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Turn Up the Music (Chris Brown song)

"Turn Up the Music" is a song by American singer Chris Brown. It was written by Alexander "Fuego" Palmer, Brown, Damon Thomas, Harvey Mason Jr., Michael "Mike J" Jimenez, Terence Coles and Agent X, while production was handled by Fuego and The Underdogs. "Turn Up the Music" was sent to contemporary hit radio playlists in the United States on February 7, 2012, as the lead single from Brown's fifth studio album Fortune (2012). It was released for digital download on February 10, 2012 by RCA Records. "Turn Up the Music" is an uptempo song which draws from the genres of electronic dance and house. Instrumentation consists of pulsating beats, synthesizers, a "throbbing bass" and percussion. According to Mason Jr., the song's inspiration came from visualizing Brown as an artist, "how he dances and how he performs, and giving him something to match that energy."

Background and release
"Turn Up the Music" was written by Alexander "Fuego" Palmer, Chris Brown, Damon Thomas, Harvey Mason Jr., Michael "Mike J" Jimenez, Terence Cole and Agent X. Production for the song was handled by Fuego and The Underdogs. . On January 25, 2012, Brown announced via his official Twitter account that the lead single from his fifth studio album Fortune would be called "Turn Up the Music", tweeting "New FORTUNE single coming 1/26!!! TURN UP THE MUSIC!!!!". It replaced "Biggest Fan" and "One Of Those Nights", which had each previously been announced as the lead single. The following day, both the single and its artwork were posted online, showing Brown wearing an unbuttoned shirt and a fedora, while words in different languages are displayed. "Turn Up the Music" was officially sent to contemporary hit radio playlists in the United States on February 7, 2012. The official remix of "Turn Up the Music" premiered online on February 20, 2012, and features Brown's former girlfriend Rihanna. Brown previously hinted via Twitter that Rihanna would be the featured artist on the remix, after rumors that he would feature on the remix of her single "Birthday Cake" (2012) sparked media controversy, due to the fact that Brown physically assaulted Rihanna before a Pre-Grammy Awards party in 2009. The remix marks the first collaboration from the two singers since they last collaborated on "Bad Girl" (2009). ==Composition and lyrics==
Composition and lyrics
"Turn Up the Music" is an uptempo and house synthesizers Rap-Up described the production as "synth-heavy". The song's hook resembles the hook in Toulouse by Nicky Romero. It is written in a key of C# major and composed with a tempo of 130 Beats per minute == Music video ==
Music video
Background The accompanying music video for "Turn Up the Music" was directed by Godfrey Taberez and Brown, and filmed in Los Angeles, California on February 1–2, 2012. It was produced by Andrew Listermann of Riveting Entertainment. Several images from the shoot were leaked online the same day, showing Brown in the passenger seat of a classic car, and standing shirtless on top of a vehicle with a group of people. The video showed Brown, dressed in a black suit, performing dance routines with several backup dancers in a club, surrounded by people wearing animal heads. Synopsis in the music video. The video is set at night and opens with Brown, dressed in a black suit, drinking alcohol in the streets, before hailing a futuristic hover-cab. Andrew Martin of Prefix magazine praised Brown's "killer dance moves". Katie Hasty of HitFix gave the video a positive review, writing "there is a serious series of sweeping dance shots that may impress the hating-est of haters". Jacob Moore of Complex magazine noted that the dance party scenes is what "you'd expect from a Breezy video". Meena Rupani of DesiHits felt that the video took her "into a whole different world" that reminded her of the films Eyes Wide Shut (1999) and Men in Black (1997). Rupani also described it as "extremely futuristic and looks like it belongs in the year 2030". This was echoed by Amy Sciarretto of PopCrush who wrote that Brown's dance routines were "quite reminiscent of Michael Jackson and his classic, dance-driven videos". Joey of WXRK found the video to "be a hybrid between Michael Jackson's 'Smooth Criminal', a party that Ke$ha would be at, and that scene from Fame when everyone is dancing in the streets on top of cabs and cars". The video earned Brown and Taberez a nomination for Video Director of the Year at the 2012 BET Awards. On September 19, 2012, the video received a nomination at the 2012 Soul Train Music Awards for Best Dance Performance. == Live performances ==
Live performances
