2004–2007: Early recordings and building an Internet following Way's father provided a
recording studio for Way to explore his musical ambitions. and in November that same year, Way posted on the music website
SoundClick. Following positive reviews on the site, he established accounts on
YouTube and
Myspace. In March 2007, he released his first independent album,
Unsigned and Still Major: Da Album Before Da Album.
2007–2011: Souljaboytellem.com, iSouljaBoyTellem, and The DeAndre Way " in February 2008.|alt= Also in March 2007, Way recorded "
Crank That (Soulja Boy)", followed by a low-budget video demonstrating the "Crank That" dance. On May 2, "Crank That" was released as a single; by month's end, it had received its first airplay, and Way met with
Mr. Collipark to sign a recording contract with his record label Collipark Music, which later entered a joint venture with
Interscope Records shortly after. On August 12, "Crank That" was used on the television series
Entourage, and on September 1 it topped the US
Billboard Hot 100 and
Hot RingMasters charts. During the
50th Annual Grammy Awards, "Crank That (Soulja Boy)" was nominated for
Best Rap Song, losing to
Kanye West's and
T-Pain's "
Good Life". Way's major label debut album,
Souljaboytellem.com, was released in the United States on October 2, peaking at number four on both the
Billboard 200 and
Top R&B/Hip-Hop Albums charts. The album was reportedly recorded using just the demo version of
FL Studio.
Souljaboytellem.com received a favorable review from
Allmusic Several reviewers credited Soulja Boy with spearheading a new trend in hip-hop, while speculating that he would be a
one-hit wonder. The follow-up to
Souljaboytellem.com,
iSouljaBoyTellem, was released on December 16, 2008, to negative critical reception. The first single from the album, "
Bird Walk", peaked at number 40 on the
Billboard Hot R&B/Hip-Hop Songs chart and the top 20 on the
Hot Rap Tracks chart. It was performed on
YouTube Live on November 22, 2008, with an introduction from
MC Hammer. "
Kiss Me Thru the Phone" (featuring
Sammie) followed, peaking at number three on the Hot 100 and number one on the Hot Rap Tracks charts.
Chris Brown was Way's first choice to sing the hook, but respectfully turned down the offer. Way then tried to do it on his own with
Auto-Tune but found it unacceptable. The song sold over 2 million digital copies in the U.S., becoming Way's second to reach two million downloads. On January 26, 2009, Way released the third single, "
Turn My Swag On". It topped the U.S. rap charts and peaked at number 19 on the
Billboard Hot 100. , it has sold more than 1 million digital downloads in the U.S. was intended to be his most personal and successful album thus far. He said he wished to collaborate with artists such as
Jay-Z,
Lil Wayne,
Kanye West and
Eminem. The album's lead single, "POW", was released in January 2009 but failed to garner success and was dubbed a promo single. On October 30, 2009, Way released three mixtapes:
Paranormal Activity,
Dat Piff and
Cortez. It was announced on February 18, 2010, that the first single from the album was going to be "All Black Everything", but the single was canceled and the track was put on another promotional mixtape,
Legendary. The album's title was changed to
Dre in an early 2010 commercial with a video snippet for "Do It Big" as the first single, but this was also canceled. The album title reverted to
The DeAndre Way in July 2010. On June 8, 2010, the album's official lead single was "
Pretty Boy Swag". It reached number 34 on the
Billboard Hot 100, number six on the Hot R&B/Hip-Hop Songs chart and number five on the Rap Songs chart. The album's second single was due to be "Digital", which was instead used on his promotional mixtape
Best Rapper. Then it was announced that "
Speakers Going Hammer" was going to be the second single, but "
Blowing Me Kisses" was released on August 31, 2010, as the second single instead. On October 13, Way performed "Pretty Boy Swag" and a snippet of "Speakers Going Hammer". On October 19, 2010, he released "Speakers Going Hammer" on iTunes; it peaked at number 48 on the
Billboard Hot R&B/Hip Hop Songs. Way backed out of the
Summerbeatz tour in Australia in November 2010, where he was to have performed alongside
Flo Rida,
Jay Sean and
Travie McCoy, in order to embark on his "Who They Want" tour in support of his upcoming album.
The DeAndre Way was released on November 30, 2010, and has so far sold only 70,000 copies, making it Way's lowest-selling album.
