MarketWaldorf-Astoria (1893–1929)
Company Profile

Waldorf-Astoria (1893–1929)

The Waldorf-Astoria was a hotel on Fifth Avenue in Manhattan, New York City, built in 1893 and razed in 1929. It originated as two hotels, built side by side by feuding relatives, was expanded in 1897, and razed to make way for construction of the Empire State Building. Their successor, the current Waldorf Astoria New York, was built on Park Avenue in 1931.

History
18th century In 1799, John Thompson bought a tract of land roughly bounded by Madison Avenue, 36th Street, Sixth Avenue, and 33rd Street, immediately north of the Caspar Samler farm, for US$2400. 19th century In 1826, John Jacob Astor purchased Thompson's parcel, as well as one from Mary and John Murray who owned a farm on Murray Hill, in the area, which is now Madison Avenue to Lexington Avenue, between 34th and 38th streets. In 1827, William B. Astor, Sr. bought a half interest, including Fifth Avenue from 32nd to 35th streets, for $20,500. He built an unpretentious square red brick house on the southwest corner of 34th Street and Fifth Avenue, while John Jacob Astor erected a home at the northwest corner of 33rd Street. William Waldorf Astor, motivated in part by a dispute with his aunt Caroline Webster Schermerhorn Astor, built the Waldorf Hotel next door to her house, on the site of his father's mansion at the corner of Fifth Avenue and 33rd Street. After Astor's decision to leave the United States, he also decided to demolish his father's home and build a hotel on the property. When the 1870 Astor home was demolished, there was no idea that Astor would build a hotel on the property. Astor did not stay in his own hotel when visiting the U.S., preferring to stay elsewhere; he is known to have visited the Waldorf-Astoria only once. The hotel was built to the specifications of the founding proprietor George Boldt, who owned and operated The Bellevue-Stratford Hotel, an elite hotel in Philadelphia, with his wife, Louisa Augusta Kehrer Boldt (1860–1904). The original plans for the Waldorf were for a hotel with eleven stories; Louise believed that thirteen was a lucky number and persuaded her husband to add two floors to the construction. William Astor's construction of a hotel next to his aunt's house worsened his feud with her, but, with Boldt's assistance, John Astor persuaded his mother to move uptown. The Waldorf Hotel, named after the Astor family's ancestral hometown of Walldorf, Baden-Württemberg, Germany, was opened for business March 13, 1893. Early on, the Waldorf was regarded with mockery over its large number of bathrooms and was known briefly as "Boldt's Folly" after Boldt, or "Astor's Folly", with the general perception of the palatial hotel being that it had no place in New York. It appeared destined for failure. Wealthy New Yorkers were angry because they viewed the construction of the hotel as the ruination of a good neighborhood. Business travelers found it too expensive and too far uptown for their needs. Boldt decided that the hotel would host a benefit concert for St. Mary's Hospital for Children the day after its opening. The hospital was the favorite charity of those on the Social Register. Despite the rain the night of the ball, the ballroom filled with many of New York's First Families, who had paid $5.00 ($ in ) for the concert and dinner. Mrs. William K. Vanderbilt donated the services of the New York Symphony Orchestra led by Walter Damrosch to provide the music for the event. Even with a proper escort, women of the times generally did not venture into hotels, but those attending also toured the facilities. While Boldt made news by insisting the Waldorf's waiters be clean-shaven even though he wore a beard, his decision to hire young Oscar Tschirky was one of the key factors in the hotel's success. Oscar was personable, humble and very willing to tend to patrons' needs on an individual basis. Business soon picked up and the hotel earned $4.5 million ($ in ) in its first year, exorbitant for that period. By 1895, the Waldorf added a five-story addition. This brought the hotel's ballroom down to the main floor; the move brought many parties and dinners which were formerly held in private homes, into the Waldorf. Adjacent to the new ballroom was the Oak Room, where one could sit by large fireplaces where there were always logs on the hearth. In winter, waiters would offer patrons complimentary baked potatoes with butter. When a decision was made to build a second hotel next to the Waldorf, truce provisions were developed between the Astors which reserved some proprietary rights. The plan design used corridors to join the two buildings and there was even a bond provision for bricking up the corridors should the need arise. On November 1, 1897, Waldorf's cousin, John Jacob Astor IV, opened the 16 story Astoria Hotel on an adjacent site. The Astoria, named after Astoria, Oregon, which was founded by John Jacob Astor in 1811, stood on the site of William B. Astor's house, and was leased to Boldt. The cost of the two buildings, exclusive of the furnishings but including the land, was about $15 million ($ in ). The assessed value in 1897 was $12.125 million ($ in ) making it the next most valuable parcel on Fifth Avenue, after the B. Altman and Company Building site immediately northeast. The hotel became, according to author Sean Dennis Cashman, "a successful symbol of the opulence and achievement of the Astor family". 