in Australia, April 2012. "Turn Up the Music" was performed live for the first time at the 54th Grammy Awards ceremony, which took place at the Staples Center in Los Angeles, California on February 12, 2012. Brown performed the song as part of a medley with "Beautiful People" from F.A.M.E. (2011). Andrew Martin of Prefix magazine wrote that it was one of the worst performances at the Grammy Awards due to the fact that he lip-synched. The performance was made available for download via the iTunes Store in the United States on February 15, 2012. In April 2012, Brown performed the song during his set at Supafest Australia, as part of a set list, which included "Run It!", "Yeah 3x", "Look at Me Now", "She Ain't You", "Wet the Bed", "Body 2 Body" and "Birthday Cake". Rap-Up wrote that "A tatted Chris Brown thrilled with his chart-topping hits". On May 8, 2012, Brown performed the song on Dancing with the Stars. He later performed "Turn Up the Music" at the 2012 Billboard Music Awards ceremony, which took place at the MGM Grand Garden Arena in Paradise, Nevada on May 20, 2012. Brown wore a leopard fur-lined jacket, waxed pants, Air Jordan sneakers and a bandana. The performance began when Brown entered the stage on a fluorescent bike and asked his astronaut doll to activate the fun zone. On June 8, 2012, Brown performed "Turn Up the Music" on Today as part of its Summer Concert Series, for which he wore a New York Yankees cap, a multicolored Snow Beach Polo jacket, black jeans and white sneakers. The set list also included "Don't Wake Me Up", "Yeah 3x" and "Forever". Brown performed acrobatic moves with six backup dancers "under triangle-shaped beams" as green and red flashing lights appeared throughout the stage. Georgette Cline of The Boombox wrote that Brown "put on an energetic show" and described his dance routines during the performance as "eye-catching". == Critical reception ==
Critical reception
"Turn Up the Music" garnered positive reviews from music critics, who complimented its production. Christina Garibaldi of MTV News noted that the song is similar to "Yeah 3x", and that it "is destined to get people in the clubs and on the dance floor". Liz Barker of MTV Buzzworthy described it as an "undeniably dance floor-ready" track that "deserves to be played at maximum decibels". Jim Farber of the Daily News viewed "Turn Up the Music" as one of the standout tracks on Fortune. A reviewer for Rap-Up described "Turn Up the Music" as a "party anthem" that "is bound to become the soundtrack for clubgoers everywhere". Mark Iraheta of Complex magazine called "Turn Up the Music" a "soon-to-be smash" that will see Brown making "substantial damage on the Top 100 charts". Robbie Daw of Idolator described the song as "energetic" and wrote that it follows in the footsteps of Brown's past hits "Forever" (2008) and "Yeah 3x", "but with more dancefloor urgency". Daw concluded by writing that the song "should please the same crowd" that listen to the music of LMFAO, Kesha and Lady Gaga. Scott Shelter of PopCrush awarded the song three and a half stars out of four, and noted its similarities to the work of David Guetta and LMFAO. At the 2012 BET Awards, "Turn Up the Music" was nominated for the Viewer's Choice Award. == Chart performance ==
Chart performance
In Australia, "Turn Up the Music" debuted on the ARIA Singles Chart at number thirteen on February 20, 2012, becoming the highest new entry for that week. The song also entered the ARIA Urban Singles Chart at number six. The following week, "Turn Up the Music" ascended to number six on the ARIA Singles Chart and number four on the ARIA Urban Singles Chart. The song was certified double platinum by the Australian Recording Industry Association (ARIA), denoting shipments of 140,000 units. It also gained airplay and entered the Radio Songs chart at number 71. Following Brown's performance of the song at the 54th Grammy Awards, "Turn Up the Music" debuted on the Digital Songs chart at number nine on the chart dated March 3, 2012, with 180,000 copies sold. That same week, the song debuted and peaked at number ten on the Billboard Hot 100, giving Brown his eleventh top ten single on the chart. "Turn Up the Music" also saw a 27% increase in airplay to 21 million audience impressions, moving from number 71 to number 56 on the Radio Songs chart. As of August 2012, "Turn Up the Music" has sold a million digital copies in the United States. In Canada, "Turn Up the Music" entered the Canadian Hot 100 at number 38 on the chart dated March 3, 2012. It peaked at number nineteen on April 14, 2012, and spent four weeks in the chart. "Turn Up the Music" also reached the top twenty in some European countries. It peaked at number fifteen on the Hungarian Airplay Chart, In the United Kingdom, the song first charted on March 10, 2012, in a cover version by Beautiful People, reaching the top 100. On April 7, 2012, the Chris Brown version, having sold 83,777 copies in its first week, became Brown's first UK number one single. That same week, it also debuted at number one on the Scottish Singles Chart. == Formats and track listing ==
Formats and track listing
• ;Digital download • "Turn Up the Music" – 3:49 • ;Digital download – Live at the 54th Grammy Awards • "Turn Up the Music" / "Beautiful People" – 4:07 • "Turn Up the Music" / "Beautiful People" – 4:07 • ;German CD single • "Turn Up the Music" – 3:49 • "Strip" – 2:49 • ;UK digital download • "Turn Up the Music" – 3:49 • "Strip" – 2:49 • "Yeah 3x" – 4:05 == Credits and personnel ==
Credits and personnel
• Chris Brown – lead vocals, songwriter • Terence Cole – songwriter • Iain Findley – assistant recorder • Serban Ghenea – mixer • John Hanes – mix engineer • Andrew Hey – recorder • Michael "Mike Jay" Jiminez – songwriter, background vocals • Alexander "Fuego" Palmer – songwriter, producer • Phil Seaford – assistant mix engineer • Brian Springer – recorder • The Underdogs – songwriter, producer • Greg Bonnick, Leon Price and Hayden Chapman (Agent X) – songwriters Sources: ==Charts==
Charts
Weekly charts Year-end charts ==Certifications==
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