Watson was born in
Oakhurst, Texas. He received a bachelor's degree in
economics and an
M.B.A. from
Baylor University, which he initially attended on a music scholarship. Watson entered the
United States Marine Corps during
World War II and saw action in the
Pacific campaign during the later stage of the war. He began working for Johnson during the 1948 primary campaign for the Democratic nomination to run for the
United States Senate. At that time, there was no noteworthy
Republican Party in Texas, so the primary would effectively decide the election. Watson continued being active in local politics as a "Johnson Man," rising to become the head of the
Democratic Party in Texas. In 1960, he both helped organize the Kennedy/Johnson campaign in Texas while also working directly for Johnson as an aide while campaigning across the United States. During Johnson's years as both a senator as well as
vice president, he repeatedly asked Watson to join his staff, but Watson declined, preferring the freedom of remaining an independent adviser to LBJ, rather than an employee. Johnson called upon Watson to help organize the
1964 Democratic Convention in
Atlantic City, New Jersey. Watson found it necessary to remove many Kennedy family loyalists from the convention staff, as he became convinced that they were working to either force Johnson to accept
Robert F. Kennedy as his running mate, or else stampede the delegates to have RFK nominated for the presidency instead of Johnson. Watson became the
White House Chief of Staff in all but name as
White House Appointments Secretary to Johnson in 1965, helping to coordinate passage of much of the
Great Society domestic agenda. In this position, his workday frequently began shortly after 6:00 in the morning, and he routinely didn't return home for the day until midnight or later; even during his off hours, he remained on call, and quite often found himself back at his desk in the White House on Sundays in order to deal with sudden issues. He was appointed Postmaster General in 1968, and was the last surviving cabinet-level Postmaster General at the time of his death. After the end of the Johnson administration in 1969, Watson became an official with
Armand Hammer's
Occidental Petroleum, working with
Armand Hammer. He had been offered the U.S. ambassadorship to
Australia by
Richard Nixon, but declined so as to be able to spend more time with his family. Watson delivered a
eulogy at Johnson's
state funeral in January 1973, emphasizing Johnson's unswerving dedication to the betterment of America. Watson served as the president of Dallas Baptist College (now
Dallas Baptist University) from 1979 to 1987. Watson died on November 26, 2017, at the age of 93. He was buried at the
Texas State Cemetery. ==In popular culture==