Shah began her career with character roles, including the serial
Bashar Momin in 2014, the drama serial
Duaa (2015) in which she played the title character, and
Alif Allah Aur Insaan (2017) in the role of a beggar turned
courtesan. She was cast in
Jawad Bashir's
Teri Meri Love Story in which she played the leading character Eesha, but the film was halted post-production and the official release never happened. She also starred in the first online Pakistani comedy film
Oye Kuch Kar Guzar by D-juice Pakistan. She then appeared as a guest in the film
Punjab Nahi Jaungi in 2017. She has been the brand ambassador for the fashion label
Nickie Nina, and has done campaigns for various lawn brands such as Jahanara. In June 2017 she wrote on Facebook criticizing what she said was the trend of various
talk shows using
Ramadan to cash in on television rating points. == Personal life ==