The incident caused some local alarm, with hundreds of worried viewers flooding Southern Television with telephone calls after the intrusion. In the next day's Sunday newspapers, the IBA announced the broadcast was a hoax, confirming it was the first time such a hoax transmission had been made. Reports of the event carried worldwide, with numerous American newspapers picking up the story from
United Press International. Speaking on British commercial radio on 6 December 1977, Sir John Whitmore also questioned newspaper reporting of the incident, referring to a recording of the complete broadcast that appeared to exist at the time. The broadcast became a footnote in
ufology as some chose to accept the supposed "alien" broadcast at face value, questioning the explanation of a transmitter hijack. Within two days of the incident's report in the
London Times, a
letter to the editor published on 30 November 1977 asked, "[How] can the IBA — or anyone else — be sure that the broadcast was a hoax?" The editorial board of one American regional newspaper, the
Eugene, Oregon Register-Guard, commented, "Nobody seemed to consider that 'Asteron' may have been for real." By as early as 1985, the story had entered
urban folklore, with suggestions there had never been any explanation of the broadcast. A 1999 episode of children's television series ''
It's a Mystery'', coincidentally produced by one of Southern's successors,
Meridian Broadcasting, re-enacted the incident with faux news reports and viewers watching the incident play out at home. ==See also==