20th century The hotel faced stiff competition from the early 20th century, with a range of new hotels springing up in New York City such as the Hotel Astor (1904), perceived as a successor to the Waldorf-Astoria; The St. Regis (1904), built by John Jacob Astor IV as a companion to the Waldorf-Astoria; The Knickerbocker (1906); and the Savoy-Plaza Hotel (1927). By the 1920s, the hotel was becoming dated, and the elegant social life of New York had moved much farther north than 34th Street. The Astor family sold the hotel to the developers of the Empire State Building and closed the hotel on May 3, 1929; it was demolished soon afterward. ==Society==
Society
depicting the Bradley-Martin Ball held at the Waldorf-Astoria, February 10, 1897. , a founder of U.S. Steel committee hearing on the sinking of the RMS Titanic in 1912 From its inception, the Waldorf was considered a "must stay" hotel for foreign dignitaries. The viceroy of China, Li Hung-Chang stayed at the hotel in 1896 and feasted on 100-year-old eggs which he brought with him. Li also brought his own stoves, chefs and servants with him to prepare and serve his meals. Upon his departure from the Waldorf, he ordered a basket of roses to be sent to every female guest at the hotel, and was very generous in the gifts and gratuities he provided for the hotel's staff. In 1902, a lavish dinner was organized for Prince Henry of Prussia; in addition, the hotel built a private door on its 33rd Street side and installed a private elevator. The staff was also called upon to form a "bucket brigade" for the prince's bath when there was a problem with the plumbing in the royal suite. One early wealthy resident was Chicago businessman J. W. Gates, a Wall Street investor, who played poker at the hotel. He paid up to $50,000 a year to hire suites at the hotel, where he had his own private entrance and elevator. Grand Duchess Viktoria Feodorovna of Russia was invited by Waldorf president Lucius Bloomer to stay at the hotel in the 1920s. The Waldorf-Astoria gained significant renown for its fundraising dinners and balls, regularly attracting notables of the day such as Andrew Carnegie who became a fixture. Banquets were often held in the ballroom for esteemed figures and international royalty. On February 10, 1897, the Bradley-Martin Ball was an extravagant costume ball, organized by Cornelia Bradley-Martin, wife of Bradley Martin. On February 11, 1899, Oscar of the Waldorf hosted a lavish dinner reception which the New York Herald Tribune cited as the city's costliest dinner at the time. Some $250 ($ in ) was spent per guest, with bluepoint oysters, green turtle soup, lobster, ruddy duck and blue raspberries. Two months later, 120 sailors of the cruiser were given a banquet, during which the gallery was decorated with silk banners and flags. In 1899, a Pennsylvania newspaper reported that, at any one time, the hotel had $7 million ($ in ) worth of valuables locked in the safe, testament to the wealth of its guests. In 1909, banquets, attended by hundreds, were organized for Arctic explorer Frederick Cook in September and Elbert Henry Gary, a founder of US Steel, the following month. The hotel was also influential in advancing the status of women, who were admitted singly without escorts. Boldt's wife, Louise, was influential in evolving the idea of the grand urban hotel as a social center, particularly in making it appealing to women as a venue for social events, or just to be seen in the Peacock Alley. The combined hotel was the first to do away with a ladies-only parlor and provided women with a place to play billiards and table tennis. It was the first New York hotel to allocate an entire room for afternoon tea. The teas began in the Waldorf Garden with attendance eventually being so large, both the Empire Room and at times, the Rose Room, had to be opened during the hours of four and six pm to accommodate the number of guests. Men were admitted to the teas only if they were in the company of a woman. The United States Senate inquiry into the sinking of the Titanic was opened at the hotel on April 19, 1912, and continued there for some time in the Myrtle Room, before moving on to Washington, D.C. John Jacob Astor IV was one of the people who died when the Titanic sank. The Waldorf-Astoria Orchestra included several conductors over the years. In the early 1900s, it was under the direction of Carlo Curti, who spent his career between the United States and Mexico. Later he was replaced by Joseph Knecht, who was formerly assistant concertmaster of the Metropolitan Opera House. Consisting of fifty musicians, it was maintained by Boldt at an annual expense of $100,000. The orchestra performed regular Sunday night concerts in the grand ballroom. The Waldorf-Astoria Bar was a favorite haunt of many of the financial elite of the city from the hotel's inception in 1893, and colorful characters who adopted the venue such as Diamond Jim Brady, Buffalo Bill Cody and Bat Masterson. ==Architecture==
