measures a
vehicle's air-borne pollution based on
hydrocarbons,
nitrogen oxides,
carbon monoxide,
particulate matter and
formaldehyde before assigning them a score. In most states, the XW30 Prius is rated Tier II Bin 3. In 2009, Toyota Prius experienced two consecutive year over year sales decrease to 139,682 units in the U.S., from 181,221 units in 2007. == 2011 facelift ==