2013-2015: Rock In early June 2014, W279AQ began testing its signal on the Crestwood FM Tower in Shrewsbury and began simulcasting
KLOU's HD2 sub-channel, which dropped its 50s/60s hits format and began
stunting with songs featuring the word "man" in the title. On June 16, the stunting shifted to a loop of
Rick Astley's "
Never Gonna Give You Up". Finally, on June 19, at 1:03 p.m., KLOU-HD2/W279AQ flipped to
Active Rock as "Louie 103-7".
2015-2017: Contemporary Christian On November 19, 2015, W279AQ/KLOU-HD2 began
stunting with
Christmas music. At Midnight on December 28, 2015, W279AQ/KLOU-HD2 flipped to contemporary Christian as "Up 103-7".
2017-2020: Urban AC On May 24, 2017, at 6 a.m., after playing "
No Man Is an Island" by
Tenth Avenue North, KLOU-HD2/W279AQ began stunting again, this time with songs featuring the word "magic" in the title. On May 26, 2017, at 10:37 a.m., W279AQ switched its primary feed to
KMJM-FM's HD2 sub-channel, and flipped to
Urban AC as "Majic 103.7", returning the heritage brand to the market for the first time since November 2014, when KMJM-FM flipped to
classic hip hop and rebranded as "The Beat" (another heritage brand in the St. Louis market). The first song on the newly revived "Majic" was "
Family Affair" by
Mary J. Blige. This is the fourth incarnation for the "Majic" branding in St. Louis, as it originated in 1979 on 107.7, then moved to 104.9 in 1997, and then to 100.3 in 2012 before the format was dropped two years later.
2020-present: All-News On July 17, 2020, at 10 a.m., the Urban AC format and “Majic” branding was moved back to
104.9 FM, displacing the
alternative-formatted “ALT 104.9.” On July 27, at Midnight,
KATZ-FM-HD2/W279AQ flipped to the
Black Information Network all-news service. ==References==