Clemens Jr., Franklin and George would work in the hardware store operations on and off for the better part of their lives. Bernard attended the
Massachusetts Institute of Technology and the Polytechnic Institute of Hanover, Germany. He would become a noted architect (Vonnegut & Bohn Architects and later, Vonnegut, Bohn & Mueller Architects). The popular author
Kurt Vonnegut was Bernard's grandson. In 1908, Franklin "Frank" Vonnegut (third son) took over as the company's president, continuing to work in the business for the rest of his life; In 1906, Richard E. Kremp was referred to The Vonnegut Hardware Co by Central (Indiana) Business College. Vonnegut offered Kremp the position of stenographer and bookkeeper in the Accounts Payable Department. Thus began his 54-year association with the company. Kremp was named office manager in 1922, elected treasurer in 1931, general manager in 1932, and president of the company In 1943. He was later elected chairman of board, holding this position until his retirement in February 1961. He was described as being a generous, approachable and respectable man who led by example. Richard E. Kremp died on September 15, 1961. Vonnegut Hardware Company retail stores were a popular and trusted shopping destination. With the advancement of time, Vonnegut changed its inventory to meet the needs of a growing populace. Vonnegut sold quality hardware, housewares, sporting goods, radios, watches, toys, yard supplies, gardening tools, sportswear, and much more. The downtown store also sold firearms, a full line of photography equipment, fireplace fixtures and other specialty items. Through the Vonnegut catalog one could order from even a wider array of items. Vonnegut customers developed the catch phrase, "''You Can Get It All At Vonnegut's''", and the company often used it in its advertising. When Carl Prinzler started his illustrious career at Vonnegut in 1886, he recalls a total work force of under twelve employees. From time to time Vonnegut bought out other hardware stores in the Indianapolis market. He purchased the Francke Hardware Company in 1910. In 1925, Vonnegut Hardware purchased the Lilly Hardware Company (34 new Vonnegut employees). Vonnegut purchased the Fountain Square Hardware Store from Alfred Obergfell in 1931. The Fountain Square store, located at 1116 Prospect Street, continued to operate under The Vonnegut Hardware Company name. Alfred's son, Robert Obergfell, managed the store as an employee of Vonnegut. Under Kremp's leadership, Vonnegut pioneered the concept of "neighborhood selling" by branching out from the downtown Indianapolis flagship store. In the year of 1930, Vonnegut opened its first, full-line neighborhood shopping location in Irvington, approximately five and a half miles due east of the center of downtown Indianapolis. Within a few years, Vonnegut had 12 such neighborhood shopping stores within Marion County. Within its downtown and neighborhood shopping stores, employees often conducted public training on topics such as woodworking, plumbing, hobbies and home repair. Oftentimes, manufacturer representatives would conduct presentations in the Vonnegut stores showing Vonnegut customers how best to use their products. Vonnegut Hardware Co was a regular exhibitor at trade and public shows, such as the Indiana Retail Hardware Association convention, the Indianapolis Sports, Vacation and Boat Show and the Indianapolis Home Show. Vonnegut was also a pioneer in offering customers various credit options such as 30-day accounts, charge plates, weekly or monthly payment terms and budget accounts. In 1940, Vonnegut constructed a new multi-purpose building at 402 West Maryland Street. Designed by the Indianapolis architectural firm of Vonnegut, Bohn and Mueller, this modern, six-story building contained 350,000 square feet and was built at an approximate cost of $500,000. 402 West Maryland was designed primarily for the mill supply and industrial supply divisions. Mill supply, paint jobbing and other services would move from 120 East Washington Street to the Maryland Street building. Much of the space was devoted to the manufacture and assembly of the Von Duprin Safe Exit Device. This building served as a general warehouse, and housed the commercial and industrial sale staff. This was also the site of administrative offices, an auditorium and an employee cafeteria. Vonnegut held to a standard of practice that commercial product orders received by 11 am would be fulfilled by 1 pm on the same day. By 1950, the Vonnegut mill supplies division covered all of Indiana and some of the adjoining territories in Ohio, Illinois, Michigan and Kentucky. In early December 1952, the downtown store on Washington Street suffered a 2-alarm fire during lunchtime hours. The fire was mostly contained to the fifth floor which was used as a warehouse for the storage of toys. At the height of the fire the water within the 50,000-gallon tank atop the building began to move and steam. The insured loss was said to be $215,000. No one was injured and the building was restored. In 1957, Vonnegut moved its downtown store to a new location at 18–20 N. Pennsylvania St., Indianapolis. With stores located throughout Marion County, Vonnegut Hardware Co was largely known in Indianapolis for the efforts of its retail division. While the retail division generally thrived after The
Great Depression, it provided only a small proportion of the firm's annual sales volume. Vonnegut worked directly with a large number of high quality manufactures who allowed Vonnegut to distribute its products. In turn, Vonnegut maintained a network of several hundred merchant dealers throughout Indiana. These independent retail hardware dealers sold Vonnegut supplied products to their local customers. Thus, Vonnegut supplied products were finding their way into homes and businesses all over Indiana. Vonnegut also maintained the wholesale trade of tools and supplies to contractors directly engaged in the construction trades. The Vonnegut mill supply and industrial supply divisions marketed tools, hardware and supplies directly to commercial clientele and industrial firms within the region. Among its larger industrial clients were:
ALCOA,
RCA Victor, Overmyer Mold Company, Lynch Corporation,
International Harvester, Cummins Engine and Arvin Industries, Perfect Circle Corporation,
Ball Brothers, Allison Division of
General Motors Corporation,
Union Carbide and Chemical Corporation, Guide Lamp, Delco Remy Divisions of General Motors Corporation, Delco Radio, and Delco Battery Divisions of General Motors Corporation. Through an extensive network of sales representatives, Vonnegut marketed the Von Duprin Safe Exit Device in every principal city in the United States. Von Duprin Safe Exit Devices were originally manufactured, polished and assembled in Indianapolis; however, in order to facilitate high demand and distribution, additional manufacturing sites were chosen in North Chicago and
Belleville, Ontario, Canada. Vonnegut's far-reaching network of sales representatives caused the Von Duprin Safe Exit Device to be installed in schools, auditoriums, churches, libraries, government buildings, theaters and other public and private buildings throughout the United States and other countries. Among the many thousands buildings that would feature the Von Duprin Safe Exit Device were The United Nations Building, the Statler Center and Hotel, and the Severin Hotel. Even prior to 1925, Von Duprin Safe Exit Devices were shipped to Japan, Australia and a few South American countries. Fred H. Johnson, a consultant to the wholesale hardware trade in Florida and a former executive officer with Marshall-Wells Company, Shapleigh Hardware Company, and the Lufkin Rule Company of Canada, served as the company's president and board member from 1961 to 1965. Johnson was a graduate of the
University of Toronto. == Dedicated Vonnegut employees ==