Management Hal Lawton As of 2024, Hal Lawton is president and chief executive officer of Tractor Supply Company. He is also a member of the firm's board. Lawton started his career in a paper mill in rural North Carolina. In 2000, he joined
McKinsey & Co. and was an associate principal until 2005. From 2005 to 2015, Lawton held different positions at
The Home Depot. From August 2015 to September 2017, Lawton was the SVP of
eBay North America. From September 2017 to December 2019, he served as the president for Macy's.
Marketing Tractor Supply's mission statement is: "To work hard, have fun and make money by providing legendary service and great products at everyday low prices." In the mid-2000s, Tractor Supply conducted
advertising campaigns featuring the
slogan "The Stuff You Need Out Here." In 2020, Tractor Supply was a sponsor of the
NBA. In 2021, the company became a corporate sponsor of
PBR. In 2024, Tractor Supply extended its contract with
Yellowstone star
Lainey Wilson to serve as a brand ambassador for the company. In 2023, Wilson served as the curator for the firm's Emerging Artist Program that supports country music talent.
Acquisitions and subsidiaries In 2002, Tractor Supply was part of a group (also including four liquidation firms) that purchased some of the
leases of the bankrupt Quality Stores, a
Michigan-based company. The company operated over 300 stores in 30 states under the names CT Farm & Country; Country General; Quality Farm & Fleet; County Post; Central Farm and Fleet, and FISCO. In September 2016, Tractor Supply acquired Petsense, a small-box specialty retailer of pet supplies primarily located in small and mid-size communities. In February 2021, the company announced that it would acquire
Orscheln Farm & Home for $297 million. The acquisition was approved by the Federal Trade Commission in October 2022 on the condition that 85 of the locations to be acquired would be divested. Tractor Supply sold 73 stores to Bomgaars Supply and 12 stores to Burcheit Enterprises. Tractor Supply received about $72 million in consideration for these locations. Tractor Supply also owns Del's Feed & Farm Supply, a former farm retail chain in the
Pacific Northwest and
Hawaii, with all but two Del's stores having been converted into Tractor Supply stores.
Philanthropy The company has been a sponsor for
4-H since 2010. In the fall of 2021, Tractor Supply raised $1.3 million for 4-H members through their Paper Clover campaign. In 2016, the company started its Grants for Growing program to raise money for
FFA students. In 2021, the company raised $790,269. In 2020, Tractor Supply joined Land O'Lakes, Microsoft and others in the American Connection Project to support rural broadband access. Tractor Supply has been a backer of
Future Farmers of America (FFA) since 1985. As of 2024, the company has given $24 million to support the FFA. In 2022, Tractor Supply announced that it would spend $5 million over the next five years to support the FFA Future Leaders Scholarship. As of late 2024, about 300 students have received such scholarships for use at colleges and trade schools. As of late 2023, Tractor Supply had a partnership with the Make-A-Wish Foundation. The company has collaborated with the foundation on at least 12 wishes within Tennessee. As of 2024, Tractor Supply supports service members, veterans, and first responders through its "Hometown Heroes" program. The program provides several perks to these groups. As a part of this program, the company donated $1 million split evenly among ten groups. The National Law Enforcement Officers Memorial Fund and The Bob Woodruff Foundation both received such donations.
Conservation initiatives In 2017, all TSC stores were outfitted with LED lighting. In 2021, the company was named to Investor Business Daily's 100 Best ESG Companies. In December 2021, the company joined the
U.S. Environmental Protection Agency’s
Green Power Partnership.
Withdrawal of DEI, LGBTQ, and carbon emissions initiatives On June 27, 2024, TSC issued a statement that they were abandoning a range of
LGBTQ,
DEI, and environmental initiatives. TSC said it would stop submitting data to
Human Rights Campaign and would no longer sponsor
pride festivals. It eliminated internal DEI roles and abandoned its DEI goals. TSC also gave up its plan to reach net zero carbon emissions by 2040. The company said that the changes were made to better represent the values of its customers who were upset by its practices. ==Awards and recognition==