'', 1927. It is identified as "Red devil cake." It is unknown where the red velvet cake originated, although its popularity in the
Southern United States dates to the early 20th century. Recipes for "velvet" cakes, so called because of the fineness of their crumb texture, date to the 19th century but include a variety of types of cake, including
shortcakes and
pancakes, whose recipes included ingredients such as
almond flour,
cocoa powder or
corn starch to soften the
wheat flour proteins and make finer-textured cakes. At the time,
brown sugar, which was also called
red sugar, was more readily and cheaply available than
white sugar, and may have turned the cakes "vaguely reddish," according to pastry chef and food writer
Stella Parks. During
World War I and the
Great Depression, cakes made with
beetroot were red, while chocolate cakes made with beetroot were burgundy-colored. Their recipe thereafter became known throughout the country. In the late 20th century, the cake regained popularity as a result of the 1989 film
Steel Magnolias, which featured the cake in a scene. By 2000, red velvet cakes were experiencing widespread popularity. However, with most recipes including chocolate, food writer Stephen Schmidt described their appearance as "often more ruddy than truly red." In Canada, the cake was popular in the 1940s and 1950s. It was featured at restaurants inside
Eaton's department store in Toronto and was widely attributed as a favorite of
Flora Eaton. The
Lunch with Lady Eaton cookbook refers to it as an "exclusive sweet recipe of Eaton's." The Waldorf-Astoria also claims to have created the cake. ==Ingredients and preparation==