Following industry consultation an 'app store' model using an innovative approach to Framework Contract was developed by Ren Reynolds under the leadership of SRO Chris Chant as a Cabinet Office Efficiency and Reform Group project. This new approach allowed for direct award based on catalogue searches rather than competition and rested on the idea of fixed service offers and pricing. The
UK Government initiated the G-Cloud programme to deliver computing based capability (from fundamental resources such as storage and processing to full-fledged applications) using
cloud computing. After plans were announced in March 2011, the government aimed to shift 50% of new government IT spending to cloud based services by 2015 and diversify the supplier base to give greater opportunity to
small and medium-sized enterprises (SMEs). As part of the focus on SMEs,
Stephen Allott, a British business executive and founder of the
Cambridge Computer Lab Ring, was appointed the first
Crown Representative for SMEs. Within the
Cabinet Office Allott oversaw widespread procurement reform which included removing Pre-Qualification Questionnaires for below threshold procurements, establishing a Contracts Finder website, as well as embedding the G-Cloud programme. In 2015, Allott moved to G-Cloud to promote its adoption among civil servants. G-Cloud established framework agreements with service providers; and listed those services on a publicly accessible portal known as the Digital Marketplace. The "cloud first" approach to IT, mandated that the central government purchases IT services through the cloud unless it can be proven that an alternative is more cost effective. The service began in 2012, and had several calls for contracts. By May 2013 there were over 700 suppliers—over 80% of which were
small and medium-sized enterprises. In June 2013 G-Cloud moved to become part of
Government Digital Service (GDS) and is now run by the
Crown Commercial Service. == Structure ==