In 1964, two
rednecks named Rufus and Lester use detour signs to lure six young tourists into their rural town of Pleasant Valley,
Georgia. Upon their arrival, they are warmly welcomed by the townsfolk, and are introduced to some of them, including Rufus, Lester, and town mayor Earl Buckman. The tourists are invited to be "guests of honor" for their centennial celebration being held over the weekend. The mayor promises to provide the tourists complimentary hotel rooms, free food and entertainment throughout the celebration, and the visitors decide to go along with it. That night, while one of the tourists, Bea Miller, is alone in her hotel room, she gets a call from local store owner Harper, who invites her to take a walk with him. She accepts the invitation and he leads her into the woods nearby, where he suddenly takes out a knife and cuts off one of her fingers. Bea is then accosted by Buckman, Rufus, and Lester. As the other three hold her down, Rufus hacks off her arm with an axe, killing her. Meanwhile, two other tourists, Tom White and his girlfriend Terry Adams, have growing suspicions about the town. During a barbecue later that night (where, unbeknownst to the tourists, Bea's arm is being slowly spit-roasted), Tom quietly leads Terry away to a
plaque he found in the woods, which states that a group of renegade
Union soldiers massacred much of the Pleasant Valley townsfolk near the end of the
Civil War in 1865. They realize that this "centennial" is really an act of
revenge for the destruction of the town one hundred years ago, and that they and the other tourists are the intended victims. Buckman, Rufus, and Lester spot Tom and Terry and chase after them, but the couple manages to escape. Meanwhile, back at the festivities, Harper's girlfriend Betsy gets Bea's husband John drunk on
moonshine while the final two tourists, David and Beverly Wells, secretly watch. After Harper escorts the couple back to the hotel, the townspeople surround John and tie both his arms and legs to four horses that are sent running in different directions,
dismembering him. The next morning, Betsy takes David to a gathering on a hill near the lake. Rufus and another man force David into a barrel, which Mayor Buckman hammers nails into before rolling it down the hill, killing David. Later, Lester brings Beverly to the town square to be the judge for the next event; a
dunk tank-esque attraction, but one which has a boulder instead of a water tank. Beverly is forcibly tied down to the platform and the crowd take turns throwing rocks at the target, before Lester eventually manages to hit the target, releasing the boulder and causing it to crush Beverly to death. Meanwhile, Tom and Terry attempt to sneak out of the hotel, but Harper sees them and gives chase. They run through a nearby swamp, where Harper gets stuck in a pool of
quicksand and apparently sinks to his death. Eventually, Tom and Terry manage to locate their car and escape the town, as Mayor Buckman deems the centennial a success, and declares the celebration over. Tom and Terry make it to a police station and tell the sheriff about what happened. The couple returns to Pleasant Valley with the police chief, only to find that the town has mysteriously vanished. The chief becomes skeptical of their claims, but then recalls a local rumor, which claims that the
vengeful spirits of those killed in the 1865 massacre still haunt the area where the town once stood. The film ends with the
ghosts of Rufus, Lester and Harper heading towards the woods and disappearing, while looking forward to the next centennial hosted in 2065. == Cast ==