2011–2018: Mixtapes, EPs, independent albums, and Loyalty In 2011, Way released a series of mixtapes. The first, on January 22, was titled
Smooky and had cartoon cover art of Way doing a 360 on a bicycle. On March 17, Way released the mixtape
1UP which had cover art based on the
Naruto anime, with Way stating: "If I was in a video game, this mixtape would advance me to the next level with an extra life. Power up with the new offering." On April 20, Way released his mixtape
Juice with cover art based on the
film of the same name. Way said he would also release a mini-movie of his own to go along with the mixtape, and that he was headed to greatness with the mixtape. On July 15, Way released his mixtape titled
Bernaurd Arnault EP (Limited Edition). Then on August 1, Way released another ep mixtape titled
21: EP. On August 31, Way released the mixtape
The Last Crown, the cover of the mixtape is based on the artwork the
Flammarion Engraving. In September 2011, Way confirmed that he is working on a new album,
Promise, which would be released in October. Way also released the cover and title of his second independent album via Twitter, titled
Skate Boy, with a notice that it would be available in stores on November 1. On September 19, Way released the mixtape
Supreme. On October 30,
Skate Boy (Deluxe Edition) was released as a mixtape, rather than an album. On December 30, 2011, Way released another mixtape titled
Gold On Deck. In 2012, Way released additional mixtapes while his album continued to be delayed. On January 9, Way released a mixtape for the beginning of the year, titled
50/13, with the cover based on that of
ASAP Rocky's mixtape
Live. Love. ASAP. On January 24, Way released a collaboration mixtape with his artist Young L titled
Mario & Domo vs. the World with cover art based on the video game
Super Mario Bros. On March 23, Way released a mixtape titled
OBEY which featured the promotional single "Too Faded". On June 3, 2012, Way talked about his upcoming album
Promise and said he has released so many mixtapes in the last two years because he feels he has to put out a lot of music and be as creative as possible. On June 11, Way released another collaboration mixtape with rapper Vinny Chase titled
Double Cup City. On September 4, Way released the sequel mixtape
Juice II, in which Way returned to his old production style with the beginning lines "Soulja Boy Tell 'Em". It is Way's most-downloaded mixtape. His mixtape titled
Young & Flexin was released on November 6. On December 25, 2012, Way released
LOUD, which was his first mixtape distributed on iTunes. 2013 was marked by further album delays while Way's record deal expired, and he continued to release mixtapes. On February 22, Way released his first mixtape of the year, titled
Foreign. In March, it was rumored that Way was signing to
Cash Money Records after getting a face tattoo saying "Rich Gang" the same weekend he was seen with his manager and Cash Money artists
Birdman and
Bow Wow. This continued after he added "Rich Gang" or "YMCMB" to his social media platforms. Way had earlier reported that he was no longer with Interscope Records after his record deal ended in February. Way also announced that his album
Promise had been retitled
USA DRE. On March 15, he released the first single from the album, titled "Handsome". Following that, on March 25, he released the EP,
All Black. On April 24, Way released his mixtape
Foreign 2. Three days later, Way revealed the cover art to his next mixtape titled
King Soulja which was released on May 5. On May 26, Way released his second EP titled
Cuban Link. On June 13, Way announced another album title change, to
Life After Fame, and that it would be released to stores on July 30, 2013. On June 25, Way released his first single from the album titled "Ridin Round" to iTunes, but it was later dubbed a promotional single. On June 30, Way released
Life After Fame as a mixtape instead of an album. On September 24, Way released his mixtape titled
23. On November 30, Way released his mixtape
The King. On December 28, 2013, rapper/singer
Drake collaborated and remixed Way's intro track "We Made It" from his mixtape
The King. In 2014, Way continued work on his fourth studio album while collaborating with other artists and releasing additional mixtapes. On March 18, Way released his first mixtape of the year titled
King Soulja 2. On April 20, Way released his first
digital album Super Dope, featuring an appearance from rapper
Busta Rhymes. On May 19, Way produced, co-wrote and was featured on
Nicki Minaj's promotional single "
Yasss Bish", which received positive reviews from music critics. On June 8, Way announced that he was currently working on his new mixtape project
King Soulja 3, which would feature appearances from
Lil Wayne,
Drake,
Migos,
Young Thug and
Wiz Khalifa. On June 29, Way released
King Soulja 3 as his second digital album via iTunes, featuring appearances from
Gudda Gudda and Rich The Kid. On October 31, Way released his mixtape
Young Millionaire, featuring appearances from
Sean Kingston, Cap.1 and Rich The Kid. On November 17, Way announced via his Instagram that he had signed a new label deal with
Universal Music Group and also revealed the title, cover art and release date for his fourth studio album,
Loyalty, originally scheduled for release on December 2, 2014, but pushed back to February 3, 2015. In 2015, following the release of his fourth studio album,
