The K70 was developed to complement the
Ro 80, distinguished by its conventional piston engine rather than the Ro80's
Wankel rotary engine. NSU scheduled the press launch for March 1969, intending to present it to the wider public at the 1969
Geneva Motor Show. Prior to launch, rumors arose that Volkswagen would absorb cash strapped NSU. Even before the take over had been made public, the K70's future was threatened by management concerns that the K70 was too close in size and price to the recently launched
Audi 100. Plans for the K70 launch were deferred at the last minute, with rumors that Volkswagen removed the K70 from NSU's show stand on the eve of the
show. The NSU K70 was shown and advertised in
Automobil Revue's 1969 Geneva Show yearbook, published in March 1969, with a note in the addenda stating that the K70 "will not be built for the time being" and will not be shown. In total, 23 pre-series K70s with NSU badging were built. BMW may have also been relieved, as the NSU K70 would have competed directly with their recently introduced
2002. In reality, VW took over NSU, and during 1969 NSU was integrated with Auto Union, which Volkswagen had acquired from
Daimler Benz in 1964 — in turn creating the basis of modern-day
Audi. VW needed a new family sedan to replace the
Type 4 (Volkswagen 411 / 412), which itself had been intended as a move upmarket from
Type 1-based cars, but had met with little market success. Considering the K70, with its front wheel drive and modern styling, could transform its image, VW scrapped publicity material showing the K70 badged as an NSU, and just over a year later the sedan entered production at Volkswagen's new
Salzgitter plant, rather than at NSU's
Neckarsulm plant. Branded as a Volkswagen, production K70s arrived in August 1970, with export production soon following. A launch date for the wagon/estate version, which would have competed directly against the Volkswagen 411/412 Variant, was delayed indefinitely. ==Versions==