Vegan Outreach

As members of the animal rights community of Cincinnati, Matt Ball and Jack Norris spent the winter of 1990–1991 holding fur protests outside cultural events. Their focus turned to vegetarianism in 1992, and the Animal Rights Community of Cincinnati funded the printing and distribution of 10,000 pro-vegetarian flyers titled Vegetarianism. In June 1993, Norris and Ball organized a three-day "Fast for Farm Animals" in front of a Cincinnati slaughterhouse; twelve activists took part. On the last day of the fast, some of the protesters took a large banner reading "Stop Eating Animals" to the University of Cincinnati campus. Following this event, Ball and Norris formed Animal Liberation Action (ALA) and started a campaign of holding "Stop Eating Animals" banners on street corners. In 1994, ALA developed a booklet called And Justice For All. It promoted a vegan diet, focusing on the abuse of the animals involved. In 1995, ALA's name was officially changed to Vegan Outreach. == Programs ==

College Outreach Vegan Outreach is best known for its massive outreach program of leafleting on college campuses. At its peak, they were handing out booklets to over 1 million students at 1,000 schools per semester. In 2025, staff and volunteers began leafleting college campuses again. 10 Weeks to Vegan Based on research showing that veg challenges are highly effective ways to facilitate change, Vegan Outreach created 10 Weeks to Vegan, a series to help people go vegan, providing resources, recipes, nutrition information, and personal support. Over 1.5 million people have signed up for 10 Weeks to Vegan since its launch in 2019. Vegan Chef Challenges In 2022, Vegan Outreach reignited its Vegan Chef Challenge program. These are month-long events showcasing new vegan menu items at local non-vegan restaurants. The dining public is encouraged to vote for their favorite dishes. The challenges create a buzz about vegan food and receive local media attention. Green Tuesday Vegan Outreach India has a Green Tuesday Initiative campaign that works with institutions to add vegan options and decrease their animal product usage. Food-Planet-Health Food Planet Health: Talks for Future is a campaign by Vegan Outreach educating the youth in India about the impact of our dietary choices on animals, health, and the environment through in-person and webinar awareness sessions. ==See also==