General themes which recur in the column include: • An emphasis on solid football fundamentals, as opposed to what Easterbrook considers an overemphasis on flashy, but risky, and often foolish plays, designed to obtain greater media coverage. • Bemoaning the tendency of teams to pass instead of run the football. • Analysis of coaching strategy and various excellent or atrocious plays and games. • Contending that most successful plays are usually the product of good offensive or defensive line play, rather than the prowess of any individual quarterback, running back or wide receiver. • Criticizing the overuse of the
blitz • Commenting on coaches
punting or kicking
field goals instead of trying for first downs or touchdowns, which he mocks as "cowardly". • Mockery of most coaches in general, except for
Bill Belichick with whom he has a conflicted relationship, due to his brilliant coaching yet recent ethical lapses. • Mockery of various publicity stunts and other public actions from individuals in the football world whom he considers foolish. • A continuing tirade against the
NFL Sunday Ticket product available only through
DirecTV, which he considers an illegal
monopoly and an example of a for-profit corporation taking advantage of municipal taxpayers, who fund NFL stadium construction. • Advocates a "no punting" strategy on 4th down plays, as well as going for a
two-point conversion when trailing by one in the final seconds of a game, citing the higher expected value of a successful conversion vs. turning the ball over to the opponent, and bemoaning coaches who do not take the risk. The crux of Easterbrook's argument is that the average yards gained on a play is 5 yards. Analysts, however, have stated this theory is short-sighted, since it does not take into account the fact that 4th-and-short attempts usually face goal-line defenses; as such, the two-point conversion, which takes place only two yards from the end zone, is more likely to fail than not, with a 40% success rate. Easterbrook disputes this analysis and claims that the real percentage is between 50% and 55%. • Criticizing several local markets' tendency to air lackluster games as opposed to more competitive matchups, except when a local team is playing, which by NFL rules with the television contracts are required to be shown in their home market in their entirety. • Criticizing teams that make uniform changes, having cited only four recent team uniform changes (
New England,
Philadelphia,
San Diego, and
St. Louis) as being an improvement. In particular, Easterbrook hates the
monochrome look of several teams, leading to the cognomen for
Atlanta,
Denver, and
Seattle, while having mixed opinions on teams wearing
throwbacks, favoring the Chargers' 1960s look,
Buffalo Bills O. J. Simpson-era uniforms, and the Redskins
70th Anniversary throwbacks but not caring much for throwbacks worn by the Eagles,
Steelers, or the
New York Jets decision to return to the
Joe Namath-era uniforms full-time in
1998. • Highlighting examples of
running up the score at all levels of football and counterexamples of the same team losing, as an illustration of bad
karma. (Easterbrook will occasionally and facetiously compare the two scores, add the margin of loss to the margin of victory, and
extrapolate a
transitive relation, suggesting that the team whom the runners lost to would have beaten the team the runners had won against by an even larger margin.) Easterbrook does not object to running up the score in the NFL, with the caveat that tragedy follows greed for those who do so. Easterbrook also espouses certain football superstitions attributed to a "pantheon" of "football gods" who bestow victory upon the team with the least warmly dressed coach (Cold Coach = Victory), the most sportsmanlike conduct, the most spirited play, or the most scantily dressed
cheerleaders (especially in cold weather); Easterbrook also highlights one particularly attractive cheerleader from an NFL team each week. Also, the column is known for randomly placed items and rants on various topics on politics, science fiction, actual science, and various television, film, and pop culture items. Photographs and captions accompany the columns which are often designed to be ridiculously humorous metaphors or caricatures of various persons or items mentioned in the column. =="TMQ" team nicknames==