Loyalty, Way released additional singles, mixtapes and a digital album. For this upcoming digital album,
King Soulja 4, Way released the single "Whippin My Wrist (Too Rich)" on February 27; it charted on the
Billboard Trending 140 at number 48. On May 16, Way released his mixtape
Swag The Mixtape featuring appearances from
Migos,
Peewee Longway,
Troy Ave, Johnny Cinco,
Chief Keef, Pack Strong, Paul Allen, Chella H, Calico Jonez and
Kyle Massey. On May 26, fellow Atlanta, Georgia artist
Rich The Kid announced that he and Way would be releasing a collaboration album titled
Get Rich. On June 3, via Twitter, Way revealed the title, cover art and release date to his upcoming fifth studio album,
Blessed, which was scheduled for release on July 28, 2015, but experienced several delays. On June 30, Way released a mixtape titled
25 The Movie. On July 17, Way released a new single titled "Actavis" featuring Migos, taken from his fourth digital album
King Soulja 4. On July 23, Way released his mixtape titled
M & M: Money and Music. On July 30, through his independent label Stacks on Deck Entertainment, Way released his fourth digital album,
King Soulja 4, featuring appearances from Migos, ReeseMoneyBagz, Dae Dot and Sean Kingston. On September 1, Way released the single "Diddy Bop". On September 24, Way released a single titled "Gratata" along with an accompanying music video. On September 28, Way released the mixtape
Plug Talk. On November 9, Way premiered a single titled "Make It Rain". On November 24, Way released a mixtape titled
S. Beezy. In 2016, Way released his fifth and sixth digital albums and various mixtapes, singles and videos. On January 14, he released the single "Drop The Top"; on January 24, he premiered its video. On January 24, he released the standalone single "Stephen Curry", named for the
NBA player, and on February 6, he released a video for the song. On February 10, he released another mixtape,
Finesse EP. On February 14, he released the mixtape
King Soulja 5, the fifth installment in his
King Soulja mixtape/album series. On March 15, through his independent label, he released his fifth digital album,
Stacks On Deck, featuring Agoff, King Reefa, Lil Yachty and Rich The Kid. On May 12, he released the single "Day One". On June 9, through his label Stacks on Deck Entertainment, he released his sixth digital album,
Better Late Than Never, featuring
Lil Twist and Lil Yachty. On July 23, he released the single "Rockstar". On July 31, he released the mixtape
Rockstar. On August 23, he released the sequel mixtape
S. Beezy 2. On September 14, he released the single "Max Payne". On September 24, he released the single "Hit Them Folks". On September 26, he released the single "I'm Up Now" featuring
Chief Keef. On September 29, he released the mixtape
King Soulja 6, the sixth installment in his
King Soulja mixtape/album series. On October 25, 2016, Way and Bow Wow released a joint retail mixtape,
Ignorant Shit.
2018–present: Breakfast Club interview and How Can You Blame Me? In late 2018, Way went on Instagram Live and responded to fan comments suggesting Tyga had the biggest comeback of any artist in 2018. Way angrily claimed he had had the biggest comeback, with a snippet of the video going viral that same day. Later in early 2019, Way made an appearance on the radio show
The Breakfast Club, where he defended his statements. A snippet of Way responding to a question about fellow musician
Drake became a viral meme following the interview. Way continued to release singles and two mix-tapes throughout 2019, releasing the first mix-tape,
Fuego, on January 10, and the second mix-tape,
Tell Ya, on March 25. Way announced on January 18, 2019, he was working on his fifth studio album titled
How Can You Blame Me?, (originally titled
Blessed), with the album set to be released on July 28. The album was delayed for unknown reasons following Way's 2019 incarceration. On July 28, 2020, following his rising success as a
Twitch streamer, Way released the mixtape
King Soulja 9, followed by several singles throughout 2020. In late November 2020, Way released the mixtape
Swag 3, and continued to release several singles such as
Pandemic and
CEO at the start of 2021. On February 1, 2021, Way released the mixtape
Soulja World, which features frequent collaborator
Lil B. In April 2021, Soulja Boy signed a record deal with
Virgin Music. In 2021, Way publicly feuded with rapper
Kanye West after his recorded verse was removed from the song "Remote Control" from West's album
Donda without prior notice. West later apologised and the pair reconciled. In February 2022, Way appeared as a featured artist on West's album
Donda 2. Behind-the-scenes footage later showed Way recording his verse at his home studio with producer Starquake shortly before the album's live performance in Miami. Way performed at an event hosted by
David Sacks celebrating the
second inauguration of Donald Trump in January 2025, which sparked some backlash from the
left-wing. Way defended his decision to perform at the event, stating that the Trump administration reached out to him and offered him money to perform, while
Joe Biden and
Kamala Harris did not. He further argued: "Trump wasn't even there. It wasn't even a Trump event. It was the Crypto Ball for crypto. And I'll go again." He would later admit he was "misled by the political nature of the event," according to
Newsweek. ==Musical style==