Architecture
On the exterior, the two and three lower stories in the respective buildings were of red sandstone, while the balance of the work to the roof-line was red brick and red terracotta. The building rested on solid rock and contained a fireproof steel frame. The first and second floors contained public spaces. The combined hotel, after merging in 1897, had 1,300 bedrooms and 178 bathrooms, making it the largest hotel in the world at the time. With a telephone in every room and first-class room service, the hotel featured numerous Turkish and Russian baths for the gentlemen of the day to relax in. Many of the floors were arranged as separate hotels to further the comfort of the guests. Each of these floors had its own team of assistants—clerks, maids, page boys, waiters—as well as telephone and dumbwaiter service, and refrigerators. The bedrooms and corridors were heated by direct radiation. The family included a stained glass picture of the town of Walldorf in the design of the hotel; it was located on the 33rd Street side over the main entrance to the South Palm Garden. Waldorf Hotel File:Gentlemen's Cafe Waldorf.jpg|Gentlemen's Cafe File:Marie Antoinette room Waldorf.jpg|The Marie Antoinette parlor File:Henry IV drawing room Waldorf.jpg|The Henry IV drawing room The Waldorf Hotel, built at a reported cost of about $5 million ($ in ), opened on March 13, 1893, at the corner of Fifth Avenue and 33rd Street, on the site where millionaire developer William Waldorf Astor had previously built his mansion. Empire in style, the Waldorf's restaurant featured feathered columns of dark-green marble, and the pilasters that were opposite were of mahogany, with ormolu work in the panels. The caps and bases of both columns and pilasters were gilded. This treatment occupied most of the wall space. The ceiling was divided by heavy beams running from column to column, and between these the flat space was divided into oval and other shaped panels with light mouldings. The color scheme was in tints of pale-green and cream. The panels of the ceiling were frescoed with figures in pinkish-red on a blue sky or field. The walls were principally mahogany and gold, with a little color in the comparatively small wall-spaces left between openings. Among the other rooms were the Turkish smoking room, with low divans and ancient Moorish armor, and the ballroom, in white and gold, with Louis XIV decorations. The Waldorf State Apartments, consisting of nine suites, were located on the second floor. The apartments, including the Henry IV Drawing Room, featured 16th and 17th century French and Italian antiques which Boldt and his wife had brought back from Europe. Francois V Bedroom was a reproduction of the room at the Palais de Fontainebleau, and over the years was occupied by the likes of Li Hung-Chang of China, Chowfa Maha Rajiravuth, Prince of Siam, and Albert of Saxe-Coburg. The apartments had their own music room and a banquet hall to seat 20, with a handsome china collection including 48 Sevres plates with European portraits. There were about 6,000 lights in the hotel, with as many as 1,000 small candelabra lamps mounted in specially designed fixtures. The electric fixtures were all furnished by the Archer & Pancoast Manufacturing Company, of New York. While the contract for the general installation work was carried out by the Edison Electric Illuminating Company, of New York, the actual work of wiring was done by the Eastern District of the General Electric Company. The building was wired throughout on the system of the Interior Conduit and Insulation Company. Astoria Hotel The Astoria Hotel, opened in 1897, was situated on the southwest corner of Fifth Avenue and 34th Street. Like the Waldorf, it was designed in the German Renaissance style by Henry J. Hardenbergh, the same architect who designed the Waldorf. With dimensions of , its height, from the floor of the sub-basement, which was below the street level, to the roof-line, was about , or about above the street-level. It was 16 stories in height, including the four stories in the roof. The building was constructed of stone, marble and brick, with a steel skeleton frame and modern fireproof interior construction, and was embellished with "French Second Empire Mansard-roofed towers with iron-work cresting as well as Austrian Baroque onion-domes over corners turrets". There were 25 public rooms and 550 guest rooms, with miles of corridors, vestibules and balls. The entrance featured a double set of plate glass doors to give protection in cold weather, and a U-shaped driveway for horse and carriages. File:Astoria main foyer.jpg|Astoria main foyer File:Astoria main office.jpg|Astoria main floor File:Astoria main