While not as well known as Spanish or some other European languages, Vietnamese maintains a presence in some aspects of public life. In the media and creative arts, it is mainly used among the Vietnamese American community. It also has a small presence in commerce and administration. Most
DMVs provide Vietnamese-language driving instructions, and some states even allow the test to be partly taken in Vietnamese. Vietnamese is an elective subject in many colleges and universities, and is seen less often in high schools. Early newspapers focused on local news for Vietnamese Americans; later they expanded to serving other readers.
Người Việt has an English edition for Vietnamese Americans born in the US. Besides these publications, other publications in many other languages are also in circulation in the Vietnamese American community.
Radio Saigon Houston was cited as helping to attract Vietnamese people from California to resettle in Houston when they hear its programming rebroadcast in California. Television stations include
Saigon Broadcasting Television Network (SBTN) heardquartered in
Garden Grove, the first Vietnamese-language TV station broadcasting 24 hours a day via cable and satellite nationwide since 2002. SBTN attracts a wide variety of audience in its diverse programming, including news, theatrical films, drama, documentaries, variety shows, talk shows, and children's shows. Besides SBTN, there is also VietFace TV owned by
Thúy Nga Productions, also broadcasting 24 hours a day in Orange County and nationwide via
DirecTV; These and other networks are broadcast over the air on
digital subchannels of television stations in large cities, such as
KSCZ-LD in San Jose. Outside of California, Viet-Nam Public Television (VPTV) headquartered in
Falls Church, Virginia serve the Washington, DC area. Some localities also have Vietnamese language programming on
public access television.
VTV4, the
international broadcasting arm of the Vietnamese state-owned
Vietnam Television, was once broadcast via satellite in the US, but was deemed "boring"; its main audience consists of international students or recent immigrants from Vietnam. VTV4 stopped broadcasting via satellite since 2018. During the
COVID-19 pandemic and the
2020 elections,
fake news became an issue in the Vietnamese-speaking community, especially among the elderly who are not well-versed in English and do not consume mainstream media. In response to the proliferation of fake news, some younger Vietnamese Americans who are fluent in both English and Vietnamese formed groups with the aim to challenge the fake news and bring accurate news in Vietnamese to the community, including
Viet Fact Check, VietCOVID.org, and
The Intepreter.
Arts and literature After 1975, many artists, writers, and intellectuals from South Vietnam left the reunified country under communist rule and moved to the US. In the beginning, Vietnamese-language literature published in the US revolved around themes of nostalgia for the past, the feeling of guilt for those who stayed, and exile. The early writers criticized American values such as material pursuit as well as social and moral values. With the arrival of
Vietnamese boat people since 1977, Vietnamese literature in the US changed themes to wrath and agony; these new writers left Vietnam with a clear ideological purpose: to seek freedom and to tell the world about the "Vietnam in blood and tears". These themes are not only manifested in literature; in music and art the boat people composed works full of misery and anger. Hundreds of magazines and newspapers and books were published in Vietnamese with the aim to alert the world about the ordeal of the boat people. In contrast to the nostalgic works of earlier writers, the works of boat people authors paint a picture of Communist Vietnam as hell on earth full of human misery and agony. In the beginning, Vietnamese Americans watch dubbed Hong Kong and Taiwanese films via VHS for their entertainment needs. Starting from the 1980s and 1990s, the variety show
Paris by Night by
Thúy Nga Productions became a connecting bridge between the various Vietnamese communities around the world. With the changing tastes of the audience as they assimilate into American society, later programs shifted themes away from politics and towards contemporary American culture. Genres of Vietnamese music performed in the US include
folk music,
cải lương,
đờn ca tài tử,
pop, etc. Because most Vietnamese people in the United States came from the South, these genres originated from southern Vietnam. Cải lương composers continue to create new works, while mobile theatrical troupes perform nationwide. In larger Vietnamese communities, pop music predominates. Additionally, many Vietnamese American authors achieved success in the mainstream American literary scene, primarily with English-language works describing the experience of Vietnamese people in the United States. They include
Viet Thanh Nguyen who received the
Pulitzer Prize for Fiction, the poet
Ocean Vuong who received the
MacArthur Fellowship, journalist
Andrew Lam, writer
Le Ly Hayslip, and cartoonist
Trung Le Nguyen. Although their works were written in English, the authors include in them some Vietnamese vocabulary and cite the influence of their native language in their diction and syntax.
Commerce branch with a welcome greeting in Vietnamese In
Little Saigon,
Orange County, California, Vietnamese is ubiquitous: it can be found in signage in front of offices, stores, cemeteries, on billboards advertising companies such as
Toyota and
McDonald's, and even on
bus advertising. Many stores and offices in the area serve a primarily Vietnamese clientele, so they use Vietnamese. In a survey among the Vietnamese American community in the Greater Los Angeles area, more than 50% of first-generation immigrants indicate that they use Vietnamese in their place of work, while the proportions for the 1.5 and 2nd generation are 25–30% and 50%, respectively. Vietnamese people have a large presence in the
nail salon industry in the US. In 1987, there were 3,900 Vietnamese
nail technicians; this increased to 39,600 in 2002. Vietnamese people account for about 40% of those in this profession nationwide. In California, they account for about 59–80% of workers, and applicants can take tests in Vietnamese to receive their license. In cities with a large presence of Vietnamese people, there are also classes teaching this profession to newly arrived immigrants. In a survey in 2007 among Vietnamese-owned nail salons, 70% of technicians prefer to read publications in Vietnamese. The existence of a large support network in the Vietnamese language for nail technicians in turns attract even more Vietnamese people into this profession. At many locales in the US, Vietnamese American small business owners form Vietnamese American Chambers of Commerce to support each other and provide training for companies seeking to conduct business in Vietnam. In
San Jose, the Silicon Valley Small Business Development Center opened an office to serve local Vietnamese-speaking small business owners with resources in Vietnamese to help them navigate bureaucracy, new technologies and market expansion.
Government and politics As one of the largest immigrant languages, Vietnamese is used in government, especially in areas related to immigration. In the federal government, since
2000 Vietnamese has been one of six languages used in forms people can fill in for the census. The
Voting Rights Act of 1965, amended in 2006, requires that state and local governments provide voting material to assist voters who speak minority languages if they are more than 5% of the voting population in a voting district, or if there are more than 10,000 citizens of voting age who do not have the English skills necessary to participate in the voting process. Accordingly, as of 2021 there are 12 voting areas nationwide where Vietnamese-language voting materials must be made available (including six counties in California, a town in
Massachusetts, three counties in
Texas, a county in
Virginia and a county in
Washington). Additionally, many federal agencies also provide materials in Vietnamese to serve people who are not proficient in English, such as the
Internal Revenue Service. At the state level, most
departments of motor vehicles provide informational literature in Vietnamese and some offer part of the driving test in Vietnamese. At the local level, many areas with a large presence of Vietnamese people have programs providing assistance in Vietnamese. In San Jose, the Vietnamese American Service Center (VASC) was inaugurated in 2022 aiming to provide health and social services to more than 220,000 Vietnamese people in Santa Clara County. Some local agencies do not have Vietnamese language translations available but have personnel to translate when needed, such as via phone. Politicians in California have sparred over
campaign advertising airtime on Vietnamese-language radio and television programs. == Education ==