In May 2011, the company launched Voxer Walkie-Talkie on
IOS. By the end of the year, the app had reached #6 on the
iTunes App Store for
social networking apps in the United States. around its live voice service. The app also allows users to send text messages and photos and has a location feature that allows users to see the location of other users on a map. In an interview with TechCrunch, Gustaf Alstromer, the company's head of growth, explained that users in
Cleveland adopted the technology first, followed by users in other cities in the
Midwestern United States. The company attributes its viral success to
word of mouth and "a variety of best practices going for tracking clickthroughs, conversions, and overall usage, using third parties like
Mixpanel as well as its in-house systems." In a video interview with the
Wall Street Journal and
All Things Digital, Katis also claimed Voxer's widespread adoption was in part due to the company's cross platform roll out on iOS and Android. This cross platform functionality allows users on different
operating systems to communicate using the app which created a viral loop. As of April 2012, the company had 35 employees and was headquartered in
Dallas. Katis said that the next steps for Voxer are to continue to improve the app, roll out functionality on other platforms and to create an enterprise-level product with additional features and administrative rights that can be used for governments,
hospitals,
corporations and other large organizations. The lawsuit stated that during 2012 representatives of Voxer disclosed its patented technology to
Meta Platforms during discussions of a collaboration. Voxer stated that
Meta Platforms stopped the collaboration in 2013 and in 2015-2016 during the launch of Facebook live and Instagram live, misused their technology. A jury in a Texas federal court found that Meta infringed on two of Voxers patents, and ordered Meta to pay Voxer more than $174.5 million in royalty damages. ==Technology==