ballroom as theater.jpg|The main ballroom as theater The main corridor was nicknamed "Peacock Alley" by the New York press. The corridor and foyer were treated with pilasters and columns of Sienna marble and a color scheme on the walls and ceilings of salmon-pink, with cream-color and pale-green. The capitals of the columns and pilasters were gilded of solid brass or lacquered. The main corridor ran the entire length of the building from east to west. To the left of it was the Astor Dining Room, fronting on Fifth Avenue, which measured . Great care was taken with it to faithfully reproduce the original dining room of the mansion, three floors above where the original dining room had stood, including all of the original dining room's paneling, carpeting, drapery and fireplace mantel; Italian Renaissance pilasters and columns, carved of marble from northern Russia. The panels of silk hangings were of rose pompadour, and a series of Charles Yardley Turner mural paintings filled arches and panels at the south end of the room. On the right of the main corridor was the Garden Court of Palms, , rising three stories to a dome-like roof of amber glass above the floor. This, too, was used as a dining room. It was decorated in the Italian style, finished in gray, terracotta and Pavonazzo marble. On the 34th Street side of the corridor was the cafe, , finished in English oak in the style of the German Renaissance, with Flemish decoration. The bar formed another room . On the first floor, at the head-of the east main staircase, was the Astor Gallery, , looking out on 34th Street. The gallery, with seven French windows reaching from floor to ceiling, opened onto a terrace over the entrance to the hotel. The interior was finished in the style of the Hôtel de Soubise, with a blue, gray and gold color scheme. There was a parquet floor, and on the south side, opposite the street windows, were other windows which opened into the main corridor on the second floor. The musicians' balcony, upheld by two caryatids, was at the east end. All the balcony railings were of gilded metal work. The mural paintings were notable: four panels, two at either end of the room, and twelve pendentive panels, six on either side and painted by Edward Simmons depicted the four seasons and the twelve months of the year. The "Colonial Room" was decorated in red, contrasting with white woodwork. The second floor contained a private suite of apartments at the northeast corner, with large drawing rooms, dining room, butler's pantry, hallway, three bedrooms, three maids' bedrooms and five bathrooms, all finished in old English oak. All the floors above the third were given up to suites and bedrooms up to the 14th floor. There was a bath for nearly every room, and every bathroom had windows opening to the air, not into shafts. In every room, there was a large trunk closet. The ballroom, in the Louis XIV style, has been described as the "pièce de résistance" of the hotel, measuring by and (three stories) in height. It had a capacity to seat 700 at banquets and 1,200 at concerts, and featured tints of ivory-gray and cream in its design. Noted vocalists such as Enrico Caruso and Nellie Melba performed in the ballroom, with conductor Anton Seidl leading a series of concerts there in the year the combined hotels opened for business. It was possible to buy season tickets for the musical offerings; a box for a season was US$350 and a seat for a season on the ballroom floor was priced at US$60. On the hotel's top floor was the roof-garden, enclosed on all sides by glass, with a glass roof over. It was furnished with rattan chairs and lounges in pale-green and pink, hung across with gauzy fabric. On the roof on the 34th Street side was the grand promenade, , on solid footing high in the air, with a band stand, fountains, and trellises of columns. The roof garden restaurant occupied a space , and was roofed in. The ceiling was high. At the northeast and northwest corners of the roof garden were towers, with spiral stairways within, leading up to the copper covered roofs of the pavilions, which were above the sidewalk. The palm gardens, used as cafes, rose to a height of two and three stories respectively and were roofed-over with domes of tinted glass. Balconies at the various floor levels opened on to these courts to overlook them. The materials used were cream-colored brick and terracotta, and were Italian Renaissance in style. In the sub-basement were the Sprague screw machines for the electric elevators, the fire pumps, the house pumps, the ice plant, and the six Babcock & Wilcox water tube boilers. The elevator system, which served the house from subbasement to roof, was electric, taking its power from the generating plant within the building. There were 18 elevators. The machinery was located in the sub-basement. The boilers aggregated about 3,000 horse power, the electric generators taking 2,200 horse-power of the total energy. The elevators were run by it, as were the 15,000 incandescent lamps, branching from 7,500 outlets. The system of heating and ventilating the public rooms was that of forced draught by means of powerful blowers situated in the sub-basement that forced the fresh air between steam-coils, where it became moderately heated before entering the ducts that lead it to the various rooms. This heat was further augmented by direct radiators placed behind screens in the recesses of the windows and elsewhere. ==Notable people==
