MarketW Motors
Company Profile

W Motors

W Motors is an Emirati sports car manufacturing company based in Dubai that develops high-performance luxury sports cars. The company's activities include automotive design, research and development, as well as vehicle engineering and manufacture.

History
Development of the W Motors brand took seven years. Initial investment topped US$13 million, W Motors launched its first prototype model, the Lykan HyperSport, at the Qatar International Motor Show in January 2013. Shortly thereafter, the company moved its headquarters to Dubai, in the United Arab Emirates (UAE). Also in 2013, Universal Studios ordered twelve Lykan HyperSport stunt cars to appear in the film Furious 7, though the vehicles seen on screen were driveable stunt models rather than production vehicles. The Lykan HyperSport's first pre-production model debuted at the Dubai International Motor Show on 5 October 2013. in the United Arab Emirates; the Historical, Vintage, and Classical Cars Museum in Kuwait; and Cohen&Cunil in Marbella, Spain. The road-ready model of Lykan HyperSport premiered at Top Marques Monaco in April 2014. W Motors had a three-person automotive design team as of 2012, all graduates of the transportation design degree program at Coventry University. It operates several facilities in Europe, with its main production facility in Turin, Italy, and the University of Tokyo in the technical field, and Franck Muller Watches and Quintessentially Lifestyle Concierge Services in the luxury field. The plant was expected to make over 200 cars per year by 2017, when production of the sedan and SUV lines were intended to begin. It would have been the first automotive manufacturing facility in the region with on-site R&D, and was intended to include a test track. The company also revealed in September 2017 that the Fenyr SuperSport's road-legal model would debut in November of the same year, along with the opening of a new showroom in City Walk 2. They also teased a new model, planned to be revealed in 2018, which would be priced around US$500,000 and will compete with the likes of the Lamborghini Aventador SV or the Ferrari F12. The company claims to have sold all seven of the Lykan HyperSport units, and has confirmed that the 10-unit Fenyr SuperSport Launch Edition series has sold out (five to a Japanese businessman). On 17 November 2019, British racing driver Oliver Webb was announced as a W Motors Brand Ambassador and took part in the company's first track experience two days later. He will drive at W Motors events and assist in the development of their upcoming car. At the same time of the announcement, W Motors confirmed the first 9 Fenyr SuperSport Launch Editions had been delivered, and batch of approximately 60 cars was in production. In February 2020, Ralph Debbas announced the company would produce an electric supercar. ==Models==
Models
W Motors has produced three vehicles independently, three vehicles in partnership with ICONIQ Motors, and has planned and announced a variety of others. Produced/In production Lykan HyperSport The Lykan HyperSport is powered by a flat 6-cylinder twin-turbo mid-rear engine, developing and of torque, claiming 0 to in 2.8 seconds with a maximum speed of . It features a holographic display with interactive motion and tactile interaction. LED headlights are made up of a titanium blade encrusted with diamonds and the taillights with sapphires. A 24-hour concierge service is also available from Quintessentially. Fenyr SuperSport In 2013, W Motors announced it would manufacture a second line of supercars, that was later unveiled as the $1.4 million Fenyr SuperSport, named after Fenrir, a monstrous wolf in Norse mythology. This car, with production limited to 110 units total, focuses on high-performance and more discreet luxury details when compared to the Lykan HyperSport. The Fenyr SuperSport was being developed in concert with an eco-friendly racecar program fostered by Quimera, an electric-car manufacturer. The results of this partnership are unclear. Ghiath W Motors Special Project Divisions developed a prototype police vehicle for the Dubai government, originally referred to as Beast Patrol. The vehicle was renamed Ghiath by the Crown Prince of Dubai. Little is known regarding technical specifications of the vehicle. The first vehicle is currently in use by the Dubai Police, and is badged by the Safe City Group rather than W Motors. Productions with ICONIQ ICONIQ Model 7 W Motors’ first collaborative project with ICONIQ resulted in the Model 7, an upscale electric passenger van. MUSE An autonomous passenger vehicle known as MUSE, designed by W Motors, debuted at Auto Shanghai 2019. The concept was presented at the brand's showroom in February and claims level five automation. It will be produced in the UAE. Luxury Sedan An as-yet unnamed sedan model was scheduled to debut in 2016. An estimated 100 sedans per year will be produced, each costing approximately . The sedan's premiere was planned for the September 2015 Frankfurt Motor Show. It is unknown if this model will be produced. Electric supercar In February 2020, Debbas provided an interview with CNBC International to discuss W Motors' future electric supercar. Nicknamed 'Wolfie', the EV is expected to cost between and with a production run in excess of 500 units. The car should be able to travel 450 km on a single charge, with future developments pushing this past 1000 km. The car will be powered by four electric motors producing , powering the car's time in less than 2 seconds. The car will be fully developed and produced in the UAE at W Motors' new factory and will debut as a pre-production car by the end of 2020, with a production launch in early 2021. ==In media==
In media
The Lykan HyperSport originally gained much of its attention from its inclusion in the Fast & Furious franchise. Project CARS, a motorsport racing simulator video game developed by Slightly Mad Studios and distributed by Bandai Namco Games, released the Lykan HyperSport as its first downloadable content (DLC) vehicle in May 2015. As of 2016, the Lykan HyperSport has also been included in eleven other video games, including Driveclub, Forza Motorsport 6, Forza Horizon 3, and CSR Racing 2 in January 2016 as DLC. ==References==
tickerdossier.comtickerdossier.substack.com