Box office Under the Cherry Moon did not gain any breakout audience, despite much pre-publicity including a special
MTV premiere in
Sheridan, Wyoming. It was held there after fan Lisa Barber won a contest to have the film shown in her hometown. The film earned $3,150,924 in its opening weekend from 976 venues, ranking #11 at the domestic box office (according to the
Daily Variety chart), and the fourth-highest among the weekend's new releases. At the end of its run, the film's final domestic gross was $10,090,429.
Initial critical response At time of release, the film received generally negative reviews from critics.
Siskel & Ebert gave the film "Two Thumbs Down" on their review show, later including it on their "Worst of 1986" list, with
Roger Ebert commenting that "the film achieves a nice glossy black and white look and then never figures out what to do with it," adding that, perhaps, Prince was "attempting to combine an old
Fred Astaire film with a perfume commercial." Walter Goodman in the
Daily Times-Advocate called the screenplay "an adolescent's notion of sophisticated badinage." Trevor Dann in
The Sunday Telegraph said Prince was "out of his depth as an actor, though too arrogant, one suspects, to understand why." Kevin Lally in the
Courier-News called the film one of the worst of the year, "the kind of embarrassment that makes your mouth gape", adding that viewing Nice in black and white was akin to watching
Lawrence of Arabia on a
Sony Watchman. Richard Freedman in
The Jersey Journal said the film was only for the audience who wanted to see "98 minutes of Prince pouting and primping." Tom Sabulis in the
Evening Express conceded the film had "(successfully) evoked an aura of nostalgia for the Hollywood movies of the 1940s... in glorious black and white", but concluded it was an "illogical, confusing and formless mish-mash" and "an annoying exercise in narcissism." Kelly Scott reviewed the film negatively but said it had some positive "disarmingly amateurish" elements, comparing the overall aesthetic to
Marx Brothers films about the "mindless rich", and romances starring
Ginger Rogers and Fred Astaire. One dissenting perspective came from
Joe Baltake, who considered
Under the Cherry Moon "the boldest, most unique film of the summer" with a "timelessness, a feeling of being out-of-place with itself, that is hugely affecting." He also compared Prince and Benton's dynamic to that of
Marilyn Monroe and
Jane Russell in
Gentlemen Prefer Blondes. Baltake went on:
Twenty-first century views and re-evaluation On
Rotten Tomatoes, the film holds an approval rating of 38% based on 40 reviews, with an average rating of 4.5/10. The site's consensus states: "
Under the Cherry Moon may satisfy the most rabid Prince fans, but everyone else will be better served with this vanity project's far superior soundtrack." Prince reflected on the film somewhat negatively in a 1990 interview with
Rolling Stone discussing his upcoming movie
Graffiti Bridge, stating: "I don’t regret anything about
Under the Cherry Moon. I learned that I can’t direct what I didn’t write." However, following Prince's death in 2016, several critics reappraised
Under the Cherry Moon in a more positive light. Peter Sobczynski, writing for Roger Ebert's website, declared it "an offbeat gem" and compared it to
Marcel L'Herbier's 1924 film ''
L'Inhumaine. Blake Goble, writing for Consequence, deemed the film a "cult classic... that unexpectedly endures" and compared it to Casablanca and The Third Man. Mark Asch in Brooklyn Magazine'' declared the film "an inspired, delightful piece of cinema, cloudcuckooland escapism, a luxuriant, swishy appropriation of Golden Age dreaminess with a dollop of wide-eyed 80s consumerist wonderment and mystical messianic streak, and very much of a piece with Prince's genius."
Alexandra Heller-Nicholas, writing for
SBS On Demand, called the film "a cinematic manifestation of Prince's impish smile come to life, played out on screen in 100 glorious (but not always coherent) minutes", comparing it to
Frederico Fellini's
8½.
Nancy Jo Sales, writing for
Air Mail, compared the film to
It Happened One Night and
My Man Godfrey, declaring it "a riff on the sort of frothy
screwball comedies directed by
Ernst Lubitsch and
Preston Sturges (turning) the screwball-comedy paradigm on its head—starting by casting a gender-bending, self-styled sexy motherfucker who happens to be Black as its romantic lead." Sobczynski, Goble, Asch and Sales all suggested that the film's initial negative critical reception may have been due to audiences expecting something more similar to
Purple Rain. In another positive review from 2016, Jason Bailey in
Flavorwire opined that film critics in 1986 "(did not seem) to understand that it's a silly film, purposefully so, and tried to use their prose to laugh at the film, as if Prince weren't laughing way ahead of them. He was telling the joke."
Home media Under the Cherry Moon was first released on
DVD on February 8, 2005. The film was released on
Blu-ray for the first time on October 4, 2016, separately in a purple case and as part of the Prince Movie Collection.
Accolades ==Notes==