Notable people
William Waldorf Astor (1848–1919) was a wealthy American attorney, politician, businessman, and newspaper publisher of the Astor family. He was the only child of financier/philanthropist John Jacob Astor III (1822–1890) and Charlotte Augusta Gibbes (1825–1887). Described as being a "very prickly sort of person", he had a background in Europe and earned wealth buying and selling country estates in England including Cliveden and Hever Castle. In his early adult years, Astor returned to the United States and began studies at Columbia Law School. He was called to the United States Bar in 1875. He worked for a short time in law practice and in the management of his father's estate of financial and real estate holdings. On his death in 1919, he was reputed to have been worth £200 million, which he left in trust for his two sons Waldorf and John Jacob. His half share of the Waldorf Astoria and the Astor Hotel at the time were reported to have been worth £10 million. George Boldt (1851–1916), the founding proprietor, was a Prussian-born American hotelier and self-made millionaire who influenced the development of the urban hotel as a civic social center and luxury destination. His motto was "the guest is always right", and he became a wealthy and prominent figure internationally. The hotel was built to his specifications. He served as president and director of the Waldorf Astoria Hotel Company, as well as the Waldorf-Astoria Segar Company and the Waldorf Importation Company. He also owned and operated the Bellevue-Stratford Hotel, an elite boutique hotel on Broad Street in Philadelphia, with his wife, Louise. Boldt was described as "Mild mannered, undignified, unassuming", resembling "a typical German professor with his close-cropped beard which he kept fastidiously trimmed... and his pince-nez glasses on a black silk cord". Boldt retained his contacts with the European elite and he and his wife made frequent trips to Europe, bringing back with them many antiques, a characteristic of the Waldorf Astoria. Boldt continued to own the Bellevue even after his relationship with the Astors blossomed. Lucius M. Boomer (1878–1947) was an American hotelier and businessman, responsible for the general management of the hotel for many years. Physically impressive and brassy, he displayed total dedication to his job and great discipline and care towards his staff, becoming one of the most famous hoteliers of his time. Boomer became interested in the hotel after the death of Boldt in 1916 and purchased it, before buying the Bellevue-Stratford two years later. Following the retirement of Louis Sherry in 1920, he became directing head of the Louis Sherry Ice Cream and Chocolate Company, and was later president of restaurant chain Savarin, Inc. Boomer was primarily responsible for the decision to demolish the hotel and build the new one on Park Avenue in 1931. He continued to manage the hotel until his death in Norway in July 1947. Although it was not disclosed at that time, at some point ownership of Louis Sherry Inc. was significantly vested in "Boomer-duPont interests", a reference to Lucius M. Boomer, then chairman of the Waldorf-Astoria, and T. Coleman du Pont. Oscar Tschirky (1866–1950), known as "Oscar of the Waldorf", was a Swiss chef, ''maître d'hôtel'' from the hotel's inauguration in 1893 until his retirement in 1943. Tschirky had arrived in the United States from Switzerland ten years prior to applying for the position at the new Waldorf and over the years grew to possess an encyclopedic-like knowledge of cuisine and the special trimmings and preferences that the regular diners desired. He authored The Cookbook by Oscar of The Waldorf (1896), a 900-page book featuring recipes such as Waldorf salad, which remain popular worldwide. James Remington McCarthy wrote in his book Peacock Alley that Oscar gained renown among the general public as an artist who "composed sonatas in soups, symphonies in salads, minuets in sauces, lyrics in entrees". In 1902 Tschirky published Serving a Course Dinner by Oscar of the Waldorf-Astoria, a booklet which explains the intricacies of being a caterer to the American and international elite. Tschirky continued to work for the Waldorf Astoria after the original hotel was demolished until his retirement in 1943. File:William Waldorf Astor.jpg|William Waldorf Astor File:GeorgeCBoldt (cropped) LOC23338v.jpg|George Boldt File:Lucius Boomer 1930.jpg|Lucius M. Boomer File:Henry Janeway Hardenbergh.jpg|Henry Janeway Hardenbergh File:Louis Sherry 2.jpg|Louis Sherry File:Oscar-Tschirky.jpg|Oscar Tschirky ==Notes==
tickerdossier.comtickerdossier.substack.com